---
title: "steak shake protein powder — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/steak-shake-protein-powder"
last_updated: "2026-07-14T00:27:41.094Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 87% of clicks) — steak shake protein powder doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 87% of clicks) — steak shake protein powder doesn't clear our bar today."
  "og:title": "steak shake protein powder — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **steak shake protein powder**

**Skip it**

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 21Conversion 19Competition 11Returns 100Price range 95Avg price 90Brand share 14Review moat 72Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$39.99–$71.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$60.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****622.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$116K**

$116K/yr · 130K searches

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**94%**

**Open market**

**2%**

- Lineage Provisions55% - The Fittest Ever18% - Ancestral Supplements9% - HEART & SOIL7% - Equip5% - Paleo Pro4% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$23K30%$35K40%$46K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings](https://m.media-amazon.com/images/I/41r9MOoJGiL.jpg)**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**4.5★64 rev](https://www.amazon.com/dp/B0FLF7N44W) [2![Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings](https://m.media-amazon.com/images/I/41L1H+KvQ+L.jpg)**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**Lineage Provisions**$42.02**4.7★289 rev](https://www.amazon.com/dp/B0DWTHFGK6) [3![The Fittest Whole Feast Beef Protein Powder - Milk Chocolate - Grass Fed Nose to Tail Carnivore Blend Including Liver Colostrum and Whole Bone - BCAAs - 14g Collagen 21g Total Protein](https://m.media-amazon.com/images/I/41B3r4qv0WL.jpg)**The Fittest Whole Feast Beef Protein Powder - Milk Chocolate - Grass Fed Nose to Tail Carnivore Blend Including Liver Colostrum and Whole Bone - BCAAs - 14g Collagen 21g Total Protein**The Fittest Ever**$62.46**4.3★577 rev](https://www.amazon.com/dp/B09V5PYHV8) [4![HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs](https://m.media-amazon.com/images/I/412YYoeA36L.jpg)**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**4.7★40 rev](https://www.amazon.com/dp/B0FW28MR2F) [5![Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply](https://m.media-amazon.com/images/I/4148nkVgqZL.jpg)**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**4.4★222 rev](https://www.amazon.com/dp/B0D9CF86W1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs](https://m.media-amazon.com/images/I/412YYoeA36L.jpg)**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**40 rev9mo ago](https://www.amazon.com/dp/B0FW28MR2F) [![Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings](https://m.media-amazon.com/images/I/41r9MOoJGiL.jpg)**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**64 rev11mo ago](https://www.amazon.com/dp/B0FLF7N44W) [![Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings](https://m.media-amazon.com/images/I/41L1H+KvQ+L.jpg)**Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings**Lineage Provisions**$42.02**289 rev1y ago](https://www.amazon.com/dp/B0DWTHFGK6) [![Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply](https://m.media-amazon.com/images/I/4148nkVgqZL.jpg)**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**222 rev1y ago](https://www.amazon.com/dp/B0D9CF86W1) [![Ancestral Supplements Grass Fed Protein Powder Vanilla Beef Bone Broth Based with Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply](https://m.media-amazon.com/images/I/41NpXAND1bL.jpg)**Ancestral Supplements Grass Fed Protein Powder Vanilla Beef Bone Broth Based with Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$71.07**303 rev1y ago](https://www.amazon.com/dp/B0D9CCJP4Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings](https://m.media-amazon.com/images/I/41r9MOoJGiL.jpg)**Lineage Provisions 100% Grass Fed Collagen Powder UNFLAVORED Hydrolyzed Bovine Collagen Peptides with Trachea Scapula Eggshell Membrane Collagen Protein Powder with Vitamin C 30 Servings**Lineage Provisions**$60.49**4.5★**▲ 63%**](https://www.amazon.com/dp/B0FLF7N44W) [![HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs](https://m.media-amazon.com/images/I/412YYoeA36L.jpg)**HEART & SOIL 100% Grass Fed Protein Powder Single Ingredient: Whey Protein Concentrate - UNFLAVORED Cold-Processed to Preserve Nutrients 24g of Pure Grass Fed Whey Per Serving 2lbs**HEART & SOIL**$69.83**4.7★**▲ 37%**](https://www.amazon.com/dp/B0FW28MR2F) [![Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply](https://m.media-amazon.com/images/I/4148nkVgqZL.jpg)**Ancestral Supplements Grass Fed Protein Powder Chocolate Beef Bone Broth Based w/Beef Organs & Organic Mushrooms Gut Health Support High Protein Supplement 20g Protein Per Serving 30 Day Supply**Ancestral Supplements**$70.84**4.4★**— 2%**](https://www.amazon.com/dp/B0D9CF86W1) [![Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate](https://m.media-amazon.com/images/I/41MuzjdlXuL.jpg)**Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate**Transparent Labs**$59.57**4.7★**— 2%**](https://www.amazon.com/dp/B0CQ32D39X) [![Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)](https://m.media-amazon.com/images/I/41TPbWXFnML.jpg)**Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)**Equip**$64.02**4.4★**— 2%**](https://www.amazon.com/dp/B013MRPPL6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -8.7% search growth over the last 90 days.

5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 3.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**25%

*“Clean Taste”*

**Nutritional Content**21%

*“Excellent protein powder”*

**Quality-Overall**12%

*“Great quality,easy on the taste buds”*

**Flavor**7%

*“Strong flavor”*

**Solubility**4%

*“Mixes well”*

**Ingredients-Overall**4%

*“Clean ingredients”*

**Blend/Ratio**4%

*“Blends up great”*

**Texture/Consistency-Overall**1%

*“has a smooth consistency”*

**Sweetness**1%

*“a sweet tooth”*

**Value For Money**1%

*“is relatively affordable”*

### **What buyers complain about **

**Taste-Overall**21%

*“Chalky taste”*

**Solubility**7%

*“Impossible to dissolve”*

**Value For Money**7%

*“Too EXPENSIVE”*

**Flavor**5%

*“Weird flavor”*

**Artificial Sweeteners**5%

*“Stevia tastes awful”*

**Sweetness**5%

*“Too Sweet”*

**Nutritional Content**4%

*“this protein powder is disappointing”*

**Advertised Vs Actual Product**2%

*“Its not the same”*

**Bitter**2%

*“Too strong and bitter”*

**Ingredients-Overall**1%

*“Formula change not good”*

### **Top return reasons **

**Leak-Proof**67%

**Calcium**33%