---
title: "sunflower oil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sunflower-oil"
last_updated: "2026-07-14T03:03:16.584Z"
locale: en
meta:
  description: "sunflower oil shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sunflower oil shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sunflower oil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sunflower oil**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 24Conversion 93Competition 33Returns 99Price range 70Avg price 79Brand share 57Review moat 59Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.51**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$878K**

$878K/yr · 464K searches

**Price range**

**Good****$6.41–$35.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,139.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**570**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- La Tourangelle29% - 365 by Whole Foods Market15% - Handcraft Blends12% - Baja Precious10% - PURA D'OR6% - Cliganic5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$88K20%$176K30%$263K40%$351K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz](https://m.media-amazon.com/images/I/41dhmUEJe6L.jpg)**La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 16.9 Fl Oz**La Tourangelle**$6.41**4.7★1,663 rev](https://www.amazon.com/dp/B00UHCJVHY) [2![365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz](https://m.media-amazon.com/images/I/31c6zONON7L.jpg)**365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz**365 by Whole Foods Market**$6.90**4.8★2,000 rev](https://www.amazon.com/dp/B074H5J3M5) [3![Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free](https://m.media-amazon.com/images/I/41A2avVZVWL.jpg)**Handcraft Blends USDA Organic Sunflower Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free**Handcraft Blends**$10.08**4.7★1,916 rev](https://www.amazon.com/dp/B09DZRZJ4P) [4![Baja Precious - High Oleic Sunflower Oil 1 Gallon](https://m.media-amazon.com/images/I/4194H-t-yRL.jpg)**Baja Precious - High Oleic Sunflower Oil 1 Gallon**Baja Precious**$33.07**4.7★1,221 rev](https://www.amazon.com/dp/B00SVQPT3I) [5![La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz](https://m.media-amazon.com/images/I/41DWukiNuaL.jpg)**La Tourangelle Organic High Oleic Sunflower Oil Neutral Oil For Medium to High Heat Cooking and Skin Care Non GMO Pesticide and Chemical Free 33.8 Fl Oz**La Tourangelle**$12.04**4.7★1,663 rev](https://www.amazon.com/dp/B0BMW53YB2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz](https://m.media-amazon.com/images/I/41nijMJnThL.jpg)**Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz**OBELYS**$28.70**33 rev10mo ago](https://www.amazon.com/dp/B0FQWCX165) [![PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage](https://m.media-amazon.com/images/I/4103Brx2WjL.jpg)**PHATOIL Organic Sunflower Seed Oil for Skin 118 ml (4 fl.oz) USDA Certified Organic Cold Pressed Sunflower Oil in Glass Bottle for Hair Body Moisturizer Carrier Oil for DIY Massage**PHATOIL**$7.83**912 rev11mo ago](https://www.amazon.com/dp/B0FKGGCL9C) [![PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair](https://m.media-amazon.com/images/I/41-gqKs2SsL.jpg)**PURA DOR ORGANIC Sunflower Seed Oil (16 Oz) 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil For DIY Beauty - Unscented Hexane Free Liquid Moisturizer - Face Skin & Hair**PURA D'OR**$15.74**181 rev1y ago](https://www.amazon.com/dp/B0F4LHBWPV) [![Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined](https://m.media-amazon.com/images/I/41a3517fSTL.jpg)**Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined**Cliganic**$9.96**288 rev2y ago](https://www.amazon.com/dp/B0CN5PHM7J) [![365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz](https://m.media-amazon.com/images/I/31c6zONON7L.jpg)**365 by Whole Foods Market Organic Sunflower Seed Oil 16.9 Fl Oz**365 by Whole Foods Market**$6.90**2,000 rev3y ago](https://www.amazon.com/dp/B074H5J3M5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined](https://m.media-amazon.com/images/I/41a3517fSTL.jpg)**Cliganic Organic Sunflower Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined**Cliganic**$9.96**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CN5PHM7J) [![Sunflower Carrier Oil Cold Pressed Seed Oils Unrefined Sun Flower Liquid for Face Hair Skin Sunflowers Essential Oil Carrier for Mixing Pure Massage Oil 16oz](https://m.media-amazon.com/images/I/31rIUfwD0BL.jpg)**Sunflower Carrier Oil Cold Pressed Seed Oils Unrefined Sun Flower Liquid for Face Hair Skin Sunflowers Essential Oil Carrier for Mixing Pure Massage Oil 16oz**Premium Nature**$11.48**4.7★**▲ 51%**](https://www.amazon.com/dp/B07WDR7V55) [![Daana Sunflower Oil: Certified USDA Organic Extra Virgin Cold Pressed High Oleic Non-GMO. Healthy Oil for Cooking Baking Frying Hair and Skin Care. Pesticide and Chemical Free (34 Fl oz) (Pack of 1)](https://m.media-amazon.com/images/I/31VMQYxDzwL.jpg)**Daana Sunflower Oil: Certified USDA Organic Extra Virgin Cold Pressed High Oleic Non-GMO. Healthy Oil for Cooking Baking Frying Hair and Skin Care. Pesticide and Chemical Free (34 Fl oz) (Pack of 1)**DAANA**$23.07**4.4★**▲ 48%**](https://www.amazon.com/dp/B08LKMG6G2) [![Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz](https://m.media-amazon.com/images/I/41nijMJnThL.jpg)**Obelys High Oleic Sunflower Oil | 1.3 Gallon Jug - Neutral Oil For Medium to High Heat Cooking Non-GMO Kosher Cholesterol Free | 5L / 169 Oz**OBELYS**$28.70**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FQWCX165) [![Safya - 100% Pure Sunflower Oil (1 L) 33.8 Fl Oz](https://m.media-amazon.com/images/I/41D+BLgiCnL.jpg)**Safya - 100% Pure Sunflower Oil (1 L) 33.8 Fl Oz**Safya**$11.96**4.6★**▲ 39%**](https://www.amazon.com/dp/B07CJ1R2MZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

9K7KBlack Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Top quality oil”*

**Value For Money**10%

*“Totally worth the money”*

**Oily/Greasy**9%

*“Good cooking oil”*

**Moist/Dry**9%

*“Moisturizing, Lightweight”*

**Taste-Overall**5%

*“Very soft taste”*

**Smell**5%

*“Odorless and organic”*

**Soft Feel**4%

*“Feels great”*

**Suitability Combination Skin**4%

*“skin it works”*

**Size-Overall**3%

*“Great size”*

**Vegan/Organic**2%

*“a great healthy choice of oil”*

### **What buyers complain about **

**Leak-Proof**21%

*“bottle leaks like crazy”*

**Oily/Greasy**8%

*“covered with oil”*

**Durability**7%

*“Can is all dented”*

**Value For Money**5%

*“THE PRICE DOUBLED”*

**Smell**5%

*“This Oil Smells very bad”*

**Flavor**5%

*“No flavour to interfere with food”*

**Quality-Overall**4%

*“I cant say for quality of product as I blend with other oils”*

**Motor Power**4%

*“Only thing is I can't get the pump isn't working”*

**Texture/Consistency-Overall**4%

*“It was a weird consistency”*

**Advertised Vs Actual Product**4%

*“Very misleading on all fronts”*

### **Top return reasons **

**Leak-Proof**40%

**Smell**14%

**Advertised Vs Actual Product**10%

**Oily/Greasy**10%

**Motor Power**5%

**Size-Overall**4%

**Value For Money**3%

**Moist/Dry**3%

**Product Condition**2%

**Functionality-Overall**2%