---
title: "tamanu oil — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/tamanu-oil"
last_updated: "2026-07-14T06:22:17.611Z"
locale: en
meta:
  description: "soft demand (-13.0% this quarter) — tamanu oil doesn't clear our bar today."
  "og:description": "soft demand (-13.0% this quarter) — tamanu oil doesn't clear our bar today."
  "og:title": "tamanu oil — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **tamanu oil**

**Skip it**

Soft demand (-13.0% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 82Competition 28Returns 86Price range 66Avg price 63Brand share 61Review moat 48Quality gap 48

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.91–$26.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.50**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,701.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$151K**

$151K/yr · 127K searches

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**68%**

**Open market**

**24%**

- PRIME NATURAL27% - Majestic Pure11% - SVA ORGANICS11% - Seven Minerals10% - Cliganic9% - HBNO8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$30K30%$45K40%$60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PRIME NATURAL Organic Tamanu Oil - USDA Certified 100% Pure Cold Pressed Unrefined Virgin (4oz / 120ml) For Face Hair & Skin Care - Natural Moisturizer](https://m.media-amazon.com/images/I/41Puy6J+vuL.jpg)**PRIME NATURAL Organic Tamanu Oil - USDA Certified 100% Pure Cold Pressed Unrefined Virgin (4oz / 120ml) For Face Hair & Skin Care - Natural Moisturizer**PRIME NATURAL**$15.76**4.5★2,128 rev](https://www.amazon.com/dp/B07NW55XD9) [2![Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner](https://m.media-amazon.com/images/I/41fzYlVT1jL.jpg)**Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner**Majestic Pure**$9.60**4.4★1,053 rev](https://www.amazon.com/dp/B0F1TYYR1N) [3![SVA Tamanu Oil 4 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper](https://m.media-amazon.com/images/I/41Wj9F+cT8L.jpg)**SVA Tamanu Oil 4 Fl Oz - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper**SVA ORGANICS**$8.91**4.5★2,805 rev](https://www.amazon.com/dp/B071FNLVF5) [4![Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily](https://m.media-amazon.com/images/I/41misqaI+RL.jpg)**Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily**Seven Minerals**$18.93**4.6★282 rev](https://www.amazon.com/dp/B0D35VWFZD) [5![Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free](https://m.media-amazon.com/images/I/51f-hVx-BYL.jpg)**Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free**Cliganic**$9.89**4.3★1,125 rev](https://www.amazon.com/dp/B0839MBTW1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.](https://m.media-amazon.com/images/I/215Fg4JjOSL.jpg)**Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.**Plant Guru**$13.70**7 rev1y ago](https://www.amazon.com/dp/B0F5FTJ17C) [![Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner](https://m.media-amazon.com/images/I/41fzYlVT1jL.jpg)**Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner**Majestic Pure**$9.60**1,053 rev1y ago](https://www.amazon.com/dp/B0F1TYYR1N) [![100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)](https://m.media-amazon.com/images/I/41owZXiqLuL.jpg)**100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)**Maple Holistics**$15.31**3,736 rev1y ago](https://www.amazon.com/dp/B0DSWKYF34) [![Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily](https://m.media-amazon.com/images/I/41misqaI+RL.jpg)**Seven Minerals USDA Organic Tamanu Oil - Big 8oz (240ml) - Cold Pressed & 100% Pure Tamanu Organic for Skin Face Hair & Nails - GMO & Hexane Free Nutrient Dense Carrier Oil that Absorbs Easily**Seven Minerals**$18.93**282 rev2y ago](https://www.amazon.com/dp/B0D35VWFZD) [![Gya Labs USDA Organic Tamanu Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage](https://m.media-amazon.com/images/I/51Znxw0Z9EL.jpg)**Gya Labs USDA Organic Tamanu Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$9.51**6,961 rev4y ago](https://www.amazon.com/dp/B09B6RPBZL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner](https://m.media-amazon.com/images/I/41fzYlVT1jL.jpg)**Majestic Pure Tamanu Oil 4 oz - 100% Pure & Natural - USDA Certified - Cold Pressed Carrier Oil for Face Body Lips Nails Shampoo & Conditioner**Majestic Pure**$9.60**4.4★**▲ 369%**](https://www.amazon.com/dp/B0F1TYYR1N) [![Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.](https://m.media-amazon.com/images/I/215Fg4JjOSL.jpg)**Plant Guru Tamanu Oil 8 fl. oz. ColdPressed 100% Pure & Natural Unrefined Carrier Oil for Skin Face Body & Hair Moisturizer. Ideal for DIY Creams Lotions Soaps & Lip Balms.**Plant Guru**$13.70**5.0★**▲ 67%**](https://www.amazon.com/dp/B0F5FTJ17C) [![100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)](https://m.media-amazon.com/images/I/41owZXiqLuL.jpg)**100% Pure Organic Tamanu Oil - Cold Pressed Tamanu Oil Organic for Skin and Hair Care - Virgin Unrefined Non-GMO Vegan & Cruelty Free Skin and Face Moisturizer - Dermatologist-Tested (4 Fl Oz)**Maple Holistics**$15.31**4.5★**▲ 14%**](https://www.amazon.com/dp/B0DSWKYF34) [![Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free](https://m.media-amazon.com/images/I/51f-hVx-BYL.jpg)**Cliganic USDA Organic Tamanu Oil 100% Pure - For Face Hair & Skin | Natural Cold Pressed Unrefined Hexane-Free**Cliganic**$9.89**4.3★**— 7%**](https://www.amazon.com/dp/B0839MBTW1) [![Tamanu Oil Organic for Skin 100% Pure Cold Pressed Unrefined Cruelty-Free Hydrating Moisturizing Tamanu Oil for Face Skincare Haircare Soothes Irritation Reduces Scars and Acne All Skin Type](https://m.media-amazon.com/images/I/31hi1wjOztL.jpg)**Tamanu Oil Organic for Skin 100% Pure Cold Pressed Unrefined Cruelty-Free Hydrating Moisturizing Tamanu Oil for Face Skincare Haircare Soothes Irritation Reduces Scars and Acne All Skin Type**Sulina Shop**$26.97**4.2★**— 1%**](https://www.amazon.com/dp/B07NTS73ZB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Very good quality”*

