---
title: "strawberry essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T06:25:57.111Z"
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meta:
  description: "strawberry essential oil shows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list."
  "og:description": "strawberry essential oil shows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list."
  "og:title": "strawberry essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **strawberry essential oil**

**Worth a look**

Shows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 22Conversion 79Competition 68Returns 94Price range 26Avg price 37Brand share 69Review moat 49Quality gap 65

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,622.41**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.44**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.48–$18.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$68K**

$68K/yr · 82K searches

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**64%**

**Open market**

**31%**

- Wuvezrub21% - P&J Trading13% - PHATOIL12% - HIQILI11% - GV77ZF7% - Plant Guru5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PHATOIL 3.38FL.OZ Strawberry Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml](https://m.media-amazon.com/images/I/41BVQ43ykuL.jpg)**PHATOIL 3.38FL.OZ Strawberry Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml**PHATOIL**$9.37**4.3★10,912 rev](https://www.amazon.com/dp/B09VNXB5B4) [2![HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/614kAxMKCIL.jpg)**HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz**HIQILI**$8.60**4.6★58 rev](https://www.amazon.com/dp/B0FG2XG4CG) [3![Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry](https://m.media-amazon.com/images/I/31WMy5u6ajL.jpg)**Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry**Wuvezrub**$5.96**4.3★44 rev](https://www.amazon.com/dp/B0D7BN26VW) [4![Strawberry Essential Oil Strawberry Oils for Diffuser DIY Candles Soap Humidifier Kids Room Gift Essential Oil GV77ZF Strawberry Fragrance Oil - 4 fl oz (120 ml)](https://m.media-amazon.com/images/I/51+rXxnJMcL.jpg)**Strawberry Essential Oil Strawberry Oils for Diffuser DIY Candles Soap Humidifier Kids Room Gift Essential Oil GV77ZF Strawberry Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.65**4.3★3,820 rev](https://www.amazon.com/dp/B0F2DNPLVZ) [5![P&J Trading Fragrance Oil | Strawberry Oil 100ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents](https://m.media-amazon.com/images/I/31NSBit9CkL.jpg)**P&J Trading Fragrance Oil | Strawberry Oil 100ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$18.47**4.6★1,752 rev](https://www.amazon.com/dp/B01F7ME2WW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31yIJDA9dfL.jpg)**Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.45**17 rev8mo ago](https://www.amazon.com/dp/B0FY4CLDG2) [![Bramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil](https://m.media-amazon.com/images/I/41-eMkgCFOL.jpg)**Bramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil**Bramble Berry**$14.59**25 rev9mo ago](https://www.amazon.com/dp/B0FVPTN5KF) [![Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/51jyic4KWjL.jpg)**Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)**CosmicVeil**$9.52**316 rev9mo ago](https://www.amazon.com/dp/B0FTVJ5YYH) [![wusiyork Strawberry Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Strawberry](https://m.media-amazon.com/images/I/41Wacd3yv1L.jpg)**wusiyork Strawberry Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Strawberry**wusiyork**$4.48**23 rev1y ago](https://www.amazon.com/dp/B0FFBF6JK6) [![HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz](https://m.media-amazon.com/images/I/614kAxMKCIL.jpg)**HIQILI Strawberry Fragrance Oil for Diffuser Use Great for Candle Soap Body Butter Making DIY Fruity Scent Perfume - 1 Fl Oz**HIQILI**$8.60**58 rev1y ago](https://www.amazon.com/dp/B0FG2XG4CG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil](https://m.media-amazon.com/images/I/41-eMkgCFOL.jpg)**Bramble Berry Pink Strawberry Fragrance Oil 2 oz | Sweet Berry & Calming Herbal Scent for Soap Making Candles Bath Bombs Lotion & Perfume | Skin Safe Vegan Paraben & Phthalate Free Essential Oil**Bramble Berry**$14.59**4.5★**▲ 212%**](https://www.amazon.com/dp/B0FVPTN5KF) [![P&J Trading Fragrance | Strawberry Shortcake Oil 30ml - Candle Scents for Candle Making Freshie Scent Soap Making Supplies Diffuser Oil Scents](https://m.media-amazon.com/images/I/31SepQM3a-L.jpg)**P&J Trading Fragrance | Strawberry Shortcake Oil 30ml - Candle Scents for Candle Making Freshie Scent Soap Making Supplies Diffuser Oil Scents**P&J Trading**$8.80**4.6★**▲ 139%**](https://www.amazon.com/dp/B07JJ9DJKW) [![Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/51jyic4KWjL.jpg)**Strawberry Essential Oil Strawberry Oil for Aroma Diffuser Humidifier Home Fragrance Cleaning Body Care Massage Yoga DIY Candle DIY Soap CosmicVeilStrawberry4 Fl Oz (Pack of 1)**CosmicVeil**$9.52**4.3★**▲ 116%**](https://www.amazon.com/dp/B0FTVJ5YYH) [![Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/31yIJDA9dfL.jpg)**Bramble Berry Strawberry Fragrance Oil 2 oz | Ripe Summer Strawberry Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.45**4.5★**▲ 107%**](https://www.amazon.com/dp/B0FY4CLDG2) [![Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry](https://m.media-amazon.com/images/I/31WMy5u6ajL.jpg)**Strawberry Essential Oils 10ML 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - 0.33 Fl Oz/Strawberry**Wuvezrub**$5.96**4.3★**▲ 90%**](https://www.amazon.com/dp/B0D7BN26VW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

2K2KSpike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**73%

*“absolutely stunning fragrance”*

**Quality-Overall**4%

*“Good quality product”*

**Value For Money**3%

*“worth it”*

**Soft Feel**2%

*“Super Soft Skin”*

**Moist/Dry**1%

*“Moisturizing”*

**Taste-Overall**1%

*“Yummy”*

**Ease Of Use**1%

*“Easy to use”*

**Advertised Vs Actual Product**1%

*“Exactly what it's supposed to be”*

**Durability**1%

*“last very good while in your room”*

**Sweetness**1%

*“Perfect for sugar scrub”*

### **What buyers complain about **

**Smell**57%

*“Smell does not last long”*

**Durability**5%

*“Comes broke”*

**Strength**4%

*“Way too strong”*

**Leak-Proof**3%

*“Leaks”*

**Dilute/Watery**2%

*“Its very concentrated”*

**Size-Overall**2%

*“Its really small”*

**Quality-Overall**2%

*“cheap”*

**Functionality-Overall**1%

*“Didnt work for me”*

**Advertised Vs Actual Product**1%

*“Item and listing are very misleading”*

**Taste-Overall**1%

*“which isn't what you want out of fruit”*

### **Top return reasons **

**Smell**76%

**Advertised Vs Actual Product**9%

**Leak-Proof**4%

**Size-Overall**2%

**Value For Money**2%

**Functionality-Overall**1%

**Adhesion/Stickiness**1%

**Oily/Greasy**1%

**Product Condition**1%

**Quality-Overall**0%