---
title: "suppositories — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/suppositories"
last_updated: "2026-07-14T01:52:44.506Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — suppositories doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — suppositories doesn't clear our bar today."
  "og:title": "suppositories — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **suppositories**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 95Growth 36Conversion 100Competition 10Returns 100Price range 28Avg price 39Brand share 0Review moat 23Quality gap 25

**Conversion**

**Incredible****20.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 1.0M searches

**Avg price**

**Okay****$10.65**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$4.46–$19.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,145.75**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**37**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Fleet78% - Dulcolax9% - AVEDANA9% - NeilMed4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$335K30%$670K45%$1.0M60%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar](https://m.media-amazon.com/images/I/41sJhi1AAIL.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar**Fleet**$4.46**4.7★20,393 rev](https://www.amazon.com/dp/B000Q69TK0) [2![Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each](https://m.media-amazon.com/images/I/41K+hy37nnL.jpg)**Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each**Fleet**$5.17**4.6★2,107 rev](https://www.amazon.com/dp/B0000530H5) [3![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3](https://m.media-amazon.com/images/I/41hvV8+eF6L.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3**Fleet**$12.55**4.7★20,393 rev](https://www.amazon.com/dp/B085GXWRGH) [4![Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives](https://m.media-amazon.com/images/I/41rrOzaz3jL.jpg)**Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives**Dulcolax**$19.11**4.6★4,924 rev](https://www.amazon.com/dp/B00007MII0) [5![AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository](https://m.media-amazon.com/images/I/41uCBHSaQFL.jpg)**AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository**AVEDANA**$10.03**4.6★3,379 rev](https://www.amazon.com/dp/B08P2C7GT9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct](https://m.media-amazon.com/images/I/31KPAETpWeL.jpg)**NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct**NeilMed**$9.63**47 rev7mo ago](https://www.amazon.com/dp/B0G35J9NWN) [![AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository](https://m.media-amazon.com/images/I/41uCBHSaQFL.jpg)**AVEDANA USP 2g Glycerin Laxatives Suppository 100 Adult Size Laxative Suppositories for Men and Women Fast and Gentle Relief Suppositories for Constipation Comfortable Shape Adult Suppository**AVEDANA**$10.03**3,379 rev5y ago](https://www.amazon.com/dp/B08P2C7GT9) [![AVEDANA Bisacodyl Laxative Suppository | USP 10mg for Fast Gentle Constipation Relief | Comfort-Shaped Pack of 16 Suppositories](https://m.media-amazon.com/images/I/51q5fncmcwL.jpg)**AVEDANA Bisacodyl Laxative Suppository | USP 10mg for Fast Gentle Constipation Relief | Comfort-Shaped Pack of 16 Suppositories**AVEDANA**$10.02**976 rev5y ago](https://www.amazon.com/dp/B08P25STWN) [![Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3](https://m.media-amazon.com/images/I/51EvQrTx9vL.jpg)**Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3**Fleet**$14.26**4,947 rev9y ago](https://www.amazon.com/dp/B01LWY6FGA) [![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3](https://m.media-amazon.com/images/I/41hvV8+eF6L.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3**Fleet**$12.55**20,393 rev12y ago](https://www.amazon.com/dp/B085GXWRGH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct](https://m.media-amazon.com/images/I/31KPAETpWeL.jpg)**NeilMed Glycerin Laxative Suppositories Gentle Relief from Constipation Fast Acting indivdually Wrapped 30 ct**NeilMed**$9.63**4.4★**▲ 138%**](https://www.amazon.com/dp/B0G35J9NWN) [![Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each](https://m.media-amazon.com/images/I/41K+hy37nnL.jpg)**Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each**Fleet**$5.17**4.6★**▲ 61%**](https://www.amazon.com/dp/B0000530H5) [![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3](https://m.media-amazon.com/images/I/41hvV8+eF6L.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar Pack of 3**Fleet**$12.55**4.7★**▲ 18%**](https://www.amazon.com/dp/B085GXWRGH) [![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar](https://m.media-amazon.com/images/I/41sJhi1AAIL.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar**Fleet**$4.46**4.7★**— 1%**](https://www.amazon.com/dp/B000Q69TK0) [![Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives](https://m.media-amazon.com/images/I/41rrOzaz3jL.jpg)**Dulcolax Stimulant Laxative Medicated Suppositories Predictable & Effective Constipation Relief Bisacodyl 10 mg 28 Count Stimulant Laxatives**Dulcolax**$19.11**4.6★**— 7%**](https://www.amazon.com/dp/B00007MII0)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

25K15K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**20%

*“Gets the job done when needed”*

**Ease Of Use**13%

*“handy”*

**Value For Money**12%

*“Better price”*

**Advertised Vs Actual Product**11%

*“As advertised”*

**Quality-Overall**9%

*“Old fashioned good product”*

**Regulates Digestion**7%

*“Relieves constipation”*

**Acid Regulator/Stomach Ache Relief**2%

*“Great, dependable relief, very gentle on stomach”*

**Soft Feel**2%

*“glides right in -so smooth”*

**Strength**2%

*“rock solid”*

**Size-Overall**2%

*“So they can easily fit in your medicine cabinet”*

### **What buyers complain about **

**Functionality-Overall**25%

*“This does absolutely nothing”*

**Ease Of Use**9%

*“Very, Very difficult to open if at all”*

**Size-Overall**5%

*“Not my size”*

**Dosage**5%

*“used one a day for 5 days *as it says the maximum dose is ONE every 24 hours*”*

**Comfort-Overall**4%

*“Horribly uncomfortable”*

**Pain Relief-Overall**4%

*“It hurts very bad”*

**Value For Money**3%

*“Expensive”*

**Regulates Digestion**3%

*“I suffer from severe constipation”*

**Quality-Overall**3%

*“definitely a quality control issue”*

**Jamming/Clogging**2%

*“My go to when things are clogged up”*