---
title: "superfood protein powder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/superfood-protein-powder"
last_updated: "2026-07-14T03:14:15.850Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — superfood protein powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — superfood protein powder doesn't clear our bar today."
  "og:title": "superfood protein powder — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **superfood protein powder**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 53Growth 22Conversion 53Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.40**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$23.43–$54.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$340K**

$340K/yr · 211K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****8,238.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**567**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- KOS87% - Orgain10% - INVIGOR82%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$68K30%$102K40%$136K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KOS Vegan Protein Powder Erythritol Free Vanilla USDA Organic - Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings](https://m.media-amazon.com/images/I/51rKISpuJUL.jpg)**KOS Vegan Protein Powder Erythritol Free Vanilla USDA Organic - Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$50.31**4.2★9,094 rev](https://www.amazon.com/dp/B076B8F1C6) [2![KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings](https://m.media-amazon.com/images/I/51qhZntjvOL.jpg)**KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$49.84**4.3★11,922 rev](https://www.amazon.com/dp/B0767Z2Y25) [3![Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb](https://m.media-amazon.com/images/I/41uUNFyV3eL.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**4.6★36,451 rev](https://www.amazon.com/dp/B07PXNNFGT) [4![KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings](https://m.media-amazon.com/images/I/51JIwKtA6JL.jpg)**KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings**KOS**$23.76**4.1★1,285 rev](https://www.amazon.com/dp/B08R7X91LR) [5![KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings](https://m.media-amazon.com/images/I/51vaZj2romL.jpg)**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**4.4★3,565 rev](https://www.amazon.com/dp/B0CJ9VND1X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings](https://m.media-amazon.com/images/I/51vaZj2romL.jpg)**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**3,565 rev2y ago](https://www.amazon.com/dp/B0CJ9VND1X) [![KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings](https://m.media-amazon.com/images/I/51t-VXnOVxL.jpg)**KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings**KOS**$48.58**644 rev2y ago](https://www.amazon.com/dp/B0CJ9VXVRL) [![KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings](https://m.media-amazon.com/images/I/51JIwKtA6JL.jpg)**KOS Vegan Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Plant Based Superfood with Vitamins & Minerals - Keto Soy Gluten Free - Meal Replacement for Women & Men - 10 Servings**KOS**$23.76**1,285 rev5y ago](https://www.amazon.com/dp/B08R7X91LR) [![KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings](https://m.media-amazon.com/images/I/51GP1K6Q8kL.jpg)**KOS Plant Based Protein Powder Blueberry Muffin - Organic Pea Protein Superfood with Spirulina and Immune Support Blend. Soy Gluten Dairy Free - Vegan Meal Replacement for Women & Men - 15 Servings**KOS**$31.70**1,606 rev5y ago](https://www.amazon.com/dp/B08R1165BH) [![KOS Plant Based Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Vegan Superfood with Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 15 Servings](https://m.media-amazon.com/images/I/519y4DGvdVL.jpg)**KOS Plant Based Protein Powder Chocolate USDA Organic - Low Carb Pea Protein Blend Vegan Superfood with Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 15 Servings**KOS**$34.04**11,922 rev6y ago](https://www.amazon.com/dp/B081FZKLYK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings](https://m.media-amazon.com/images/I/51t-VXnOVxL.jpg)**KOS Vegan Protein Powder Unflavored & Unsweetened - Low Carb Pea Protein Blend Organic Superfood Rich in Vitamins & Minerals - Keto Soy Dairy Free - Meal Replacement for Women & Men - 28 Servings**KOS**$48.58**4.0★**▲ 128%**](https://www.amazon.com/dp/B0CJ9VXVRL) [![KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings](https://m.media-amazon.com/images/I/51vaZj2romL.jpg)**KOS Organic Plant Based Protein Powder Chocolate Peanut Butter - Delicious Vegan Protein Powder Meal Replacement - Keto Friendly Gluten Free Dairy Free & Soy Free - 2.4 lbs 28 Servings**KOS**$50.25**4.4★**▲ 68%**](https://www.amazon.com/dp/B0CJ9VND1X) [![KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings](https://m.media-amazon.com/images/I/51qhZntjvOL.jpg)**KOS Vegan Protein Powder Erythritol Free Chocolate - Organic Pea Protein Blend Plant Based Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men 28 Servings**KOS**$49.84**4.3★**▲ 39%**](https://www.amazon.com/dp/B0767Z2Y25) [![Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41m-U7oPM7L.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★**▲ 34%**](https://www.amazon.com/dp/B07PVKBGV3) [![KOS Organic Beet Root Powder USDA Organic - Natural Nitric Oxide Booster Superfood Plant Based Beetroot Antioxidant Supports Active Lifestyle & Healthy Circulation Soy & Gluten-Free - 90 Servings](https://m.media-amazon.com/images/I/51iBGVe365L.jpg)**KOS Organic Beet Root Powder USDA Organic - Natural Nitric Oxide Booster Superfood Plant Based Beetroot Antioxidant Supports Active Lifestyle & Healthy Circulation Soy & Gluten-Free - 90 Servings**KOS**$23.43**4.4★**▲ 14%**](https://www.amazon.com/dp/B07K413HHM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**23%

*“Excellent taste”*

**Nutritional Content**16%

*“Great protein powder”*

**Quality-Overall**9%

*“Easy to take / quality product”*

**Flavor**7%

*“The flavor is rich”*

**Vegan/Organic**5%

*“it is Organic”*

**Solubility**4%

*“Dissolves easily”*

**Value For Money**3%

*“Good value”*

**Ingredients-Overall**3%

*“The natural ingredients”*

**Blend/Ratio**2%

*“it blends really well”*

**Sweetness**1%

*“The chocolate one is good”*

### **What buyers complain about **

**Taste-Overall**26%

*“Chalky taste”*

**Flavor**7%

*“Gross flavor”*

**Nutritional Content**7%

*“You need lots of protein”*

**Sweetness**7%

*“I am not a fan of so much added sugar”*

**Texture/Consistency-Overall**4%

*“has a strange texture”*

**Value For Money**4%

*“Too expensive”*

**Artificial Sweeteners**3%

*“It tastes heavily of artificial sweetener even though there isnt any sweetener in it”*

**Allergies**2%

*“Allergic reaction”*

**Hard Feel**2%

*“Its really gritty like drinking sand”*

**Solubility**2%

*“Doesn't dissolve properly”*