--- title: "sos hydration — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/sos-hydration" last_updated: "2026-07-10T03:44:33.654Z" locale: en meta: description: "a small market ($27K/yr) — sos hydration doesn't clear our bar today." "og:description": "a small market ($27K/yr) — sos hydration doesn't clear our bar today." "og:title": "sos hydration — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" --- Back to Flapen home # **sos hydration** **Skip it****35/100 ** a small market ($27K/yr) — sos hydration doesn't clear our bar today. **Market/yr** **$27K** **Growth (1y)** **+21.2%** **Products** **16** **Brands** **3** was 5 a year ago **Sellers** **76** **Price range** **$10.29–$39.45** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 35/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **41** ×0.30 Competition **44** ×0.20 Quality gap **33** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +21.2% year over year. 535267.5Prime Day '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.0× ## **Competition** - sos65% - SOS23% - Sos12% - Other0% The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 76 sellers compete here. **Brands** **3 **▼falling was 5 a year ago **Sellers** **76** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Rainbow Sherbet)](https://m.media-amazon.com/images/I/51g3a6fHZhL.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Rainbow Sherbet)**](https://www.amazon.com/dp/B0C5N9ZZ5Z) sos$13.724.2★2716%▲rising 2 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Lemon)](https://m.media-amazon.com/images/I/51RAuxFHi7L.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Lemon)**](https://www.amazon.com/dp/B0BXSKRRJB) sos$13.774.7★3415%▲rising 3 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Watermelon)](https://m.media-amazon.com/images/I/51FpUnL1K3L.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Watermelon)**](https://www.amazon.com/dp/B0C5N6B1M3) Sos$12.084.2★5112%▼falling 4 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (20 Servings Variety](https://m.media-amazon.com/images/I/41ETEAgP9KL.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (20 Servings Variety**](https://www.amazon.com/dp/B0FDGCZR6F) SOS$29.665.0★810%▲rising 5 ![SOS Hydration Electrolyte Powder Drink Mix Watermelon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/516H8kt1OhL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix Watermelon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration**](https://www.amazon.com/dp/B0BVZLQ49K) sos$39.363.8★188%▲rising 6 ![SOS Hydration Electrolyte Powder Drink Mix Lemon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/51EVDM0k6GL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix Lemon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration**](https://www.amazon.com/dp/B0BVZJMS8Y) sos$39.174.6★197%—flat 7 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mixed Berry)](https://m.media-amazon.com/images/I/414l65eG68L.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mixed Berry)**](https://www.amazon.com/dp/B0BXSJ2SL7) sos$13.774.6★506%▼falling 8 ![SOS Hydration Electrolyte Powder Drink Mix Rainbow Sherbet 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/41+2ujt32LL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix Rainbow Sherbet 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration**](https://www.amazon.com/dp/B0BY2PMZKB) sos$38.914.6★175%▼falling 9 ![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mango)](https://m.media-amazon.com/images/I/41Zyhm2GnVL.jpg) [**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mango)**](https://www.amazon.com/dp/B0BXSHGQD7) sos$13.724.6★265%▼falling 10 ![SOS Hydration Electrolyte Powder Packets Low-Calorie Low Sugar Rapid Rehydration Made in USA Keto & Vegan Friendly 5-Flavor Variety Pack 20 Sticks](https://m.media-amazon.com/images/I/510kBerdhML.jpg) [**SOS Hydration Electrolyte Powder Packets Low-Calorie Low Sugar Rapid Rehydration Made in USA Keto & Vegan Friendly 5-Flavor Variety Pack 20 Sticks**](https://www.amazon.com/dp/B0CRVWHGY5) SOS$27.984.8★94%▼falling 11 ![SOS Hydration Electrolyte Powder Drink Mix Mixed Berry 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/51QYTW+Qm-L.jpg) [**SOS Hydration Electrolyte Powder Drink Mix