--- title: "sports nutrition endurance & energy supplements — Niche Verdict: Skip it (22/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/sports-nutrition-endurance-energy-supplements" last_updated: "2026-07-09T21:54:50.632Z" locale: en meta: description: "soft demand (-38.2%) — sports nutrition endurance & energy supplements doesn't clear our bar today." "og:description": "soft demand (-38.2%) — sports nutrition endurance & energy supplements doesn't clear our bar today." "og:title": "sports nutrition endurance & energy supplements — Niche Verdict: Skip it (22/100) | Amazon United States - Flapen" --- Back to Flapen home # **sports nutrition endurance & energy supplements** **Skip it****22/100 ** soft demand (-38.2%) — sports nutrition endurance & energy supplements doesn't clear our bar today. **Market/yr** **$30K** **Growth (1y)** **-38.2%** **Products** **14** **Brands** **9** was 22 a year ago **Sellers** **38** **Price range** **$14.78–$34.94** **Returns** **0.0%** **Rating** **4.3★** **Skip it** Scored 22/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **0** ×0.30 Competition **26** ×0.20 Quality gap **63** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 14 weeks — -38.2% year over year. 2K788.5Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26 ## **Competition** - Nectar69% - Curly's8% - Sports Research6% - C43% - The Genius Brand3% - Ascent3% - Other (3 brands)7% The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 38 sellers compete here. **Brands** **9 **▼falling was 22 a year ago **Sellers** **38** **Top 5 brand share** **90%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)](https://m.media-amazon.com/images/I/51nzTzrYaAL.jpg) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)**](https://www.amazon.com/dp/B0BN2QKQGS) Nectar$29.744.2★62044%▼falling 2 ![Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs](https://m.media-amazon.com/images/I/41rWgHVQClL.jpg) [**Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs**](https://www.amazon.com/dp/B0BB8MWS5Q) Curly's$33.374.5★4528%▼falling 3 ![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)](https://m.media-amazon.com/images/I/51J8hfBDuVL.jpg) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)**](https://www.amazon.com/dp/B0BQ7PVC9J) Nectar$31.714.0★278%▲rising 4 ![Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels](https://m.media-amazon.com/images/I/41mwPvODcRL.jpg) [**Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels**](https://www.amazon.com/dp/B07MQWJYJ3) Sports Research$21.884.5★3,5506%▼falling 5 ![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)](https://m.media-amazon.com/images/I/51IKgOEnDWL.jpg) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)**](https://www.amazon.com/dp/B0BQ7P5J43) Nectar$31.744.1★226%▲rising 6 ![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Watermelon 30 Packets)](https://m.media-amazon.com/images/I/518Jl3MBdPL.jpg) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Watermelon 30 Packets)**](https://www.amazon.com/dp/B0BQ7RRBPT) Nectar$31.704.4★345%▲rising 7 ![Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)](https://m.media-amazon.com/images/I/51z4LIeLsXL.jpg) [**Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)**](https://www.amazon.com/dp/B09BD8GZ8L) Nectar$27.994.3★12,6063%—flat 8 ![C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings](https://m.media-amazon.com/images/I/41Tii0IFXTL.jpg) [**C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings**](https://www.amazon.com/dp/B0F3RSJM15) C4$19.744.2★1243%▲rising 9 ![Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster](https://m.media-amazon.com/images/I/41GMRARiz3L.jpg) [**Genius Caffeine - Sustained-Release Microencapsulated Caffeine Pills for Smooth Long-Lasting Energy & Focus - No Jitters or Crash - 100mg per Capsule - 100 Servings - Natural Performance Booster**](https://www.amazon.com/dp/B01IRFX4NY) The Genius Brand$15.084.3★7,5533%▼falling 10 ![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Lemon 30 Powder Packets)](https://m.media-amazon.com/images/I/51cHmu7sDkL.jpg) [**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Lemon 30 Powder Packets)**](https://www.amazon.com/dp/B0BQ7Q4V1Q) Nectar$31.694.5★293%▲rising 11 ![Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings](https://m.media-amazon.com/images/I/41C4FAzXKnL.jpg) [**Ascent Clean Hydration + Energy Electrolytes Powder - 100mg Caffeine 400mg Electrolytes No Artificial Ingredients Orange Mango 40 Servings**](https://www.amazon.com/dp/B0CX9K287Q) Ascent$18.274.2★1863%▲rising 12 ![Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement](https://m.media-amazon.com/images/I/41CANMMJkVL.jpg) [**Nutricost Guarana Extract Powder 100 Grams Per Bottle - Natural Brazilian