---
title: "sodium — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sodium"
last_updated: "2026-07-10T04:31:45.172Z"
locale: en
meta:
  description: "a small market ($58K/yr) — sodium doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — sodium doesn't clear our bar today."
  "og:title": "sodium — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sodium**

**Skip it****40/100 **

a small market ($58K/yr) — sodium doesn't clear our bar today.

**Market/yr**

**$58K**

**Growth (1y)**

**+90.6%**

**Products**

**13**

**Brands**

**11**

was 13 a year ago

**Sellers**

**15**

**Price range**

**$7.04–$38.65**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**62**

 ×0.30

Competition

**34**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +90.6% year over year.

9K4KSpike '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep · busiest ÷ quietest = 3.9×

## **Competition**

- Vitamatic34% - Vitassium17% - Nutricost12% - SmarterVitamins9% - Generic7% - Venture Pal5% - Other (5 brands)17%

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 15 sellers compete here.

**Brands**

**11 **▼falling

was 13 a year ago

**Sellers**

**15**

**Top 5 brand share**

**78%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free](https://m.media-amazon.com/images/I/41nGKquClAL.jpg) [**Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free**](https://www.amazon.com/dp/B0CMWS34D3)

Vitamatic$12.654.7★1,35334%▲rising

2
![Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)](https://m.media-amazon.com/images/I/41QiIOnJxqL.jpg) [**Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)**](https://www.amazon.com/dp/B0D2Y7LKKD)

Vitassium$29.344.7★62011%▼falling

3
![Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings](https://m.media-amazon.com/images/I/411-7+MdhRL.jpg) [**Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings**](https://www.amazon.com/dp/B0D92PL2DY)

SmarterVitamins$34.244.6★269%▲rising

4
![Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil](https://m.media-amazon.com/images/I/41MPKbWKzxL.jpg) [**Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil**](https://www.amazon.com/dp/B0DCKQHKK6)

Generic$38.654.5★367%▼falling

5
![Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41l5aUX4NNL.jpg) [**Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free**](https://www.amazon.com/dp/B096GCPMKT)

Nutricost$14.814.5★4247%—flat

6
![Vitassium Electrolyte Capsules Electrolytes for The Management of POTS and High Sodium Diets (500mg Sodium - 100mg Potassium) Unflavored 100 Salt Pills (Size 0)](https://m.media-amazon.com/images/I/41Lf0a5xK6L.jpg) [**Vitassium Electrolyte Capsules Electrolytes for The Management of POTS and High Sodium Diets (500mg Sodium - 100mg Potassium) Unflavored 100 Salt Pills (Size 0)**](https://www.amazon.com/dp/B0B7SFQSCJ)

Vitassium$24.564.7★1,9366%▼falling

7
![Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks](https://m.media-amazon.com/images/I/51sXyn0mE5L.jpg) [**Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks**](https://www.amazon.com/dp/B0DN6T1QGD)

Venture Pal$9.764.3★2,4415%▲rising

8
![Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink](https://m.media-amazon.com/images/I/31H7S93KX9L.jpg) [**Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink**](https://www.amazon.com/dp/B0DMPJ7R4M)

Heivy$10.614.6★7145%▼falling

9
![Nutricost Pink Himalayan Salt Capsules 1000mg 390mg Sodium 240 Capsules - Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41kwNGEAa8L.jpg) [**Nutricost Pink Himalayan Salt Capsules 1000mg 390mg Sodium 240 Capsules - Non-GMO Gluten Free**](https://www.amazon.com/dp/B08TLH48G6)

Nutricost$14.834.4★5905%▼falling

10

![Electrolytes - Electrolyte Tablets with Magnesium Sodium Potassium Chloride Vitamins D3 & B6 Kelp Powder - Salt Pills - Lab Tested - Oral Tablets as Capsules - Vegan & Keto Friendly - 120 Tabs](https://m.media-amazon.com/images/I/51vA627-63L.jpg) [**Electrolytes - Electrolyte Tablets with Magnesium Sodium Potassium Chloride Vitamins D3 & B6 Kelp Powder - Salt Pills - Lab Tested - Oral Tablets as Capsules - Vegan & Keto Friendly - 120 Tabs**](https://www.amazon.com/dp/B0C6MXP3C7)

NUTRAHARMONY$18.644.5★2,1054%▼falling

11

![BulkSupplements.com Sodium Citrate Powder - Sodium Citrate Food Grade Emulsifier Flavor Enhancer - Gluten Free 3g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41AjgrxMyXL.jpg) [**BulkSupplements.com Sodium Citrate Powder - Sodium Citrate Food Grade Emulsifier Flavor Enhancer - Gluten Free 3g per Serving 1kg (2.2 lbs) (Pack of 1)**](https://www.amazon.com/dp/B07B1G3MSL)

BulkSupplements$23.534.6★1563%—flat

12

![NewVue Sodium Chloride 1000mg 200 Tablets - Salt Tablets Non-GMO Gluten Free](https://m.media-amazon.com/images/I/414ZXpb-adL.jpg) [**NewVue Sodium Chloride 1000mg 200 Tablets - Salt Tablets Non-GMO Gluten Free**](https://www.amazon.com/dp/B0CVPB2BQ5)

NewVue$7.044.7★272%▲rising

13

![Sodium Chloride Tablets 1 gm USP Normal Salt Tablets - 300 Tablets (1 Pack of 300 Tablets) by CitraGen Pharmaceuticals Inc.](https://m.media-amazon.com/images/I/41PFrVp5u9L.jpg) [**Sodium Chloride Tablets 1 gm USP Normal Salt Tablets - 300 Tablets (1 Pack of 300 Tablets) by CitraGen Pharmaceuticals Inc.**](https://www.amazon.com/dp/B085VH1NM9)

CP CITRAGEN PHARMACEUTICALS, INC.$16.014.7★2,9262%—flat

## **Product shelf**

All 13 tracked products in this niche.

