---
title: "soy protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/soy-protein-powder"
last_updated: "2026-07-14T04:34:45.467Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 74% of clicks) — soy protein powder doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 74% of clicks) — soy protein powder doesn't clear our bar today."
  "og:title": "soy protein powder — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **soy protein powder**

**Skip it**

A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 29Conversion 63Competition 22Returns 100Price range 95Avg price 95Brand share 29Review moat 24Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.85**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.04–$42.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$101K**

$101K/yr · 66K searches

**Review moat**

**Bad****5,083.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**567**

**Top-5 brand share**

**88%**

**Open market**

**7%**

- NOW Foods29% - Nutricost21% - BulkSupplements20% - PURE ORIGINAL INGREDIENTS10% - Minimalist7% - Earthborn Elements5% - Open — no brand owns it (5 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NOW Foods Sports Nutrition Soy Protein Isolate 20 g 0 Carbs Unflavored Powder 2-Pound](https://m.media-amazon.com/images/I/41ZSue0ydGL.jpg)**NOW Foods Sports Nutrition Soy Protein Isolate 20 g 0 Carbs Unflavored Powder 2-Pound**NOW Foods**$25.44**4.3★1,202 rev](https://www.amazon.com/dp/B0013OSS4M) [2![BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/418da2wqsNL.jpg)**BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$25.97**4.1★1,270 rev](https://www.amazon.com/dp/B01K2UDXBK) [3![Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free](https://m.media-amazon.com/images/I/41z4KtnKDRL.jpg)**Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free**Nutricost**$24.75**4.4★96 rev](https://www.amazon.com/dp/B0DJWST3ZN) [4![PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives](https://m.media-amazon.com/images/I/41S5hFVzGDL.jpg)**PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives**PURE ORIGINAL INGREDIENTS**$37.24**4.3★155 rev](https://www.amazon.com/dp/B092PF3PY3) [5![Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)](https://m.media-amazon.com/images/I/31VjkzyfoOL.jpg)**Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)**Minimalist**$27.86**4.3★60 rev](https://www.amazon.com/dp/B0FV1212W2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)](https://m.media-amazon.com/images/I/31VjkzyfoOL.jpg)**Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)**Minimalist**$27.86**60 rev9mo ago](https://www.amazon.com/dp/B0FV1212W2) [![Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (1.6 Pound Soy Protein Isolate)](https://m.media-amazon.com/images/I/31j94NIX-RL.jpg)**Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (1.6 Pound Soy Protein Isolate)**Minimalist**$16.77**60 rev9mo ago](https://www.amazon.com/dp/B0FTZYN8W4) [![Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free](https://m.media-amazon.com/images/I/41z4KtnKDRL.jpg)**Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free**Nutricost**$24.75**96 rev1y ago](https://www.amazon.com/dp/B0DJWST3ZN) [![Nutricost Soy Protein Isolate Powder 1 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free](https://m.media-amazon.com/images/I/41S-7hV30bL.jpg)**Nutricost Soy Protein Isolate Powder 1 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free**Nutricost**$19.58**83 rev1y ago](https://www.amazon.com/dp/B0DJWSY2D3) [![PURE ORIGINAL INGREDIENTS Soy Protein Isolate Always Pure No Fillers or Additives (1 Pound)](https://m.media-amazon.com/images/I/31-CBc15X-L.jpg)**PURE ORIGINAL INGREDIENTS Soy Protein Isolate Always Pure No Fillers or Additives (1 Pound)**PURE ORIGINAL INGREDIENTS**$15.04**155 rev3y ago](https://www.amazon.com/dp/B0CB952FYM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)](https://m.media-amazon.com/images/I/31VjkzyfoOL.jpg)**Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)**Minimalist**$27.86**4.3★**▲ 54%**](https://www.amazon.com/dp/B0FV1212W2) [![PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives](https://m.media-amazon.com/images/I/41S5hFVzGDL.jpg)**PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives**PURE ORIGINAL INGREDIENTS**$37.24**4.3★**▲ 40%**](https://www.amazon.com/dp/B092PF3PY3) [![Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free](https://m.media-amazon.com/images/I/41z4KtnKDRL.jpg)**Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free**Nutricost**$24.75**4.4★**▲ 36%**](https://www.amazon.com/dp/B0DJWST3ZN) [![Organic Plant Based Protein Powder | Vegan Organic Protein Powder Vanilla Flavored with BCAA Amino Acids & Hemp Seed Pea Blend | Non-GMO Soy Dairy Filler & Gluten Free (Vanilla 32 Servings)](https://m.media-amazon.com/images/I/41KXR2+isWL.jpg)**Organic Plant Based Protein Powder | Vegan Organic Protein Powder Vanilla Flavored with BCAA Amino Acids & Hemp Seed Pea Blend | Non-GMO Soy Dairy Filler & Gluten Free (Vanilla 32 Servings)**Sunwarrior**$42.72**4.5★**▲ 11%**](https://www.amazon.com/dp/B08XLQV3XQ) [![BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/418da2wqsNL.jpg)**BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$25.97**4.1★**— 1%**](https://www.amazon.com/dp/B01K2UDXBK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**20%

*“It makes a delicious smoothie”*

**Nutritional Content**19%

*“Great protein powder”*

**Quality-Overall**7%

*“Reliable product”*

**Flavor**7%

*“The vanilla flavor is smooth”*

**Vegan/Organic**7%

*“Great vegan protein”*

**Solubility**4%

*“It mixes well in my shaker bottle”*

**Blend/Ratio**4%

*“mixes well”*

**Value For Money**3%

*“Best price”*

**Sweetness**2%

*“Not too sweet when using half water half milk which is what I wanted”*

**Ease Of Use**1%

*“Simple to use”*

### **What buyers complain about **

**Taste-Overall**27%

*“Weird taste”*

**Nutritional Content**7%

*“doesnt even have lots of protein”*

**Texture/Consistency-Overall**6%

*“very gritty texture”*

**Flavor**6%

*“Flavor is most unpleasant”*

**Sweetness**5%

*“TOO SWEET”*

**Value For Money**4%

*“its expensive”*

**Artificial Sweeteners**3%

*“Artificial sweetner”*

**Solubility**2%

*“It does not mix well at all”*

**Ease Of Use**2%

*“Impossible to open”*

**Smell**1%

*“There is also a very very strong chemical smell”*

### **Top return reasons **

**Nutritional Content**33%

**Taste-Overall**33%

**Smell**11%

**Quality-Overall**11%

**Advertised Vs Actual Product**6%

**Texture/Consistency-Overall**6%