---
title: "thieves oil essential oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/thieves-oil-essential-oil"
last_updated: "2026-07-14T03:25:29.889Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — thieves oil essential oil doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — thieves oil essential oil doesn't clear our bar today."
  "og:title": "thieves oil essential oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **thieves oil essential oil**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 81Growth 11Conversion 70Competition 22Returns 98Price range 86Avg price 95Brand share 6Review moat 31Quality gap 18

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.65–$57.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 756K searches

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,427.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Young Living78% - Natural Riches10% - Nexon Botanics4% - REVIVEEO3% - YOUNG LIVING3% - Majestic Pure2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$183K30%$366K45%$549K60%$732K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thieves 5ml Essential Oil by Young Living Essential Oils](https://m.media-amazon.com/images/I/31Cwi6FGWYL.jpg)**Thieves 5ml Essential Oil by Young Living Essential Oils**Young Living**$24.95**4.8★1,617 rev](https://www.amazon.com/dp/B00194H6EE) [2![Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml](https://m.media-amazon.com/images/I/41ZxWGYneTL.jpg)**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**4.6★9,454 rev](https://www.amazon.com/dp/B01MA3AG9G) [3![Young Living Lavender Essential Oil | Experience Skin Care Benefits | Ideal for Massage Aromatherapy | Tranquil Aroma and Soothing Scent | Natural Fragrance for Perfume | 5 ml](https://m.media-amazon.com/images/I/31LRc2gFUiL.jpg)**Young Living Lavender Essential Oil | Experience Skin Care Benefits | Ideal for Massage Aromatherapy | Tranquil Aroma and Soothing Scent | Natural Fragrance for Perfume | 5 ml**Young Living**$20.95**4.8★1,197 rev](https://www.amazon.com/dp/B01ESB2Z8Q) [4![Young Living Thieves Essential Oil Blend 15ml | Natural Aromatherapy Oil for Diffuser & Topical Use with Clove Eucalyptus & Rosemary | Revitalizing Household Essential Oil](https://m.media-amazon.com/images/I/31ojo-T-JML.jpg)**Young Living Thieves Essential Oil Blend 15ml | Natural Aromatherapy Oil for Diffuser & Topical Use with Clove Eucalyptus & Rosemary | Revitalizing Household Essential Oil**Young Living**$57.94**4.8★2,465 rev](https://www.amazon.com/dp/B00T2VV6O2) [5![Young Living Stress Away Essential Oil Blend | 5 ml | Sweet Lime & Vanilla Aromatherapy Oil for Diffusers Massage & DIY Blends | Relaxing Fragrance for Home Office & Everyday Aromatic Use](https://m.media-amazon.com/images/I/31Exa4HvAtL.jpg)**Young Living Stress Away Essential Oil Blend | 5 ml | Sweet Lime & Vanilla Aromatherapy Oil for Diffusers Massage & DIY Blends | Relaxing Fragrance for Home Office & Everyday Aromatic Use**Young Living**$19.97**4.6★706 rev](https://www.amazon.com/dp/B06X1FMYLQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Majestic Pure Essential Oil Blend with Eucalyptus Rosemary Lemon & Other Oils | 100% Pure Premium Oil for Uplifting Mood DIY Products Cleansing | Essential Oils for Diffusers & Aromatherapy | 1oz](https://m.media-amazon.com/images/I/31Fpb2gUBBL.jpg)**Majestic Pure Essential Oil Blend with Eucalyptus Rosemary Lemon & Other Oils | 100% Pure Premium Oil for Uplifting Mood DIY Products Cleansing | Essential Oils for Diffusers & Aromatherapy | 1oz**Majestic Pure**$9.65**340 rev3y ago](https://www.amazon.com/dp/B0BH84XZY4) [![Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care](https://m.media-amazon.com/images/I/31t6Z7OcgfL.jpg)**Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care**REVIVEEO**$15.46**1,084 rev3y ago](https://www.amazon.com/dp/B084ST5PCM) [![Robbers Health Essential Oil Blend 30 ml - Immunity Boosting Thieves Oil - Natural Fighter Shield Against Impurities - Nexon Botanics](https://m.media-amazon.com/images/I/41Mt2qO0xML.jpg)**Robbers Health Essential Oil Blend 30 ml - Immunity Boosting Thieves Oil - Natural Fighter Shield Against Impurities - Nexon Botanics**Nexon Botanics**$11.68**17,504 rev6y ago](https://www.amazon.com/dp/B084MFFDS6) [![Young Living Lemon Essential Oil | 15 ml | Premium Citrus Oil for Skin Care Aromatherapy Diffusion & Household Use | Fresh Zesty Citrus Scent for Authentic Fragrance](https://m.media-amazon.com/images/I/313LYNlq0wL.jpg)**Young Living Lemon Essential Oil | 15 ml | Premium Citrus Oil for Skin Care Aromatherapy Diffusion & Household Use | Fresh Zesty Citrus Scent for Authentic Fragrance**Young Living**$20.08**112 rev9y ago](https://www.amazon.com/dp/B06XFN28QK) [![Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml](https://m.media-amazon.com/images/I/41ZxWGYneTL.jpg)**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**9,454 rev9y ago](https://www.amazon.com/dp/B01MA3AG9G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Young Living Deep Relief Roll-On | 10 ml | Cooling Essential Oil Blend for Topical Use | Compact & Travel-Friendly](https://m.media-amazon.com/images/I/311n9BG+2-L.jpg)**Young Living Deep Relief Roll-On | 10 ml | Cooling Essential Oil Blend for Topical Use | Compact & Travel-Friendly**Young Living**$46.86**4.7★**▲ 77%**](https://www.amazon.com/dp/B00V7KDZHW) [![Young Living Lavender Essential Oil | Experience Skin Care Benefits | Ideal for Massage Aromatherapy | Tranquil Aroma and Soothing Scent | Natural Fragrance for Perfume | 5 ml](https://m.media-amazon.com/images/I/31LRc2gFUiL.jpg)**Young Living Lavender Essential Oil | Experience Skin Care Benefits | Ideal for Massage Aromatherapy | Tranquil Aroma and Soothing Scent | Natural Fragrance for Perfume | 5 ml**Young Living**$20.95**4.8★**▲ 37%**](https://www.amazon.com/dp/B01ESB2Z8Q) [![Purification Essential Oils 5ml by Young Living Essential Oils](https://m.media-amazon.com/images/I/31eGB-n3zmL.jpg)**Purification Essential Oils 5ml by Young Living Essential Oils**Young Living**$26.40**4.7★**▲ 27%**](https://www.amazon.com/dp/B00194FV5U) [![Young Living Thieves Essential Oil Blend 15ml | Natural Aromatherapy Oil for Diffuser & Topical Use with Clove Eucalyptus & Rosemary | Revitalizing Household Essential Oil](https://m.media-amazon.com/images/I/31ojo-T-JML.jpg)**Young Living Thieves Essential Oil Blend 15ml | Natural Aromatherapy Oil for Diffuser & Topical Use with Clove Eucalyptus & Rosemary | Revitalizing Household Essential Oil**Young Living**$57.94**4.8★**▲ 21%**](https://www.amazon.com/dp/B00T2VV6O2) [![Young Living Peppermint Essential Oil | 5 ml | Refreshing Mint Aroma for Invigoration Soothing Comfort & Cognitive Clarity | Perfect for Diffusion Topical Use & Massage](https://m.media-amazon.com/images/I/31XJBbmRmGL.jpg)**Young Living Peppermint Essential Oil | 5 ml | Refreshing Mint Aroma for Invigoration Soothing Comfort & Cognitive Clarity | Perfect for Diffusion Topical Use & Massage**Young Living**$19.07**4.7★**— 6%**](https://www.amazon.com/dp/B00194GQFO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.

