---
title: "tampons regular — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tampons-regular"
last_updated: "2026-07-14T04:58:29.685Z"
locale: en
meta:
  description: "tampons regular shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "tampons regular shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "tampons regular — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tampons regular**

**Worth a look**

Shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 95Growth 50Conversion 100Competition 22Returns 99Price range 43Avg price 61Brand share 0Review moat 23Quality gap 14

**Conversion**

**Incredible****22.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 862K searches

**Avg price**

**Good****$13.26**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$6.54–$21.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****7,420.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**97**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Tampax92% - Playtex6% - Cora1% - August1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$258K20%$516K30%$775K40%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count](https://m.media-amazon.com/images/I/51fPzsEXsHL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count**Tampax**$8.74**4.9★4,352 rev](https://www.amazon.com/dp/B014FF8LX8) [2![Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)](https://m.media-amazon.com/images/I/51Jh8uiyKsL.jpg)**Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)**Tampax**$20.97**4.8★15,683 rev](https://www.amazon.com/dp/B093LVS21D) [3![Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)](https://m.media-amazon.com/images/I/515qJliwE1L.jpg)**Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)**Tampax**$20.58**4.9★4,352 rev](https://www.amazon.com/dp/B093LW4QTD) [4![Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count](https://m.media-amazon.com/images/I/51J35zyFmTL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 50 Count**Tampax**$11.27**4.8★15,683 rev](https://www.amazon.com/dp/B01NCUIII2) [5![Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count](https://m.media-amazon.com/images/I/5100VFjfH1L.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count**Tampax**$8.43**4.8★15,683 rev](https://www.amazon.com/dp/B00P6FB45E)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary](https://m.media-amazon.com/images/I/513+QRWPs7L.jpg)**Tampax Radiant Tampons Multipack with LeakGuard Braid Light/Regular Absorbency Unscented 26 Count Packaging May Vary**Tampax**$8.84**619 rev1y ago](https://www.amazon.com/dp/B0B7C342DS) [![August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic](https://m.media-amazon.com/images/I/41uf20ToD4L.jpg)**August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic**August**$15.59**272 rev1y ago](https://www.amazon.com/dp/B0F2GD68FS) [![Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary](https://m.media-amazon.com/images/I/51owXpFIGWL.jpg)**Tampax Radiant Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 84 Count (3 Packs of 28) Packaging May Vary**Tampax**$20.14**1,379 rev3y ago](https://www.amazon.com/dp/B0B32X2X3D) [![Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)](https://m.media-amazon.com/images/I/518BIpqSOzL.jpg)**Tampax Pearl Tampons for Women Multipack with LeakGuard Braid Light/Regular/Super Absorbency Unscented 94 Count (2 Packs of 47) (Packaging May Vary)**Tampax**$21.39**16,603 rev3y ago](https://www.amazon.com/dp/B0B33LJX6N) [![Tampax Radiant Tampons Light Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 28 Count Packaging May Vary](https://m.media-amazon.com/images/I/51rdRdVmquL.jpg)**Tampax Radiant Tampons Light Absorbency with BPA-Free Plastic Applicator and LeakGuard Braid Unscented 28 Count Packaging May Vary**Tampax**$9.23**477 rev4y ago](https://www.amazon.com/dp/B09NF5PKZL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count](https://m.media-amazon.com/images/I/5100VFjfH1L.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Regular Absorbency Unscented 36 Count**Tampax**$8.43**4.8★**▲ 49%**](https://www.amazon.com/dp/B00P6FB45E) [![Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)](https://m.media-amazon.com/images/I/515qJliwE1L.jpg)**Tampax Pearl Tampons with LeakGuard Braid Light Absorbency Up to 100% Leak and Odor Free Protection Unscented 100 Count (2 Packs of 50) (Packaging May Vary)**Tampax**$20.58**4.9★**▲ 22%**](https://www.amazon.com/dp/B093LW4QTD) [![August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic](https://m.media-amazon.com/images/I/41uf20ToD4L.jpg)**August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic**August**$15.59**4.8★**▲ 21%**](https://www.amazon.com/dp/B0F2GD68FS) [![Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)](https://m.media-amazon.com/images/I/51Jh8uiyKsL.jpg)**Tampax Pearl Tampons Regular Absorbency with Leakguard Braid Unscented 50 Count x 2 Packs (100 Count Total) (Packaging May Vary)**Tampax**$20.97**4.8★**▲ 19%**](https://www.amazon.com/dp/B093LVS21D) [![Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count](https://m.media-amazon.com/images/I/51fPzsEXsHL.jpg)**Tampax Pearl Tampons for Women with LeakGuard Braid Light Absorbency Unscented 36 Count**Tampax**$8.74**4.9★**— 1%**](https://www.amazon.com/dp/B014FF8LX8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“No complaints”*

**Value For Money**16%

*“Best price”*

**Comfort-Overall**14%

*“Super comfortable”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Ease Of Use**8%

*“Easy to use”*

**Leak-Proof**7%

*“they dont leak”*

**Vegan/Organic**5%

*“Great Design, and Organically for me”*

**Efficiency**2%

*“Works great”*

**Ease Of Application**2%

*“the applicator is smooth”*

**Size-Overall**2%

*“Great fit”*

### **What buyers complain about **

**Value For Money**20%

*“Absolute waste of money”*

**Absorbency**12%

*“They do not actually absorb”*

**Leak-Proof**8%

*“Dont prevent leaks”*

**Pain Relief-Overall**8%

*“They burned me severely”*

**Smell**5%

*“Applicator stinks and its impossible to expel the tampon”*

**Taste-Overall**5%

*“It is not taste very good”*

**Ease Of Use**5%

*“Painful to remove”*

**Contamination**5%

*“Unsanitary to use a product already covered in someone else's blood”*

**Size-Overall**5%

*“Sizing is not accurate”*

**Unsustainable Design**5%

*“Its the old design of the wrappers which were changed 2.5 years ago”*

### **Top return reasons **

**Size-Overall**27%

**Absorbency**15%

**Value For Money**10%

**Advertised Vs Actual Product**10%

**Certifications**5%

**Leak-Proof**5%

**Functionality-Overall**4%

**Moist/Dry**3%

**Product Condition**3%

**Contamination**3%