---
title: "thorne kids multivitamin — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/thorne-kids-multivitamin"
last_updated: "2026-07-10T00:58:04.639Z"
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  description: "a small market ($7K/yr) — thorne kids multivitamin doesn't clear our bar today."
  "og:description": "a small market ($7K/yr) — thorne kids multivitamin doesn't clear our bar today."
  "og:title": "thorne kids multivitamin — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **thorne kids multivitamin**

**Skip it****32/100 **

a small market ($7K/yr) — thorne kids multivitamin doesn't clear our bar today.

**Market/yr**

**$7K**

**Growth (1y)**

**+92.1%**

**Products**

**3**

**Brands**

**1**

was 1 a year ago

**Sellers**

**2**

**Price range**

**$23.91–$45.25**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**0**

 ×0.30

Growth

**63**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 98 weeks — +92.1% year over year.

782391Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Dec '24Apr '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

## **Competition**

- Pure Encapsulations100%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 2 sellers compete here.

**Brands**

**1 **—flat

was 1 a year ago

**Sellers**

**2**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules](https://m.media-amazon.com/images/I/41G+XzFqMRL.jpg) [**Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules**](https://www.amazon.com/dp/B004GY94BW)

Pure Encapsulations$30.044.6★74370%▼falling

2
![Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules](https://m.media-amazon.com/images/I/41WFzxxk03L.jpg) [**Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules**](https://www.amazon.com/dp/B00CBYG1L0)

Pure Encapsulations$45.254.6★10,67724%▲rising

3
![Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules](https://m.media-amazon.com/images/I/41WZh2SvRhL.jpg) [**Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules**](https://www.amazon.com/dp/B08XNTBLY9)

Pure Encapsulations$23.914.6★10,6775%▲rising

## **Product shelf**

All 3 tracked products in this niche.

Top sellersNewestTrending

[![Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules](https://m.media-amazon.com/images/I/41G+XzFqMRL.jpg)**Pure Encapsulations Junior Nutrients - Kids & Teens Multivitamin - Without Iron - with Calcium Vitamin D3 & Vitamin C - Non-GMO & Vegetarian - 120 Capsules** Pure Encapsulations**$30.04**4.6★743 reviews](https://www.amazon.com/dp/B004GY94BW) [![Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules](https://m.media-amazon.com/images/I/41WFzxxk03L.jpg)**Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 60 Capsules** Pure Encapsulations**$45.25**4.6★10,677 reviews](https://www.amazon.com/dp/B00CBYG1L0) [![Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules](https://m.media-amazon.com/images/I/41WZh2SvRhL.jpg)**Pure Encapsulations O.N.E. Multivitamin - Once Daily Multivitamin with Antioxidant Complex Metafolin CoQ10 and Lutein to Support Vision Cognitive Function and Cellular Health* - 30 Capsules** Pure Encapsulations**$23.91**4.6★10,677 reviews](https://www.amazon.com/dp/B08XNTBLY9)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vitamin**34%

*“GREAT multi-vitamin”*

**Quality-Overall**21%

*“theyve always been consistent in quality”*

**Ease Of Use**3%

*“Easy to use”*

**Ease Of Chewing/Swallowing**3%

*“My 8 and 12 year old have no problem swallowing”*

**Energy Level**3%

*“Definitely notice a difference in my energy”*

**Ingredients-Overall**3%

*“Clean ingredients”*

**Value For Money**3%

*“The price is reasonable”*

**Acid Regulator/Stomach Ache Relief**2%

*“They do not upset my stomach like others I have tried”*

**Regulates Digestion**1%

*“Easily digested”*

**Dosage**1%

*“its much more convenient to have everything in one bottle instead of several”*

### **What buyers complain about **

**Smell**20%

*“Awful smell”*

**Vitamin**16%

*“Terrible vitamin”*

**Taste-Overall**4%

*“Horrible aftertaste”*

**Side Effects**4%

*“it was making me sick”*

**Value For Money**4%

*“Not worth the cost”*

**Acid Regulator/Stomach Ache Relief**4%

*“stomach pain except this one”*

**Size-Overall**3%

*“Small bottle”*

**Contamination**3%

*“Capsule contaminated”*

**Color Fading/Discoloration**3%

*“Discolored quickly”*

**Sleep Quality**2%

*“Messed My Sleep Up”*

#### **Top return reasons**- Ease Of Chewing/Swallowing33% - Quality-Overall33% - Joint Pain33%