---
title: "tom ford candle — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tom-ford-candle"
last_updated: "2026-07-14T01:50:16.713Z"
locale: en
meta:
  description: "tom ford candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tom ford candle shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tom ford candle — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tom ford candle**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 16Conversion 56Competition 77Returns 96Price range 75Avg price 89Brand share 87Review moat 46Quality gap 68

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.62**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Great****$6.65–$39.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,852.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$86K**

$86K/yr · 90K searches

**Growth**

**Bad****-18.9%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**37 **▼falling

**Sellers**

**110**

**Top-5 brand share**

**49%**

**Open market**

**49%**

- Auelife18% - AOOVOO13% - Bath & Body Works7% - MKCLDE6% - Manly Indulgence4% - 1OAK3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scented Candles Set | Men Candle Set Scented Candles for Home Gifts for Men Aromatherapy Gift Set - 4 Pack Manly Gifts for Dad Fathers Day Soy Candle of Leather/Smoke & Vanilla/Oak/Lavender](https://m.media-amazon.com/images/I/41Z-9f8B87L.jpg)**Scented Candles Set | Men Candle Set Scented Candles for Home Gifts for Men Aromatherapy Gift Set - 4 Pack Manly Gifts for Dad Fathers Day Soy Candle of Leather/Smoke & Vanilla/Oak/Lavender**Auelife**$26.72**4.0★3,231 rev](https://www.amazon.com/dp/B0CC5Q5QRR) [2![Bath & Body Works Mahogany Teakwood Intense 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend](https://m.media-amazon.com/images/I/41Qg5S4YSEL.jpg)**Bath & Body Works Mahogany Teakwood Intense 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.67**4.5★8,790 rev](https://www.amazon.com/dp/B01M7TTA2S) [3![AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented 36oz Soy Wax 200 Hour Burn Time Men Candle Set Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A](https://m.media-amazon.com/images/I/51QL0pqsneL.jpg)**AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented 36oz Soy Wax 200 Hour Burn Time Men Candle Set Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A**AOOVOO**$26.85**4.3★1,607 rev](https://www.amazon.com/dp/B0CW5ZVKSX) [4![Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him](https://m.media-amazon.com/images/I/410-Yz5Ic7L.jpg)**Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him**MKCLDE**$24.12**4.6★4,625 rev](https://www.amazon.com/dp/B0FX2MZG1D) [5![Teakwood & Mahogany Candle | Masculine Candles for Men Gifts for Men - Soy Candle for Home Scented - Scented Candles for Home Aromatherapy Gifts Long Lasting Burn Time - 7oz Black Jar](https://m.media-amazon.com/images/I/41jhfaWwDML.jpg)**Teakwood & Mahogany Candle | Masculine Candles for Men Gifts for Men - Soy Candle for Home Scented - Scented Candles for Home Aromatherapy Gifts Long Lasting Burn Time - 7oz Black Jar**Auelife**$10.36**4.0★3,231 rev](https://www.amazon.com/dp/B0DLN1G7G6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AOOVOO Scented Candles for Men - Mahogany & Teakwood Candles for Home Scented | Soy Candles | Strong Fragranced Masculine Black Candle Gift for Women & Men 9oz](https://m.media-amazon.com/images/I/51MC-L+OYEL.jpg)**AOOVOO Scented Candles for Men - Mahogany & Teakwood Candles for Home Scented | Soy Candles | Strong Fragranced Masculine Black Candle Gift for Women & Men 9oz**AOOVOO**$12.07**511 rev6mo ago](https://www.amazon.com/dp/B0GFCYQVJ7) [![Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41VDfte3-LL.jpg)**Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.68**177 rev6mo ago](https://www.amazon.com/dp/B0G2T1F3YS) [![AOOVOO Healing Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Gratitude Rhodonite/Appreciation Clear Quartz/Blessing Aventurine/Love Rose Quartz](https://m.media-amazon.com/images/I/41DAz5pCpvL.jpg)**AOOVOO Healing Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Gratitude Rhodonite/Appreciation Clear Quartz/Blessing Aventurine/Love Rose Quartz**AOOVOO**$22.29**469 rev6mo ago](https://www.amazon.com/dp/B0GDFCGY7K) [![Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him](https://m.media-amazon.com/images/I/410-Yz5Ic7L.jpg)**Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him**MKCLDE**$24.12**4,625 rev8mo ago](https://www.amazon.com/dp/B0FX2MZG1D) [![Scented Candles Gift Set Long Lasting 4 Pack Aromatherapy Candles for Home](https://m.media-amazon.com/images/I/51RJgQ+A+aL.jpg)**Scented Candles Gift Set Long Lasting 4 Pack Aromatherapy Candles for Home**Yinuo Candle**$26.35**3,007 rev9mo ago](https://www.amazon.com/dp/B0FV3216JR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Teakwood & Mahogany Candle | Masculine Candles for Men Gifts for Men - Soy Candle for Home Scented - Scented Candles for Home Aromatherapy Gifts Long Lasting Burn Time - 7oz Black Jar](https://m.media-amazon.com/images/I/41jhfaWwDML.jpg)**Teakwood & Mahogany Candle | Masculine Candles for Men Gifts for Men - Soy Candle for Home Scented - Scented Candles for Home Aromatherapy Gifts Long Lasting Burn Time - 7oz Black Jar**Auelife**$10.36**4.0★**▲ 499%**](https://www.amazon.com/dp/B0DLN1G7G6) [![LETINE 12 oz Scented Candle Gift Set (Pack of 4) - Vanilla Citronella Lemon & Lavender Soy Wax Candles for Women 24H Burn Time Each All-Natural Birthday & Valentines Day Gifts for Mom & Girl](https://m.media-amazon.com/images/I/41v8VXvo5uL.jpg)**LETINE 12 oz Scented Candle Gift Set (Pack of 4) - Vanilla Citronella Lemon & Lavender Soy Wax Candles for Women 24H Burn Time Each All-Natural Birthday & Valentines Day Gifts for Mom & Girl**LETINE**$9.62**4.0★**▲ 496%**](https://www.amazon.com/dp/B0F4QWDB8J) [![AOOVOO Healing Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Gratitude Rhodonite/Appreciation Clear Quartz/Blessing Aventurine/Love Rose Quartz](https://m.media-amazon.com/images/I/41DAz5pCpvL.jpg)**AOOVOO Healing Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Gratitude Rhodonite/Appreciation Clear Quartz/Blessing Aventurine/Love Rose Quartz**AOOVOO**$22.29**4.3★**▲ 474%**](https://www.amazon.com/dp/B0GDFCGY7K) [![Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41VDfte3-LL.jpg)**Glade 1-Wick Scented Candle Jar Smooth Bourbon & Oak Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.68**4.6★**▲ 341%**](https://www.amazon.com/dp/B0G2T1F3YS) [![Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him](https://m.media-amazon.com/images/I/410-Yz5Ic7L.jpg)**Candles for Men Gift Set 4 Pack Masculine Scented Soy Candles for Men Leather Smoke Oak & Lavender Scents Aromatherapy Candle Gift Set for Dad Husband Boyfriend Birthday Him**MKCLDE**$24.12**4.6★**▲ 275%**](https://www.amazon.com/dp/B0FX2MZG1D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**59%