Mixed Berry 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration**](https://www.amazon.com/dp/B0BWF7WGY2) sos$39.454.6★204%▼falling 12 ![SOS Hydration Electrolyte Powder 5 Stick Packs Low-Calorie Rapid Rehydration Made in USA Keto (Starter Pack Variety)](https://m.media-amazon.com/images/I/51+Bp38MARL.jpg) [**SOS Hydration Electrolyte Powder 5 Stick Packs Low-Calorie Rapid Rehydration Made in USA Keto (Starter Pack Variety)**](https://www.amazon.com/dp/B0F14STSL4) SOS$10.294.1★72%▼falling 13 ![SOS Hydration Electrolyte Powder Drink Mix Coconut 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/511LCI6MloL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix Coconut 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration**](https://www.amazon.com/dp/B0FBGXYPN9) SOS$37.965.0★32%▲rising 14 ![SOS Hydration Electrolyte Powder Drink Mix | Low Sugar | Rapid Rehydration | Keto Friendly | Rainbow Sherbet](https://m.media-amazon.com/images/I/41c66pXB9FL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix | Low Sugar | Rapid Rehydration | Keto Friendly | Rainbow Sherbet**](https://www.amazon.com/dp/B0CRVWMKLF) SOS$33.835.0★12%▼falling 15 ![SOS Hydration Electrolyte Powder Drink Mix | Low Sugar | Rapid Rehydration | Keto Friendly | Lemon](https://m.media-amazon.com/images/I/41b7Acu5KxL.jpg) [**SOS Hydration Electrolyte Powder Drink Mix | Low Sugar | Rapid Rehydration | Keto Friendly | Lemon**](https://www.amazon.com/dp/B0CRVWHQL8) SOS$33.994.7★342%▼falling **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Rainbow Sherbet)](https://m.media-amazon.com/images/I/51g3a6fHZhL.jpg)**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Rainbow Sherbet)** sos**$13.72**4.2★27 reviews](https://www.amazon.com/dp/B0C5N9ZZ5Z) [![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Lemon)](https://m.media-amazon.com/images/I/51RAuxFHi7L.jpg)**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Lemon)** sos**$13.77**4.7★34 reviews](https://www.amazon.com/dp/B0BXSKRRJB) [![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Watermelon)](https://m.media-amazon.com/images/I/51FpUnL1K3L.jpg)**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Watermelon)** Sos**$12.08**4.2★51 reviews](https://www.amazon.com/dp/B0C5N6B1M3) [![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (20 Servings Variety](https://m.media-amazon.com/images/I/41ETEAgP9KL.jpg)**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (20 Servings Variety** SOS**$29.66**5.0★8 reviews](https://www.amazon.com/dp/B0FDGCZR6F) [![SOS Hydration Electrolyte Powder Drink Mix Watermelon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/516H8kt1OhL.jpg)**SOS Hydration Electrolyte Powder Drink Mix Watermelon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration** sos**$39.36**3.8★18 reviews](https://www.amazon.com/dp/B0BVZLQ49K) [![SOS Hydration Electrolyte Powder Drink Mix Lemon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/51EVDM0k6GL.jpg)**SOS Hydration Electrolyte Powder Drink Mix Lemon 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration** sos**$39.17**4.6★19 reviews](https://www.amazon.com/dp/B0BVZJMS8Y) [![SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mixed Berry)](https://m.media-amazon.com/images/I/414l65eG68L.jpg)**SOS Hydration Electrolyte Powder Sticks | Low Sugar Rapid Hydration | Keto Friendly (8 Servings Mixed Berry)** sos**$13.77**4.6★50 reviews](https://www.amazon.com/dp/B0BXSJ2SL7) [![SOS Hydration Electrolyte Powder Drink Mix Rainbow Sherbet 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration](https://m.media-amazon.com/images/I/41+2ujt32LL.jpg)**SOS Hydration Electrolyte Powder Drink Mix Rainbow Sherbet 31 Servings | Low Sugar Electrolytes 15 Cal | Keto Hydration Powder for Rapid Rehydration** sos**$38.91**4.6★17 reviews](https://www.amazon.com/dp/B0BY2PMZKB) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**33% *“tastes good too”* **Flavor**27% *“Great flavor”* **Quality-Overall**20% *“Great product”* **Moist/Dry**7% *“SOS Hydration Electrolyte Powder Drink Mix has definitely helped with my dehydration problem”* **Freshness**7% *“Very refreshing”* ### **What buyers complain about ** **Flavor**50% *“just not quite there with flavor”* **Value For Money**17% *“they are a bit pricey”*