**Smell**11%

*“has a nutty smell”*

**Suitability Combination Skin**11%

*“I use it mainly for skin care, and it leaves everything soft, moisturized, and noticeably smoother”*

**Soft Feel**9%

*“it does leave your skin feeling incredibly soft”*

**Moist/Dry**7%

*“Overall, I like this Tamanu oil and hope that with continued use, I will see positive results with less dry skin and hair”*

**Oily/Greasy**6%

*“Good quality oil”*

**Absorbency**5%

*“It absorbs well”*

**Suitability Oily Skin**5%

*“I've been using this oil on my face, hands and arms for about a week now and I absolutely love it”*

**Value For Money**2%

*“This product saved $$$$ This product save a lot of money”*

**Texture/Consistency-Overall**2%

*“The consistency is exactly what I want from tamanu oil”*

### **What buyers complain about **

**Smell**40%

*“Bad smell”*

**Allergies**9%

*“this stuff gave me a terrible allergic reaction”*

**Dilute/Watery**5%

*“Seems like oil is diluted”*

**Oily/Greasy**3%

*“After a few months the oil became clumsy and turned black”*

**Skin Health**3%

*“Very harsh and burnt my skin”*

**Durability**3%

*“Short shelf life”*

**Hard Feel**3%

*“Too harsh”*

**Thickness**2%

*“thicker. kind of reminded me of neem oil”*

**Weight Heavy**2%

*“I found it to be too heavy as a leave-in”*

**Size-Overall**2%

*“Bottle was smaller than I expected”*

### **Top return reasons **

**Smell**37%

**Oily/Greasy**10%

**Advertised Vs Actual Product**8%

**Leak-Proof**7%

**Functionality-Overall**6%

**Color**5%

**Value For Money**3%

**Texture/Consistency-Overall**3%

**Color Fading/Discoloration**3%

**Size-Overall**3%