--- title: "thunderbird — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/thunderbird" last_updated: "2026-07-10T03:29:08.784Z" locale: en meta: description: "a small market ($41K/yr) — thunderbird doesn't clear our bar today." "og:description": "a small market ($41K/yr) — thunderbird doesn't clear our bar today." "og:title": "thunderbird — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" --- Back to Flapen home # **thunderbird** **Skip it****38/100 ** a small market ($41K/yr) — thunderbird doesn't clear our bar today. **Market/yr** **$41K** **Growth (1y)** **+58.2%** **Products** **15** **Brands** **2** was 1 a year ago **Sellers** **18** **Price range** **$14.66–$33.03** **Returns** **0.0%** **Rating** **4.1★** **Skip it** Scored 38/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **52** ×0.30 Competition **21** ×0.20 Quality gap **75** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 39 weeks — +58.2% year over year. 1K599.5Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26 ## **Competition** - Thunderbird Real Food Bars85% - Innova Disc Golf15% The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 18 sellers compete here. **Brands** **2 **▲rising was 1 a year ago **Sellers** **18** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce](https://m.media-amazon.com/images/I/51q6lfDMpKL.jpg) [**Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce**](https://www.amazon.com/dp/B097CGVXGZ) Thunderbird Real Food Bars$17.644.1★55125%▼falling 2 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)](https://m.media-amazon.com/images/I/51GWNkgbAUL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)**](https://www.amazon.com/dp/B0BST4VFV9) Thunderbird Real Food Bars$31.454.1★55121%▲rising 3 ![Innova Champion Thunderbird Distance Driver Golf Disc](https://m.media-amazon.com/images/I/41Mnpf-H9UL.jpg) [**Innova Champion Thunderbird Distance Driver Golf Disc**](https://www.amazon.com/dp/B017MR63F4) Innova Disc Golf$18.044.6★15515%▲rising 4 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (6 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/416dxZ3WhdL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (6 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B0BVQQ8V55) Thunderbird Real Food Bars$14.663.9★11711%▼falling 5 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Hazelnut Coffee Maca Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/414QcEuk5uL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Hazelnut Coffee Maca Flavor (12 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B08ZQBNVVJ) Thunderbird Real Food Bars$29.634.2★674%—flat 6 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peaut Butter Jelly)](https://m.media-amazon.com/images/I/415iwR2bQdL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peaut Butter Jelly)**](https://www.amazon.com/dp/B0D8CDCGHY) Thunderbird Real Food Bars$31.124.8★104%▼falling 7 ![Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size](https://m.media-amazon.com/images/I/31BtnWbbXHL.jpg) [**Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size**](https://www.amazon.com/dp/B0FGY8WG6J) Thunderbird Real Food Bars$19.243.9★104%▲rising 8 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Lovers Variety Flavor Pack (6 Count 3 of Each Flavor 1.7 oz. Bars)](https://m.media-amazon.com/images/I/51ee9by1jSL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Lovers Variety Flavor Pack (6 Count 3 of Each Flavor 1.7 oz. Bars)**](https://www.amazon.com/dp/B097CHVHTK) Thunderbird Real Food Bars$17.704.0★453%▲rising 9 ![Thunderbird Real Food Energy Bars Bar Cashew Fig Carrot 1.7 Ounce Fruit & Nut Nutrition Bars - No Added Sugar Grain and Gluten Free Non-GMO 12 Pack](https://m.media-amazon.com/images/I/41csddsIpAL.jpg) [**Thunderbird Real Food Energy Bars Bar Cashew Fig Carrot 1.7 Ounce Fruit & Nut Nutrition Bars - No Added Sugar Grain and Gluten Free Non-GMO 12 Pack**](https://www.amazon.com/dp/B08ZQ8K6KH) Thunderbird Real Food Bars$30.524.0★1663%▼falling 10 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/416dxZ3WhdL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (12 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B08ZQHBM3S) Thunderbird Real Food Bars$31.243.9★1172%▼falling 11 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Texas Maple Pecan Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/411ri66ymeL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Texas Maple Pecan Flavor (12 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B08ZPWF6CB) Thunderbird Real Food Bars$33.034.2★832%—flat 12 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Cashew Fig Carrot Flavor (6 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/41PcVfU2GkL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Cashew Fig Carrot Flavor (6 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B0BVQP2KZ3) Thunderbird Real Food Bars$18.014.0★1662%—flat 13 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peanut Butter Brownie)](https://m.media-amazon.com/images/I/41CNbGez1YL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peanut