Top sellersNewestTrending

[![Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free](https://m.media-amazon.com/images/I/41nGKquClAL.jpg)**Vitamatic Sodium Chloride 1000mg 365 Tablets Electrolyte Replenisher & Hydration Support Non-GMO Gluten-Free** Vitamatic**$12.65**4.7★1,353 reviews](https://www.amazon.com/dp/B0CMWS34D3) [![Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)](https://m.media-amazon.com/images/I/41QiIOnJxqL.jpg)**Vitassium Extra Strength Electrolyte Capsules 750mg of Sodium for The Management of POTS and High Sodium Diets Unflavored 100 Salt Pills (Size 00)** Vitassium**$29.34**4.7★620 reviews](https://www.amazon.com/dp/B0D2Y7LKKD) [![Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings](https://m.media-amazon.com/images/I/411-7+MdhRL.jpg)**Smarter Electrolyte Capsules Salt Pills with 1000mg Sodium 500mg Potassium 70mg Magnesium Keto/Fasting & Workout Hydration Support Zero Sugar 30 Servings** SmarterVitamins**$34.24**4.6★26 reviews](https://www.amazon.com/dp/B0D92PL2DY) [![Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil](https://m.media-amazon.com/images/I/41MPKbWKzxL.jpg)**Sodium Metal 24 Grams 99.8% Purity | High-Purity Sodium Metal Chunk in Mineral Oil** Generic**$38.65**4.5★36 reviews](https://www.amazon.com/dp/B0DCKQHKK6) [![Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41l5aUX4NNL.jpg)**Nutricost Sodium Chloride 1000mg 240 Tablets - Salt Tablets Non-GMO Gluten Free** Nutricost**$14.81**4.5★424 reviews](https://www.amazon.com/dp/B096GCPMKT) [![Vitassium Electrolyte Capsules Electrolytes for The Management of POTS and High Sodium Diets (500mg Sodium - 100mg Potassium) Unflavored 100 Salt Pills (Size 0)](https://m.media-amazon.com/images/I/41Lf0a5xK6L.jpg)**Vitassium Electrolyte Capsules Electrolytes for The Management of POTS and High Sodium Diets (500mg Sodium - 100mg Potassium) Unflavored 100 Salt Pills (Size 0)** Vitassium**$24.56**4.7★1,936 reviews](https://www.amazon.com/dp/B0B7SFQSCJ) [![Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks](https://m.media-amazon.com/images/I/51sXyn0mE5L.jpg)**Venture Pal High Sodium Sugar-Free Electrolyte Powder Packets - Hydration Packets with Sodium Potassium & Magnesium | Zero Calories | Keto Vegan and Paleo Friendly | 16 Sticks** Venture Pal**$9.76**4.3★2,441 reviews](https://www.amazon.com/dp/B0DN6T1QGD) [![Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink](https://m.media-amazon.com/images/I/31H7S93KX9L.jpg)**Heivy Sodium Chloride Tablets 1000mg - Pure Salt Tablets 365 Tablets Sodium Chloride Non-GMO - Electrolyte Balance and Hydration Support Electrolytes Replenisher Hydration Drink** Heivy**$10.61**4.6★714 reviews](https://www.amazon.com/dp/B0DMPJ7R4M)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**11%

*“Great Deal”*

**Quality-Overall**10%

*“I got it because it had good reviews”*

**Salt Content**8%

*“Good salt tablets”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Taste-Overall**6%

*“Tasteless, easy to swallow”*

**Moist/Dry**5%

*“Helps in hydration”*

**Efficiency**5%

*“Does the job”*

**Flavor**5%

*“Flavors are good”*

**Ease Of Use**4%

*“Convenient”*

**Ease Of Chewing/Swallowing**3%

*“they were very chewable”*

### **What buyers complain about **

**Salt Content**26%

*“Too Salty”*

**Taste-Overall**12%

*“taste gross”*

**Acid Regulator/Stomach Ache Relief**6%

*“rather hard on the stomach”*

**Ease Of Chewing/Swallowing**5%

*“Cant swallow”*

**Side Effects**3%

*“Constantly dizzy, headaches, lethargy, feeling awful - I pinched my skin and it didnt move back - it was getting that serious”*

**Sweetness**3%

*“For something with no sugar that are overly sweet I would not recommend”*

**Artificial Sweeteners**3%

*“Artificial chemical taste”*

**Size-Overall**2%

*“Too big”*

**Dosage**2%

*“I literally have to force myself to take ONE kz they are nasty”*

**Functionality-Overall**2%

*“It didn't hold up to what I wanted it to do”*

#### **Top return reasons**- Taste-Overall29% - Advertised Vs Actual Product21% - Size-Overall14% - Salt Content14% - Certifications14% - Minerals7%