*“Great fragrance”*

**Gifting Purpose**13%

*“Great gift”*

**Quality-Overall**5%

*“Highly recommended if you want premium quality at a great price”*

**Value For Money**4%

*“Excellent Value”*

**Brightness/Shine/Glow**4%

*“as the brightness is soft”*

**Durability**2%

*“Overall, the size and durability make them an excellent value for money”*

**Advertised Vs Actual Product**2%

*“Exactly as advertised”*

**Size-Overall**2%

*“Appearance fits just about anywhere”*

**Design-Overall**1%

*“Cool design, smooth scents, and a great gift idea”*

**Color**1%

*“The variety in colors”*

### **What buyers complain about **

**Smell**59%

*“Awful smell”*

**Size-Overall**6%

*“SO SMALL”*

**Value For Money**5%

*“OVERPRICED”*

**Quality-Overall**4%

*“Bad quality”*

**Strength**2%

*“not strong enough”*

**Flammable**2%

*“FIRE HAZARD”*

**Durability**2%

*“Not lasting”*

**Advertised Vs Actual Product**1%

*“Not what I expected”*

**Brightness/Shine/Glow**1%

*“Kinda hard to light with light any wicks”*

**Product Condition**1%

*“CLEARLY USED”*

### **Top return reasons **

**Smell**69%

**Size-Overall**11%

**Advertised Vs Actual Product**6%

**Value For Money**3%

**Defective Material/Parts**2%

**Quality-Overall**2%

**Functionality-Overall**1%

**Product Condition**1%

**Gifting Purpose**1%

**Flammable**1%