---
title: "thieves cleaner concentrate — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/thieves-cleaner-concentrate"
last_updated: "2026-07-14T01:49:34.499Z"
locale: en
meta:
  description: "thieves cleaner concentrate shows searches that convert (15.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:description": "thieves cleaner concentrate shows searches that convert (15.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:title": "thieves cleaner concentrate — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **thieves cleaner concentrate**

**Worth a look**

Shows searches that convert (15.6% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 43Growth 79Conversion 97Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 29Quality gap 16

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.08**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.52–$38.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+70.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$224K**

$224K/yr · 53K searches

**Review moat**

**Okay****3,636.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**6**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- YOUNG LIVING65% - Young Living24% - REVIVEEO6% - Crystalino4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$45K40%$89K60%$134K80%$179K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning](https://m.media-amazon.com/images/I/311HqoankGL.jpg)**Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning**YOUNG LIVING**$38.59**4.8★7,571 rev](https://www.amazon.com/dp/B07NWQBYHH) [2![Thieves Household Cleaner by Young Living 14.4 Fluid Ounces](https://m.media-amazon.com/images/I/31LQ6gfKyFL.jpg)**Thieves Household Cleaner by Young Living 14.4 Fluid Ounces**Young Living**$38.59**4.8★6,174 rev](https://www.amazon.com/dp/B00JFC0YDM) [3![REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based](https://m.media-amazon.com/images/I/31Dfc8MEfPL.jpg)**REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based**REVIVEEO**$15.63**4.7★775 rev](https://www.amazon.com/dp/B09K2P5XRV) [4![Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz](https://m.media-amazon.com/images/I/41vHLur1b0L.jpg)**Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz**Crystalino**$15.52**4.7★25 rev](https://www.amazon.com/dp/B0GHSQNHW8)

### **Newest**

by launch date

[![Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz](https://m.media-amazon.com/images/I/41vHLur1b0L.jpg)**Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz**Crystalino**$15.52**25 rev5mo ago](https://www.amazon.com/dp/B0GHSQNHW8) [![REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based](https://m.media-amazon.com/images/I/31Dfc8MEfPL.jpg)**REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based**REVIVEEO**$15.63**775 rev4y ago](https://www.amazon.com/dp/B09K2P5XRV) [![Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning](https://m.media-amazon.com/images/I/311HqoankGL.jpg)**Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning**YOUNG LIVING**$38.59**7,571 rev12y ago](https://www.amazon.com/dp/B07NWQBYHH) [![Thieves Household Cleaner by Young Living 14.4 Fluid Ounces](https://m.media-amazon.com/images/I/31LQ6gfKyFL.jpg)**Thieves Household Cleaner by Young Living 14.4 Fluid Ounces**Young Living**$38.59**6,174 rev18y ago](https://www.amazon.com/dp/B00JFC0YDM)

### **Trending**

90-day click momentum

[![Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz](https://m.media-amazon.com/images/I/41vHLur1b0L.jpg)**Crystalino Aura Natural Cleaner Concentrate Inspired by the legend of the Four Thieves Essential Oils 16oz**Crystalino**$15.52**4.7★**▲ 33%**](https://www.amazon.com/dp/B0GHSQNHW8) [![Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning](https://m.media-amazon.com/images/I/311HqoankGL.jpg)**Thieves Household Cleaner | 14.4 oz | Plant-Based Multi-Surface Solution Infused with Essential Oils | Dilute for Floors Carpets Glass Counters Appliances and General Home Cleaning**YOUNG LIVING**$38.59**4.8★**— 0%**](https://www.amazon.com/dp/B07NWQBYHH) [![Thieves Household Cleaner by Young Living 14.4 Fluid Ounces](https://m.media-amazon.com/images/I/31LQ6gfKyFL.jpg)**Thieves Household Cleaner by Young Living 14.4 Fluid Ounces**Young Living**$38.59**4.8★**— 1%**](https://www.amazon.com/dp/B00JFC0YDM) [![REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based](https://m.media-amazon.com/images/I/31Dfc8MEfPL.jpg)**REVIVEEO Immunity Boost Cleaner Concentrate Multi-Purpose All-Purpose Concentrated Mopping Nontoxic Plant Based**REVIVEEO**$15.63**4.7★**▼ 14%**](https://www.amazon.com/dp/B09K2P5XRV)

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — +70.8% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**43%

*“Clean scent”*

**Ease Of Cleaning**24%

*“Great for cleaning”*

**Quality-Overall**11%

*“Great product, Great Seller”*

**Value For Money**3%

*“it is quite economical”*

**Cleansing**3%

*“Cleanes ok”*

**Advertised Vs Actual Product**2%

*“it accomplishes all that it advertises it will do”*

**Natural Ingredients**2%

*“Natural cleaning”*

**Disinfection**1%

*“It disinfects and smells good too”*

**Ease Of Use**1%

*“Easy to use”*

**Durability**1%

*“I have used this product for years”*

### **What buyers complain about **

**Value For Money**26%

*“Too expensive”*

**Smell**24%

*“I really did not enjoy the smell”*

**Leak-Proof**12%

*“Arrived leaking”*

**Certifications**3%

*“Again, Gary was arrested for practicing medicine without a license,”*

**Ease Of Cleaning**3%

*“it doesnt have the best cleaning results when diluted”*

**Hard Feel**2%

*“is tough on grime”*

**Suitable For Indoor**2%

*“I would not recommend it for floors”*

**Allergies**1%

*“have numerous clients with allergies to household products”*

**Dilute/Watery**1%

*“Even diluted it is not the best”*

**Size-Overall**1%

*“Its larger than I expected”*

### **Top return reasons **

**Smell**49%

**Leak-Proof**25%

**Advertised Vs Actual Product**7%

**Value For Money**5%

**Size-Overall**2%

**Ease Of Cleaning**2%

**Functionality-Overall**1%

**Ease Of Use**1%

**Color**1%

**Product Condition**1%