---
title: "tampons super — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tampons-super"
last_updated: "2026-07-14T00:24:21.166Z"
locale: en
meta:
  description: "tampons super shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tampons super shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tampons super — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tampons super**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 25Conversion 98Competition 65Returns 99Price range 70Avg price 77Brand share 6Review moat 23Quality gap 16

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 1.0M searches

**Avg price**

**Great****$15.96**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.91–$34.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,322.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**139**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Always49% - Tampax40% - Playtex6% - Kotex2% - Hanes1% - This is L.1% - Open — no brand owns it (2 brands, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$114K8%$228K12%$343K16%$457K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 50 Count](https://m.media-amazon.com/images/I/51MWG8UBqHL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 50 Count**Tampax**$11.27**4.9★14,727 rev](https://www.amazon.com/dp/B001LK6XHW) [2![Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 100 Count (2 Packs of 50)](https://m.media-amazon.com/images/I/51YYYTgGoIL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.35**4.9★14,727 rev](https://www.amazon.com/dp/B093LV6X3Q) [3![Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 46 Count](https://m.media-amazon.com/images/I/51WeibDUfXL.jpg)**Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 46 Count**Always**$11.13**4.8★17,023 rev](https://www.amazon.com/dp/B00J7L59K4) [4![Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 36 Count](https://m.media-amazon.com/images/I/51wr5BLP5FL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Absorbency Unscented 36 Count**Tampax**$6.91**4.9★14,727 rev](https://www.amazon.com/dp/B00P2BLI2G) [5![Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)](https://m.media-amazon.com/images/I/51q-kChEdEL.jpg)**Always Infinity Feminine Pads for Women Flexfoam Pads with Wings Size 2 Heavy Absorbency Unscented 96 Count (3 Packs of 32)**Always**$22.67**4.8★17,023 rev](https://www.amazon.com/dp/B07PPCRLHD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count](https://m.media-amazon.com/images/I/41E95nGCD3L.jpg)**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**197 rev4mo ago](https://www.amazon.com/dp/B0GFXF98YS) [![Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count](https://m.media-amazon.com/images/I/51QAOxqJxSL.jpg)**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**176 rev1y ago](https://www.amazon.com/dp/B0DVMY38RN) [![Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count](https://m.media-amazon.com/images/I/51A+w9ymSPL.jpg)**Always Pocket Flexfoam Pads Size 2 Heavy with Wings 20 Count**Always**$8.61**2,058 rev1y ago](https://www.amazon.com/dp/B0CP8NPP61) [![Always Pocket Feminine Pads with FlexFoam Size 2 Heavy Flow with Wings Unscented 60 Count (3 Packs of 20)](https://m.media-amazon.com/images/I/51D+tvz1hyL.jpg)**Always Pocket Feminine Pads with FlexFoam Size 2 Heavy Flow with Wings Unscented 60 Count (3 Packs of 20)**Always**$21.80**2,058 rev1y ago](https://www.amazon.com/dp/B0CPD7YLJB) [![Always Pocket Flexfoam Pads Size 1 Regular with Wings 22 Count](https://m.media-amazon.com/images/I/51Xt09Vq-rL.jpg)**Always Pocket Flexfoam Pads Size 1 Regular with Wings 22 Count**Always**$8.53**1,394 rev1y ago](https://www.amazon.com/dp/B0CP8NB26H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hanes Womens Comfort Period. Boxer Briefs Super Leak Post-Partum & Period Underwear 2-Pack](https://m.media-amazon.com/images/I/31L80d8XeTL.jpg)**Hanes Womens Comfort Period. Boxer Briefs Super Leak Post-Partum & Period Underwear 2-Pack**Hanes**$14.48**4.1★**▲ 325%**](https://www.amazon.com/dp/B0CMF12MK4) [![Bambody Absorbent Period Panties - Bamboo Rayon - Period Underwear for Women and Teens - All-Day Long - Overnight Protection- Leakproof - Large - 3 Pack: Black](https://m.media-amazon.com/images/I/412ISLHMntL.jpg)**Bambody Absorbent Period Panties - Bamboo Rayon - Period Underwear for Women and Teens - All-Day Long - Overnight Protection- Leakproof - Large - 3 Pack: Black**Bambody**$34.08**4.4★**▲ 268%**](https://www.amazon.com/dp/B0BNP9M6WV) [![L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count](https://m.media-amazon.com/images/I/41E95nGCD3L.jpg)**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**4.8★**▲ 266%**](https://www.amazon.com/dp/B0GFXF98YS) [![Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count](https://m.media-amazon.com/images/I/51QAOxqJxSL.jpg)**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**4.8★**▲ 152%**](https://www.amazon.com/dp/B0DVMY38RN) [![Always Pure Cotton Feminine Pads for Women FlexFoam Pads with Wings Size 2 Heavy Absorbency Unscented 72 Count (3 Packs of 24)](https://m.media-amazon.com/images/I/514M1u-eQSL.jpg)**Always Pure Cotton Feminine Pads for Women FlexFoam Pads with Wings Size 2 Heavy Absorbency Unscented 72 Count (3 Packs of 24)**Always**$25.66**4.8★**▲ 60%**](https://www.amazon.com/dp/B084RZTTVW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -0.3% search growth over the last 90 days.

25K15KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**15%

*“Comfort is great”*

**Value For Money**13%

*“Great deal”*

**Quality-Overall**12%

*“the quality is consistent”*

**Absorbency**7%

*“Great absorbency”*

**Advertised Vs Actual Product**7%

*“Accurate description”*

**Leak-Proof**6%

*“Never leaked for me”*

**Size-Overall**5%

*“Fits great”*

**Ease Of Use**4%

*“Comes in handy”*

**Vegan/Organic**3%

*“Love that it's organic”*

**Soft Feel**2%

*“Soft and comfortable”*

### **What buyers complain about **

**Smell**10%

*“CHEMICAL SMELL”*

**Leak-Proof**8%

*“leaked like crazy”*

**Absorbency**7%

*“do not absorb”*

**Size-Overall**6%

*“poor fit”*

**Thickness**6%

*“This pad is thick”*

**Quality-Overall**4%

*“Poor quality”*

**Allergies**4%

*“Apparently allergic to these pads”*

**Durability**3%

*“always broken during use”*

**Comfort-Overall**3%

*“Uncomfortable”*

**Adhesion/Stickiness**3%

*“Doesn't stick”*

### **Top return reasons **

**Size-Overall**33%

**Smell**14%

**Advertised Vs Actual Product**9%

**Absorbency**5%

**Value For Money**4%

**Thin**4%

**Material Quality**4%

**Comfort-Overall**3%

**Leak-Proof**3%

**Functionality-Overall**3%