Herbal Caffeine Energizer Supplement**](https://www.amazon.com/dp/B081THJL6F) Nutricost$14.784.4★6,0882%▲rising 13 ![Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO](https://m.media-amazon.com/images/I/41DYm3ONLVL.jpg) [**Micro Ingredients Organic Guarana Powder 1 000mg Per Serv 8 Ounces | 220mg Natural Caffeine Energizer Brazilian Herbal Extract Raw Bulk Superfood Coffee Substitute Vegan Friendly & Non-GMO**](https://www.amazon.com/dp/B0C35H2G42) Micro Ingredients$21.994.4★3582%▼falling 14 ![NZE Caffeine Nootropic Pouches (Variety Pack) - Energy Pouches with 50mg Caffeine Alpha GPC L-Tyrosine & L-Theanine with No Sugar or Artificial Sweeteners - 15 Pouches Per Can - 5 Pack](https://m.media-amazon.com/images/I/41eLlRmSZiL.jpg) [**NZE Caffeine Nootropic Pouches (Variety Pack) - Energy Pouches with 50mg Caffeine Alpha GPC L-Tyrosine & L-Theanine with No Sugar or Artificial Sweeteners - 15 Pouches Per Can - 5 Pack**](https://www.amazon.com/dp/B0F92516LC) NZE$34.943.8★7062%▼falling ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)](https://m.media-amazon.com/images/I/51nzTzrYaAL.jpg)**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Variety 30 Powder Packets)** Nectar**$29.74**4.2★620 reviews](https://www.amazon.com/dp/B0BN2QKQGS) [![Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs](https://m.media-amazon.com/images/I/41rWgHVQClL.jpg)**Curlys Clean Energy Caffeine & Electrolyte Sticks - Energize Your Favorite Drink - Keto Paleo & Whole 30 Friendly - All Natural - No Sugar No Calories Non-GMO - 30 Flavorless Liquid Stick Packs** Curly's**$33.37**4.5★452 reviews](https://www.amazon.com/dp/B0BB8MWS5Q) [![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)](https://m.media-amazon.com/images/I/51J8hfBDuVL.jpg)**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Berry 30 Powder Packets)** Nectar**$31.71**4.0★27 reviews](https://www.amazon.com/dp/B0BQ7PVC9J) [![Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels](https://m.media-amazon.com/images/I/41mwPvODcRL.jpg)**Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels** Sports Research**$21.88**4.5★3,550 reviews](https://www.amazon.com/dp/B07MQWJYJ3) [![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)](https://m.media-amazon.com/images/I/51IKgOEnDWL.jpg)**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Drink Mix (Orange 30 Powder Packets)** Nectar**$31.74**4.1★22 reviews](https://www.amazon.com/dp/B0BQ7P5J43) [![Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Watermelon 30 Packets)](https://m.media-amazon.com/images/I/518Jl3MBdPL.jpg)**Nectar Energy Booster - Organic Caffeine B12 & Electrolytes - Sugar Free & Zero Calorie Healthy Coffee Energy Drink & Soda Alternative Hydration & Energy Supplement (Watermelon 30 Packets)** Nectar**$31.70**4.4★34 reviews](https://www.amazon.com/dp/B0BQ7RRBPT) [![Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)](https://m.media-amazon.com/images/I/51z4LIeLsXL.jpg)**Nectar Hydration Packets - Electrolytes Powder Packets - Sugar Free & 0 Calorie - Organic Fruit Liquid Daily IV Electrolytes Powder for Dehydration Relief and Rehydration (Variety 30 Pack)** Nectar**$27.99**4.3★12,606 reviews](https://www.amazon.com/dp/B09BD8GZ8L) [![C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings](https://m.media-amazon.com/images/I/41Tii0IFXTL.jpg)**C4 Sport Pre Workout Powder - Jolly Rancher Green Apple - NSF Certified for Sport - 200mg Caffeine + Creatine + Beta-Alanine - Electrolytes and Energy Supplement - 20 Servings** C4**$19.74**4.2★124 reviews](https://www.amazon.com/dp/B0F3RSJM15) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Flavor**17% *“Subtle flavor”* **Taste-Overall**16% *“Doesnt leave a nasty after taste”* **Energy Level**10% *“Lots of energy”* **Moist/Dry**6% *“Easy Hydration”* **Quality-Overall**5% *“Amazing quality”* **Value For Money**4% *“Very affordable”* **Solubility**3% *“Mixes easily”* **Caffeine Content**2% *“Great alternative to caffeine”* **Ingredients-Overall**2% *“Clean ingredients”* **Ease Of Use**2% *“Easy to use”* ### **What buyers complain about ** **Taste-Overall**21% *“Bland taste”* **Flavor**13% *“Lack of flavor”* **Solubility**9% *“DOES NOT MIX WELL”* **Value For Money**4% *“Waste of money”* **Sweetness**3% *“not real sweet like many brands”* **Bitter**3% *“Its bitter”* **Salt Content**2% *“Too salty for me”* **Energy Level**2% *“I did not see any energy boost”* **Quality-Overall**2% *“Bad quality”* **Artificial Sweeteners**2% *“artificial sweeteners or other garbage”* #### **Top return reasons**- Functionality-Overall17% - Advertised Vs Actual Product13% - Energy Level10% - Leak-Proof7% - Blood Sugar Level7% - Value For Money7% - Heart Health7% - Ingredients-Overall7% - Taste-Overall7% - Maintenance And Repair7%