---
title: "strawberry candle — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/strawberry-candle"
last_updated: "2026-07-14T01:58:33.048Z"
locale: en
meta:
  description: "strawberry candle shows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:description": "strawberry candle shows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:title": "strawberry candle — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **strawberry candle**

**Worth a look**

Shows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list.

Market size 25Growth 19Conversion 36Competition 75Returns 96Price range 76Avg price 84Brand share 67Review moat 57Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.32–$50.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,213.68**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$102K**

$102K/yr · 192K searches

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**142**

**Top-5 brand share**

**65%**

**Open market**

**31%**

- Bath & Body Works39% - Yankee Candle9% - Village Candle9% - M&SENSE4% - Colonial Candle4% - ARPOVIST4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend](https://m.media-amazon.com/images/I/416UV547UkL.jpg)**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$22.23**4.5★1,096 rev](https://www.amazon.com/dp/B093QJNSV9) [2![Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)](https://m.media-amazon.com/images/I/410lb3GoPpL.jpg)**Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)**Bath & Body Works**$24.17**4.7★1,109 rev](https://www.amazon.com/dp/B09SBRM1KC) [3![Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41yGc-OZOZL.jpg)**Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.29**4.7★227 rev](https://www.amazon.com/dp/B0F3DSMGF5) [4![Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red](https://m.media-amazon.com/images/I/41j1RLyWdSL.jpg)**Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red**Village Candle**$17.39**4.5★1,448 rev](https://www.amazon.com/dp/B097QD6TDG) [5![9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts](https://m.media-amazon.com/images/I/41tzG+Ud75L.jpg)**9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts**ARPOVIST**$8.86**4.8★22 rev](https://www.amazon.com/dp/B0DTYR8N2D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn](https://m.media-amazon.com/images/I/31Tjf4c+2JL.jpg)**Colonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$16.87**0 rev3mo ago](https://www.amazon.com/dp/B0GVV94G1C) [![Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack](https://m.media-amazon.com/images/I/318nzjJXrjL.jpg)**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.15**1,096 rev3mo ago](https://www.amazon.com/dp/B0GT75D9TW) [![GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)](https://m.media-amazon.com/images/I/41H+kkqW77L.jpg)**GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)**GroseMell**$24.97**2 rev4mo ago](https://www.amazon.com/dp/B0GS5MYPW8) [![Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA](https://m.media-amazon.com/images/I/413P--zxCZL.jpg)**Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA**sugar candle**$27.93**5 rev5mo ago](https://www.amazon.com/dp/B0GGNHQXNQ) [![Funistree Flower Candle Warmer Lamp with Timer Dimmable Candle Lamp Warmer Christmas Birthday Gifts for Women Mom Her Housewarming Home Decor Lotus Wax Warmer for Yankee Candles - Strawberry](https://m.media-amazon.com/images/I/41ekZz1LYbL.jpg)**Funistree Flower Candle Warmer Lamp with Timer Dimmable Candle Lamp Warmer Christmas Birthday Gifts for Women Mom Her Housewarming Home Decor Lotus Wax Warmer for Yankee Candles - Strawberry**Funistree**$37.41**3,455 rev10mo ago](https://www.amazon.com/dp/B0FCS8JG1M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Colonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn](https://m.media-amazon.com/images/I/31Tjf4c+2JL.jpg)**Colonial Candle Strawberry Moon Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$16.87**0.0★**▲ 360%**](https://www.amazon.com/dp/B0GVV94G1C) [![Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack](https://m.media-amazon.com/images/I/318nzjJXrjL.jpg)**Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack**Bath & Body Works**$40.15**4.5★**▲ 357%**](https://www.amazon.com/dp/B0GT75D9TW) [![GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)](https://m.media-amazon.com/images/I/41H+kkqW77L.jpg)**GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)**GroseMell**$24.97**5.0★**▲ 348%**](https://www.amazon.com/dp/B0GS5MYPW8) [![Bath & Body Works Strawberry Pound Cake Fine Fragrance Body Mist Gift Set 8 oz Pack Lot of 2 (Strawberry Pound Cake)](https://m.media-amazon.com/images/I/41g0TFDOiNL.jpg)**Bath & Body Works Strawberry Pound Cake Fine Fragrance Body Mist Gift Set 8 oz Pack Lot of 2 (Strawberry Pound Cake)**Bath & Body Works**$26.53**3.7★**▲ 120%**](https://www.amazon.com/dp/B0FTMWGXK6) [![Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA](https://m.media-amazon.com/images/I/413P--zxCZL.jpg)**Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA**sugar candle**$27.93**5.0★**▲ 113%**](https://www.amazon.com/dp/B0GGNHQXNQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

5K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**50%

*“Great fragrance”*

**Brightness/Shine/Glow**9%

*“Glitters”*

**Quality-Overall**7%

*“are some of the highest quality candles we can purchase”*

**Value For Money**4%

*“good price”*

**Advertised Vs Actual Product**4%

*“Exactly as described”*

**Gifting Purpose**4%

*“Cute gift”*

**Color**4%

*“the sparkling pink is brilliant”*

**Warmth**2%

*“it warms up pretty fast”*

**Size-Overall**1%

*“good size”*

**Alarm/Timer Accuracy**1%

*“Love that it has a self timer”*

### **What buyers complain about **

**Smell**50%

*“smells fake”*

**Value For Money**5%

*“its expensive so I bought one off of Amazon instead”*

**Durability**5%

*“Burnt out in less than 2 months”*

**Quality-Overall**4%

*“cheap”*

**Size-Overall**4%

*“they are cut to short”*

**Flammable**3%

*“It burns for a long time”*

**Adhesion/Stickiness**2%

*“the strawberry was glued on crooked”*

**Heating**1%

*“it kinda doesnt warm the candle the best”*

**Gifting Purpose**1%

*“But I paid for gift wrap”*

**Water Resistance**1%

*“Its water down”*

### **Top return reasons **

**Smell**40%

**Size-Overall**14%

**Advertised Vs Actual Product**12%

**Value For Money**8%

**Color**5%

**Defective Material/Parts**3%

**Quality-Overall**3%

**Functionality-Overall**3%

**Product Condition**3%

**Alarm/Timer Accuracy**1%