---
title: "sweetums intimate wipes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sweetums-intimate-wipes"
last_updated: "2026-07-13T22:34:54.088Z"
locale: en
meta:
  description: "sweetums intimate wipes shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "sweetums intimate wipes shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "sweetums intimate wipes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sweetums intimate wipes**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 33Growth 73Conversion 66Competition 24Returns 98Price range 81Avg price 88Brand share 0Review moat 38Quality gap 84

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.01**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.57–$44.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+56.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,695.47**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$155K**

$155K/yr · 131K searches

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Sweetums86% - Femallay8% - ELITE ATHLETICS5% - IntiMD1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$31K30%$47K40%$62K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)](https://m.media-amazon.com/images/I/41L5b6d2BDL.jpg)**Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)**Sweetums**$17.27**4.3★1,027 rev](https://www.amazon.com/dp/B09JF9BBXM) [2![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)](https://m.media-amazon.com/images/I/41hWa0nKsPL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)**Sweetums**$20.37**4.2★205 rev](https://www.amazon.com/dp/B0DFJNFHQV) [3![Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)](https://m.media-amazon.com/images/I/41W6e0vSt9L.jpg)**Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)**Sweetums**$17.33**4.3★1,027 rev](https://www.amazon.com/dp/B09JFPYKRC) [4![Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct](https://m.media-amazon.com/images/I/41maTWj6c-L.jpg)**Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct**Sweetums**$10.83**4.1★60 rev](https://www.amazon.com/dp/B0B6GR3GX8) [5![Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Watermelon)](https://m.media-amazon.com/images/I/41Y+49eRTML.jpg)**Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Watermelon)**Sweetums**$17.50**4.3★1,027 rev](https://www.amazon.com/dp/B09KP5HNB6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)](https://m.media-amazon.com/images/I/41EmZch8+XL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)**Sweetums**$20.01**65 rev7mo ago](https://www.amazon.com/dp/B0G4XGG8PW) [![Flavored Feminine Wipes for Women - 20 Count - Individually Wrapped - pH Balanced Flavored Intimate Wipes - (Strawberry)](https://m.media-amazon.com/images/I/41kJRPUpubL.jpg)**Flavored Feminine Wipes for Women - 20 Count - Individually Wrapped - pH Balanced Flavored Intimate Wipes - (Strawberry)**ELITE ATHLETICS**$16.07**141 rev1y ago](https://www.amazon.com/dp/B0DHT28V31) [![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)](https://m.media-amazon.com/images/I/41hWa0nKsPL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)**Sweetums**$20.37**205 rev1y ago](https://www.amazon.com/dp/B0DFJNFHQV) [![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Peach)](https://m.media-amazon.com/images/I/41sO6BTivTL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Peach)**Sweetums**$20.52**123 rev1y ago](https://www.amazon.com/dp/B0DFJ8MQ5D) [![Sweetums Mango Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct](https://m.media-amazon.com/images/I/317BGSaoTuL.jpg)**Sweetums Mango Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct**Sweetums**$10.95**60 rev3y ago](https://www.amazon.com/dp/B0FFTN9FJD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)](https://m.media-amazon.com/images/I/41L5b6d2BDL.jpg)**Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Pina Colada)**Sweetums**$17.27**4.3★**▲ 67%**](https://www.amazon.com/dp/B09JF9BBXM) [![Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct](https://m.media-amazon.com/images/I/41maTWj6c-L.jpg)**Sweetums Peach Scented Daily Feminine Wipes for Women pH Balanced Unflavored Intimate Wipes Water-Based Aloe-Infused Gentle on Sensitive Skin Vegan No Alcohol or Dyes Travel-Friendly - 30ct**Sweetums**$10.83**4.1★**▲ 30%**](https://www.amazon.com/dp/B0B6GR3GX8) [![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)](https://m.media-amazon.com/images/I/41EmZch8+XL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Pineapple Coconut)**Sweetums**$20.01**3.9★**▲ 25%**](https://www.amazon.com/dp/B0G4XGG8PW) [![Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)](https://m.media-amazon.com/images/I/41W6e0vSt9L.jpg)**Sweetums Feminine Wipes For Women Individually Wrapped - pH Balanced Flavored Intimate Wipes - Pack of 10 (Cherry)**Sweetums**$17.33**4.3★**▲ 22%**](https://www.amazon.com/dp/B09JFPYKRC) [![SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)](https://m.media-amazon.com/images/I/41hWa0nKsPL.jpg)**SweetSpot Flavored Solid Perfume Stick Portable Travel Perfumes for Women Long Lasting Fragrances Non Sticky Formula Natural Ingredients Fragrance Stick (Strawberries & Cream)**Sweetums**$20.37**4.2★**— 4%**](https://www.amazon.com/dp/B0DFJNFHQV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — +56.3% search growth over the last 90 days.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**36%

*“Light scent”*

**Taste-Overall**8%

*“Tastes yummy”*

**Quality-Overall**6%

*“Great product”*

**Ease Of Use**5%

*“Easy to use”*

**Advertised Vs Actual Product**5%

*“As described”*

**Soft Feel**4%

*“glides on smoothly”*

**Durability**3%

*“The containers feel sturdy and well-sealed, which immediately gave me confidence in their durability during travel”*

**Efficiency**2%

*“Works great”*

**Cleansing**2%

*“They clean adequately”*

**Ease Of Cleaning**2%

*“Wipes are cleansing without irritation”*

### **What buyers complain about **

**Smell**15%

*“The smell is chemical”*

**Taste-Overall**14%

*“Generic chemical taste”*

**Flavor**8%

*“No flavor”*

**Size-Overall**6%

*“I think it comes up a little short”*

**Durability**6%

*“def wont last throughout the day”*

**Value For Money**6%

*“not worth the price”*

**Moist/Dry**5%

*“My original review stated the wipes were pretty dry”*

**Texture/Consistency-Overall**4%

*“But the texture of the balm on your skin or lips is like a cheap lip balm”*

**Quality-Overall**3%

*“Poor Quality”*

**Residue**2%

*“does leave a white residue”*

### **Top return reasons **

**Smell**61%

**Advertised Vs Actual Product**11%

**Defective Material/Parts**5%

**Adhesion/Stickiness**4%

**Product Condition**4%

**Size-Overall**3%

**Value For Money**2%

**Texture/Consistency-Overall**2%

**Functionality-Overall**1%

**Moist/Dry**1%