---
title: "tampons super plus — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tampons-super-plus"
last_updated: "2026-07-13T22:33:30.810Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — tampons super plus doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — tampons super plus doesn't clear our bar today."
  "og:title": "tampons super plus — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **tampons super plus**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 22Conversion 100Competition 19Returns 99Price range 42Avg price 59Brand share 4Review moat 26Quality gap 20

**Conversion**

**Incredible****23.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.1M**

$1.1M/yr · 359K searches

**Avg price**

**Good****$13.09**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.27–$20.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,904.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**85**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Tampax71% - Playtex16% - Kotex7% - Cora3% - This is L.2% - LOLA1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$110K20%$221K30%$331K40%$441K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)](https://m.media-amazon.com/images/I/51U8lxPXVZL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**4.9★3,995 rev](https://www.amazon.com/dp/B093LV37NM) [2![Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 50 Count](https://m.media-amazon.com/images/I/51vZpvydRmL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 50 Count**Tampax**$11.16**4.8★9,398 rev](https://www.amazon.com/dp/B01K9TAWFO) [3![Playtex Sport Tampons Super Plus Absorbency Fragrance-Free - 36ct | Super Plus Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense](https://m.media-amazon.com/images/I/51XIT-ILCEL.jpg)**Playtex Sport Tampons Super Plus Absorbency Fragrance-Free - 36ct | Super Plus Tampons for Women Feminine Care Playtex Tampon with 360 Leak Defense**Playtex**$7.80**4.8★2,721 rev](https://www.amazon.com/dp/B004WPJBF4) [4![Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count](https://m.media-amazon.com/images/I/51QAOxqJxSL.jpg)**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**4.8★176 rev](https://www.amazon.com/dp/B0DVMY38RN) [5![U by Kotex Tampons Click Compact Super Plus Absorbency Unscented 45 Count](https://m.media-amazon.com/images/I/411C6b8l8hL.jpg)**U by Kotex Tampons Click Compact Super Plus Absorbency Unscented 45 Count**Kotex**$10.06**4.7★11,592 rev](https://www.amazon.com/dp/B08QL1B9XL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count](https://m.media-amazon.com/images/I/41E95nGCD3L.jpg)**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**197 rev4mo ago](https://www.amazon.com/dp/B0GFXF98YS) [![Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count](https://m.media-amazon.com/images/I/51QAOxqJxSL.jpg)**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**176 rev1y ago](https://www.amazon.com/dp/B0DVMY38RN) [![Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count](https://m.media-amazon.com/images/I/51mDM3Xp+DL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count**Tampax**$14.38**8,683 rev1y ago](https://www.amazon.com/dp/B0BZZRR2LC) [![LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care](https://m.media-amazon.com/images/I/31+qa1alugL.jpg)**LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care**LOLA**$17.80**1,956 rev2y ago](https://www.amazon.com/dp/B0D5PFLDFS) [![Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)](https://m.media-amazon.com/images/I/51U8lxPXVZL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**3,995 rev5y ago](https://www.amazon.com/dp/B093LV37NM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count](https://m.media-amazon.com/images/I/41E95nGCD3L.jpg)**L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count**This is L.**$13.77**4.8★**▲ 235%**](https://www.amazon.com/dp/B0GFXF98YS) [![Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count](https://m.media-amazon.com/images/I/51QAOxqJxSL.jpg)**Tampax Compact Pearl Tampons for Women Multipack with LeakGuard Braid & Extendable Applicator Super/Super Plus Absorbency Compact Extendable Applicator Unscented 30 Count**Tampax**$8.75**4.8★**▲ 71%**](https://www.amazon.com/dp/B0DVMY38RN) [![Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)](https://m.media-amazon.com/images/I/51U8lxPXVZL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Super Plus Absorbency Unscented 100 Count (2 Packs of 50)**Tampax**$20.62**4.9★**▲ 12%**](https://www.amazon.com/dp/B093LV37NM) [![Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count](https://m.media-amazon.com/images/I/51mDM3Xp+DL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Ultra Absorbency Unscented 60 Count**Tampax**$14.38**4.8★**▲ 11%**](https://www.amazon.com/dp/B0BZZRR2LC) [![Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count](https://m.media-amazon.com/images/I/51I1Vblf1wL.jpg)**Tampax Pearl Tampons Trio Pack Super/Super Plus/Ultra Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 34 Count**Tampax**$8.85**4.8★**— 2%**](https://www.amazon.com/dp/B07NQDNTGL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -5.8% search growth over the last 90 days.

8K6KPrime Day '25Spike '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**14%

*“worth the price”*

**Absorbency**10%

*“Great absorbency”*

**Quality-Overall**10%

*“the quality is consistent”*

**Vegan/Organic**10%

*“Organic Cotton”*

**Advertised Vs Actual Product**9%

*“As described”*

**Leak-Proof**7%

*“Never leaked for me”*

**Comfort-Overall**6%

*“They are comfortable”*

**Ease Of Use**6%

*“easy to remove”*

**Ease Of Application**5%

*“Easy application”*

**Size-Overall**5%

*“Fits well”*

### **What buyers complain about **

**Ease Of Use**12%

*“It is much harder to hold”*

**Functionality-Overall**9%

*“Ineffective”*

**Quality-Overall**8%

*“Poor performance”*

**Value For Money**8%

*“All these good things come at a higher cost”*

**Absorbency**8%

*“not absorbent at all”*

**Leak-Proof**5%

*“Leak, poor fit, just bad”*

**Size-Overall**4%

*“poor fit”*

**Grip**3%

*“So there is nothing to grip or help keep your hand/fingers in place”*

**Advertised Vs Actual Product**3%

*“Disingenuous marketing”*

**Comfort-Overall**2%

*“Very uncomfortable”*

### **Top return reasons **

**Size-Overall**33%

**Advertised Vs Actual Product**13%

**Absorbency**7%

**Functionality-Overall**7%

**Leak-Proof**5%

**Material Quality**5%

**Product Condition**4%

**Value For Money**4%

**Moist/Dry**3%

**Ease Of Use**3%