40K30KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**41%

*“Clean scent”*

**Quality-Overall**18%

*“Excellent product”*

**Ease Of Cleaning**10%

*“Great for cleaning”*

**Advertised Vs Actual Product**7%

*“Just what I wanted”*

**Value For Money**4%

*“Great price”*

**Ingredients-Overall**3%

*“Much better that the now brand with same ingredients, blend”*

**Efficiency**1%

*“pretty darn effective”*

**Size-Overall**1%

*“It is a great size”*

**Blend/Ratio**1%

*“Ive been using the Nexon Botanics Robbers Health Essential Oil Blend around the house and in my diffuser, and overall its a pleasant and useful blend”*

**Oily/Greasy**1%

*“Great oil”*

### **What buyers complain about **

**Value For Money**25%

*“Too expensive”*

**Smell**22%

*“It stinks”*

**Size-Overall**15%

*“Small bottle”*

**Leak-Proof**8%

*“Arrived leaking”*

**Quality-Overall**3%

*“Can't say on the quality as it just arrived last week”*

**Certifications**2%

*“Again, Gary was arrested for practicing medicine without a license,”*

**Dilute/Watery**1%

*“It seems to me to be diluted”*

**Durability**1%

*“It fell off within a few days”*

**Oily/Greasy**1%

*“Oil”*

**Advertised Vs Actual Product**1%

*“Video/pics are deceiving”*

### **Top return reasons **

**Smell**40%

**Leak-Proof**32%

**Size-Overall**8%

**Advertised Vs Actual Product**5%

**Value For Money**3%

**Oily/Greasy**2%

**Product Condition**2%

**Functionality-Overall**1%

**Strength**1%

**Dilute/Watery**1%