---
title: "sponges — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sponges"
last_updated: "2026-07-14T06:38:21.100Z"
locale: en
meta:
  description: "sponges shows a $16.6M/yr market, but prices mostly outside the sweet spot ($3.12–$16.41) keeps it on the watch list."
  "og:description": "sponges shows a $16.6M/yr market, but prices mostly outside the sweet spot ($3.12–$16.41) keeps it on the watch list."
  "og:title": "sponges — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sponges**

**Worth a look**

Shows a $16.6M/yr market, but prices mostly outside the sweet spot ($3.12–$16.41) keeps it on the watch list.

Market size 100Growth 22Conversion 98Competition 47Returns 99Price range 11Avg price 24Brand share 27Review moat 19Quality gap 32

**Market size**

**Incredible****$16.6M**

$16.6M/yr · 11.1M searches

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.63**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,764.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$3.12–$16.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**146**

**Top-5 brand share**

**89%**

**Open market**

**9%**

- Scotch-Brite42% - Amazon Basics24% - AIDEA9% - Scrub Daddy7% - HOMEXCEL6% - MR. SCRUB3% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$828K10%$1.7M15%$2.5M20%$3.3M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary](https://m.media-amazon.com/images/I/41LXVZE5GXL.jpg)**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**4.5★10,650 rev](https://www.amazon.com/dp/B08RFC3VH7) [2![Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans](https://m.media-amazon.com/images/I/41EGsHs5AjL.jpg)**Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans**Scotch-Brite**$5.46**4.8★65,804 rev](https://www.amazon.com/dp/B0043P0IAK) [3![Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong](https://m.media-amazon.com/images/I/51sWpnjgzHL.jpg)**Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong**Scotch-Brite**$5.37**4.8★28,144 rev](https://www.amazon.com/dp/B004IR3044) [4![AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs](https://m.media-amazon.com/images/I/51dJTRxy3-L.jpg)**AIDEA Non Scratch Scrub Sponge 24Count Sponges for Dishes Sponges Kitchen Cleaning Sponge Cleans Fast Without Scratching Stands Up to Stuck-on Grime Cleaning Power for Everyday Jobs**AIDEA**$9.85**4.4★24,890 rev](https://www.amazon.com/dp/B086YYM4SZ) [5![Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack](https://m.media-amazon.com/images/I/41-Bq94X-HL.jpg)**Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack**Amazon Basics**$3.56**4.5★9,765 rev](https://www.amazon.com/dp/B08RFCCBR1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom](https://m.media-amazon.com/images/I/51ytN3zP2wL.jpg)**HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom**HOMEXCEL**$7.36**1,477 rev8mo ago](https://www.amazon.com/dp/B0FL6XDRB3) [![HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom](https://m.media-amazon.com/images/I/516q-97vrpL.jpg)**HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom**HOMEXCEL**$8.99**4,779 rev8mo ago](https://www.amazon.com/dp/B0FL784211) [![AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household](https://m.media-amazon.com/images/I/51AoGZeMs-L.jpg)**AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household**AIDEA**$5.05**24,890 rev11mo ago](https://www.amazon.com/dp/B0FLDCDQV9) [![Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)](https://m.media-amazon.com/images/I/41Upf8lJ6ML.jpg)**Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)**Scrub Daddy**$13.99**33,004 rev2y ago](https://www.amazon.com/dp/B0CJ1B6D6S) [![Scrub Daddy Colors Kitchen Sponges - Scratch-Free Dishwashing Sponges & Sponge for Kitchen Sink Bathroom & Household Cleaning - BPA-Free Polymer Foam (3 Count)](https://m.media-amazon.com/images/I/41bLtvT2kVL.jpg)**Scrub Daddy Colors Kitchen Sponges - Scratch-Free Dishwashing Sponges & Sponge for Kitchen Sink Bathroom & Household Cleaning - BPA-Free Polymer Foam (3 Count)**Scrub Daddy**$13.98**10,743 rev2y ago](https://www.amazon.com/dp/B0CJ1NHWGX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom](https://m.media-amazon.com/images/I/516q-97vrpL.jpg)**HOMEXCEL Sponges Kitchen 24pcs Non-Scratch for Dishes Blue Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom**HOMEXCEL**$8.99**4.4★**▲ 200%**](https://www.amazon.com/dp/B0FL784211) [![HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom](https://m.media-amazon.com/images/I/51ytN3zP2wL.jpg)**HOMEXCEL Sponges Kitchen 24pcs Heavy Duty for Dishes Yellow Scrub Cleaning Sponge for Non-Coated Cookware Dishes Pots Pans Dual Sided Dish Sponge for Kitchen Household Bathroom**HOMEXCEL**$7.36**4.3★**▲ 170%**](https://www.amazon.com/dp/B0FL6XDRB3) [![AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household](https://m.media-amazon.com/images/I/51AoGZeMs-L.jpg)**AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household**AIDEA**$5.05**4.4★**▲ 119%**](https://www.amazon.com/dp/B0FLDCDQV9) [![Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong](https://m.media-amazon.com/images/I/51sWpnjgzHL.jpg)**Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong**Scotch-Brite**$5.37**4.8★**▲ 53%**](https://www.amazon.com/dp/B004IR3044) [![Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary](https://m.media-amazon.com/images/I/41LXVZE5GXL.jpg)**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**4.5★**▲ 45%**](https://www.amazon.com/dp/B08RFC3VH7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

250K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**17%

*“Great for Cleaning”*

**Value For Money**16%

*“fair price”*

**Quality-Overall**14%

*“Quality, long lasting product”*

**Durability**10%

*“It is durable within the time frame”*

**Advertised Vs Actual Product**6%

*“As described”*

**Ease Of Use**3%

*“Easy to replace”*

**Efficiency**3%

*“it gets the job done”*

**Scratch Resistance**3%

*“Non scratch”*

**Smell**2%

*“No more nasty smell”*

**Size-Overall**2%

*“they fit comfortably”*

### **What buyers complain about **

**Thickness**14%

*“Too thick”*

**Quality-Overall**11%

*“Lower quality”*

**Durability**10%

*“Doesn't last”*

**Smell**8%

*“They stink”*

**Size-Overall**7%

*“they get bigger”*

**Ease Of Cleaning**7%

*“not good for cleaning”*

**Value For Money**4%

*“Too expensive”*

**Advertised Vs Actual Product**4%

*“Misleading image”*

**Moist/Dry**2%

*“Sponges came wet”*

**Hard Feel**2%

*“Not soft”*

### **Top return reasons **

**Size-Overall**17%

**Value For Money**14%

**Advertised Vs Actual Product**13%

**Thin**8%

**Quality-Overall**7%

**Material Quality**5%

**Wet Cleaning**4%

**Smell**4%

**Thickness**3%

**Hard Feel**3%