Butter Brownie)**](https://www.amazon.com/dp/B0D8CDS7M3) Thunderbird Real Food Bars$31.833.8★52%▼falling 14 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Mexican Hot Chocolate Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/41j2hXcrGWL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Mexican Hot Chocolate Flavor (12 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B0C7K41194) Thunderbird Real Food Bars$28.624.2★201%▼falling 15 ![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Pecan Goji Pistachio Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/41v+8PxkqJL.jpg) [**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Pecan Goji Pistachio Flavor (12 Count 1.7 oz. Bars)**](https://www.amazon.com/dp/B08ZPYVHF5) Thunderbird Real Food Bars$29.664.2★451%▼falling ## **Product shelf** All 15 tracked products in this niche. Top sellersNewestTrending [![Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce](https://m.media-amazon.com/images/I/51q6lfDMpKL.jpg)**Thunderbird Real Food Bars - Gluten Free Paleo Vegan Snack Food Bar Variety Pack - 102 Ounce** Thunderbird Real Food Bars**$17.64**4.1★551 reviews](https://www.amazon.com/dp/B097CGVXGZ) [![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)](https://m.media-amazon.com/images/I/51GWNkgbAUL.jpg)**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Variety Flavor Pack (12 Count 2 of Each Flavor 1.7 oz. Bars)** Thunderbird Real Food Bars**$31.45**4.1★551 reviews](https://www.amazon.com/dp/B0BST4VFV9) [![Innova Champion Thunderbird Distance Driver Golf Disc](https://m.media-amazon.com/images/I/41Mnpf-H9UL.jpg)**Innova Champion Thunderbird Distance Driver Golf Disc** Innova Disc Golf**$18.04**4.6★155 reviews](https://www.amazon.com/dp/B017MR63F4) [![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (6 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/416dxZ3WhdL.jpg)**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Almond Butter Sea Salt Flavor (6 Count 1.7 oz. Bars)** Thunderbird Real Food Bars**$14.66**3.9★117 reviews](https://www.amazon.com/dp/B0BVQQ8V55) [![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Hazelnut Coffee Maca Flavor (12 Count 1.7 oz. Bars)](https://m.media-amazon.com/images/I/414QcEuk5uL.jpg)**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Hazelnut Coffee Maca Flavor (12 Count 1.7 oz. Bars)** Thunderbird Real Food Bars**$29.63**4.2★67 reviews](https://www.amazon.com/dp/B08ZQBNVVJ) [![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peaut Butter Jelly)](https://m.media-amazon.com/images/I/415iwR2bQdL.jpg)**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Non-GMO No Added Sugar (12 Count 1.7 oz. Bars) (Peaut Butter Jelly)** Thunderbird Real Food Bars**$31.12**4.8★10 reviews](https://www.amazon.com/dp/B0D8CDCGHY) [![Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size](https://m.media-amazon.com/images/I/31BtnWbbXHL.jpg)**Thunderbird Chocolate Almond Butter Sea Salt Mini Energy Snack Bars 2x 10 Count Bags Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Perfectly Portable Size** Thunderbird Real Food Bars**$19.24**3.9★10 reviews](https://www.amazon.com/dp/B0FGY8WG6J) [![Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Lovers Variety Flavor Pack (6 Count 3 of Each Flavor 1.7 oz. Bars)](https://m.media-amazon.com/images/I/51ee9by1jSL.jpg)**Thunderbird Bars Energy Snack Gluten-Free with Protein Healthy Real Food Vegan Paleo Non-GMO No Added Sugar Chocolate Lovers Variety Flavor Pack (6 Count 3 of Each Flavor 1.7 oz. Bars)** Thunderbird Real Food Bars**$17.70**4.0★45 reviews](https://www.amazon.com/dp/B097CHVHTK) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**37% *“Delicious Bars”* **Flavor**11% *“Flavors are distinct”* **Ingredients-Overall**8% *“the simplicity of ingredients is reflected in the clean”* **Energy Level**5% *“satisfying and energizing”* **Sweetness**5% *“Best Healthy sugar-free snack I've ever tried”* **Nutritional Content**5% *“Yummy nutritious snack”* **Health Benefits-Overall**4% *“Healthy”* **Value For Money**3% *“the price point is okay for the brand”* **Natural Ingredients**3% *“Natural snack”* **Quality-Overall**2% *“The bars are super good”* ### **What buyers complain about ** **Nutritional Content**18% *“Its not like your typical protein bar”* **Taste-Overall**13% *“These are the grossest tasting bars Ive ever tried”* **Sweetness**8% *“higher in sugar than expected 22g sugar when it says no sugar added is still a lot of sugar for 3-5 grams of protein”* **Moist/Dry**6% *“Dry”* **Value For Money**6% *“expensive”* **Flavor**6% *“This is not correct as I've been enjoying these bars. this flavor”* **Size-Overall**4% *“Tiny”* **Oily/Greasy**3% *“The bars inside had some oily substance on them - could have been from the bars themselves”* **Ingredients-Overall**3% *“very little else of named ingredients”* **Texture/Consistency-Overall**2% *“the texture has a lot to be desired”* #### **Top return reasons**- Contamination50% - Color25% - Taste-Overall13% - Sweetness13%