---
title: "strawberry protein shakes — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/strawberry-protein-shakes"
last_updated: "2026-07-14T00:27:53.226Z"
locale: en
meta:
  description: "strawberry protein shakes clears our launch bar: a $1.1M/yr market growing +18.9% this quarter with returns at 0.0%."
  "og:description": "strawberry protein shakes clears our launch bar: a $1.1M/yr market growing +18.9% this quarter with returns at 0.0%."
  "og:title": "strawberry protein shakes — Niche Verdict: Launch it (58/100) | Amazon United States - Flapen"
---

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# **strawberry protein shakes**

**Launch it**

A $1.1M/yr market growing +18.9% this quarter with returns at 0.0% — clears our launch bar.

Market size 80Growth 49Conversion 88Competition 30Returns 100Price range 83Avg price 95Brand share 8Review moat 24Quality gap 43

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.35**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$8.30–$54.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 457K searches

**Growth**

**Okay****+18.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,945.63**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Premier Protein59% - Muscle Milk16% - Atkins9% - Pure Protein7% - Core Power5% - nurri2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$115K20%$229K30%$344K40%$459K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51JG8-KQneL.jpg)**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$29.36**4.5★13,500 rev](https://www.amazon.com/dp/B07ZP461TY) [2![Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51Yh2mzTWYL.jpg)**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.86**4.6★6,279 rev](https://www.amazon.com/dp/B00MH5GGFO) [3![Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/51ahvMJdxzL.jpg)**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.09**4.6★6,279 rev](https://www.amazon.com/dp/B00OFTHX7K) [4![Pure Protein Strawberry Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack](https://m.media-amazon.com/images/I/51SIW1tqRfL.jpg)**Pure Protein Strawberry Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack**Pure Protein**$22.87**4.6★8,236 rev](https://www.amazon.com/dp/B0854W9ND4) [5![Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count](https://m.media-amazon.com/images/I/51TMk9OSwHL.jpg)**Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count**Atkins**$18.05**4.7★6,199 rev](https://www.amazon.com/dp/B09BBY5GPD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count](https://m.media-amazon.com/images/I/51sAZfHihxL.jpg)**Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count**Oikos**$24.41**70 rev2mo ago](https://www.amazon.com/dp/B0G4SLYNDV) [![Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41zwRXmuuvL.jpg)**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**190 rev2mo ago](https://www.amazon.com/dp/B0GVL7T9CS) [![Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41VH54I2R5L.jpg)**Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$26.25**146 rev2mo ago](https://www.amazon.com/dp/B0GVLCWBL5) [![Nurri - 30g Protein Ultra Filtered Milk Shake Strawberry - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans](https://m.media-amazon.com/images/I/410bcJflwAL.jpg)**Nurri - 30g Protein Ultra Filtered Milk Shake Strawberry - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans**nurri**$23.36**648 rev9mo ago](https://www.amazon.com/dp/B0FST1C48K) [![Atkins Strong High Protein Shake Strawberry Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Protein Shake Gluten Free 12 Count](https://m.media-amazon.com/images/I/514dg0nhPqL.jpg)**Atkins Strong High Protein Shake Strawberry Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Protein Shake Gluten Free 12 Count**Atkins**$23.53**307 rev1y ago](https://www.amazon.com/dp/B0FD1LF6C5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count](https://m.media-amazon.com/images/I/51sAZfHihxL.jpg)**Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count**Oikos**$24.41**4.5★**▲ 221%**](https://www.amazon.com/dp/B0G4SLYNDV) [![Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41zwRXmuuvL.jpg)**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**3.6★**▲ 219%**](https://www.amazon.com/dp/B0GVL7T9CS) [![Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41VH54I2R5L.jpg)**Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$26.25**3.6★**▲ 219%**](https://www.amazon.com/dp/B0GVLCWBL5) [![Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41dGuhv-ltL.jpg)**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$8.90**4.6★**▲ 75%**](https://www.amazon.com/dp/B09KZ7VVF2) [![Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/51ahvMJdxzL.jpg)**Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.09**4.6★**▲ 52%**](https://www.amazon.com/dp/B00OFTHX7K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.

13K8KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“Taste is clean”*

**Nutritional Content**22%

*“Great amount of protein”*

**Flavor**15%

*“Very good flavor choice”*

**Quality-Overall**4%

*“Excellent product”*

**Value For Money**3%

*“Good Value for the Money”*

**Sweetness**2%

*“I Love Strawberry”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Ease Of Use**1%

*“so easier to open”*

**Soft Feel**1%

*“The texture is smooth”*

**Texture/Consistency-Overall**1%

*“Very good texture”*

### **What buyers complain about **

**Taste-Overall**25%

*“Chemical taste”*

**Flavor**12%

*“Needs a more intense flavor”*

**Value For Money**8%

*“Too expensive”*

**Nutritional Content**6%

*“am not receiving enough nutrition anymore”*

**Sweetness**3%

*“Unpleasantly sweet”*

**Quality-Overall**2%

*“Quality Control Issue”*

**Artificial Sweeteners**2%

*“It had an artificial sweetener taste to it”*

**Dilute/Watery**2%

*“This one tasted watery”*

**Ingredients-Overall**2%

*“I don't know what ingredient this has that does it to me”*

**Thickness**2%

*“They are a bit thicker than I expected”*