---
title: "sports nutrition plant protein powders — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sports-nutrition-plant-protein-powders"
last_updated: "2026-07-13T20:30:08.969Z"
locale: en
meta:
  description: "sports nutrition plant protein powders clears our launch bar: a $12.3M/yr market growing +6.4% this quarter with returns at 0.0%."
  "og:description": "sports nutrition plant protein powders clears our launch bar: a $12.3M/yr market growing +6.4% this quarter with returns at 0.0%."
  "og:title": "sports nutrition plant protein powders — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

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# **sports nutrition plant protein powders**

**Launch it**

A $12.3M/yr market growing +6.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 33Conversion 90Competition 20Returns 100Price range 95Avg price 95Brand share 0Review moat 20Quality gap 67

**Market size**

**Incredible****$12.3M**

$12.3M/yr · 3.7M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.97**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.84–$46.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****13,456.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▼falling

**Sellers**

**592**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Orgain67% - Truvani33% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1.2M20%$2.5M30%$3.7M40%$4.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41YPR-HA3mL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)**Orgain**$27.22**4.5★61,842 rev](https://www.amazon.com/dp/B00J074W7Q) [2![Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41c46hnFezL.jpg)**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★1,367 rev](https://www.amazon.com/dp/B0DDQHLWFN) [3![Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41OXNFK0zjL.jpg)**Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$27.69**4.5★64,742 rev](https://www.amazon.com/dp/B00J074W94) [4![Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41MYfqDERlL.jpg)**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★750 rev](https://www.amazon.com/dp/B0DDQHJ2NG) [5![Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb](https://m.media-amazon.com/images/I/41uUNFyV3eL.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb**Orgain**$28.74**4.6★36,451 rev](https://www.amazon.com/dp/B07PXNNFGT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41c46hnFezL.jpg)**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**1,367 rev1y ago](https://www.amazon.com/dp/B0DDQHLWFN) [![Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41MYfqDERlL.jpg)**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**750 rev1y ago](https://www.amazon.com/dp/B0DDQHJ2NG) [![Truvani Vegan Pea Protein Powder | Sample Pack | 20g Organic Plant Based Protein | 8 Single Serving Packets | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/51TUnrxj1zL.jpg)**Truvani Vegan Pea Protein Powder | Sample Pack | 20g Organic Plant Based Protein | 8 Single Serving Packets | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$28.95**567 rev3y ago](https://www.amazon.com/dp/B0C6793K5M) [![Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41UsuC8bhbL.jpg)**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**239 rev3y ago](https://www.amazon.com/dp/B0BFBVKKBY) [![Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41wsMTp-7+L.jpg)**Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$29.66**3,572 rev4y ago](https://www.amazon.com/dp/B09SJ4WJNV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Truvani Dairy Free Protein Powder | Chocolate Peanut Butter | 20g Organic Plant Based Pea Protein | 20 Servings | Vegan Keto Gluten Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41ME-1AmXQL.jpg)**Truvani Dairy Free Protein Powder | Chocolate Peanut Butter | 20g Organic Plant Based Pea Protein | 20 Servings | Vegan Keto Gluten Free | Low Carb | No Added Sugar**Truvani**$44.50**4.4★**▲ 61%**](https://www.amazon.com/dp/B08KD2VYYX) [![Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41UsuC8bhbL.jpg)**Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$46.28**4.4★**▲ 47%**](https://www.amazon.com/dp/B0BFBVKKBY) [![Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar](https://m.media-amazon.com/images/I/41MYfqDERlL.jpg)**Truvani Organic Vegan Protein Powder | Chocolate | 20g Plant Based Pea Protein | 18 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.77**4.3★**▲ 36%**](https://www.amazon.com/dp/B0DDQHJ2NG) [![Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41i0NAA0KRL.jpg)**Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)**Orgain**$18.84**4.5★**▲ 11%**](https://www.amazon.com/dp/B01BGQ1HMQ) [![Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)](https://m.media-amazon.com/images/I/41m-U7oPM7L.jpg)**Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)**Orgain**$29.01**4.6★**— 5%**](https://www.amazon.com/dp/B07PVKBGV3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +6.4% search growth over the last 90 days.

200K150KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Amazing taste”*

**Nutritional Content**19%

*“Excellent protein powder”*

**Flavor**8%

*“Delicious flavor”*

**Quality-Overall**6%

*“Great variety”*

**Vegan/Organic**5%

*“Vegan protein amazing”*

**Ingredients-Overall**4%

*“Clean ingredients”*

**Solubility**3%

*“Mixes well with water”*

**Blend/Ratio**3%

*“Very blendable”*

**Value For Money**3%

*“Great value”*

**Sweetness**2%

*“This offers a perfect balance of sweetness”*

### **What buyers complain about **

**Taste-Overall**29%

*“Gross taste”*

**Flavor**7%

*“Neutral flavor”*

**Nutritional Content**6%

*“doesnt even have lots of protein”*

**Texture/Consistency-Overall**5%

*“Chalky Texture”*

**Value For Money**5%

*“Not worth it”*

**Sweetness**5%

*“If excessive sweetness is an issue for you”*

**Artificial Sweeteners**3%

*“Too much Stevia funky taste”*

**Ingredients-Overall**2%

*“Too much sodium 390mg”*

**Solubility**1%

*“Doesnt dissolve well”*

**Allergies**1%

*“a bad reaction”*

### **Top return reasons **

**Product Condition**100%