---
title: "soap and paper factory — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/soap-and-paper-factory"
last_updated: "2026-07-14T04:18:44.186Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — soap and paper factory doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — soap and paper factory doesn't clear our bar today."
  "og:title": "soap and paper factory — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **soap and paper factory**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 5Conversion 94Competition 25Returns 90Price range 87Avg price 95Brand share 0Review moat 95Quality gap 40

**Review moat**

**Great****101.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$24.85**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.96–$42.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$46K**

$46K/yr · 16K searches

**Growth**

**Bad****-39.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **▼falling

**Sellers**

**4**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Soap & Paper Factory100%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser](https://m.media-amazon.com/images/I/41nbw9EYddL.jpg)**Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser**Soap & Paper Factory**$33.91**4.7★326 rev](https://www.amazon.com/dp/B075KXWNXV) [2![Soap & Paper Factory Roland Pine 9.5 oz Large Soy Candle](https://m.media-amazon.com/images/I/41vXzdM1j2L.jpg)**Soap & Paper Factory Roland Pine 9.5 oz Large Soy Candle**Soap & Paper Factory**$32.05**4.6★352 rev](https://www.amazon.com/dp/B005UYRK9A) [3![Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill](https://m.media-amazon.com/images/I/31SeR7ClaSL.jpg)**Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill**Soap & Paper Factory**$27.92**4.6★92 rev](https://www.amazon.com/dp/B07JL8R1FY) [4![Soap & Paper Factory Roland Pine 18 oz Three-Wick Soy Candle](https://m.media-amazon.com/images/I/41Jbd1FjQoL.jpg)**Soap & Paper Factory Roland Pine 18 oz Three-Wick Soy Candle**Soap & Paper Factory**$42.09**4.5★106 rev](https://www.amazon.com/dp/B00OV6GM6U) [5![Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray](https://m.media-amazon.com/images/I/416DZ+7uQOL.jpg)**Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray**Soap & Paper Factory**$17.99**4.6★113 rev](https://www.amazon.com/dp/B00FE8GWD2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar](https://m.media-amazon.com/images/I/41eXb+ZTqhL.jpg)**Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar**Soap & Paper Factory**$12.29**0 rev10mo ago](https://www.amazon.com/dp/B0FNQGNB5L) [![Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz](https://m.media-amazon.com/images/I/310Q79Xcn+L.jpg)**Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz**Soap & Paper Factory**$23.47**0 rev11mo ago](https://www.amazon.com/dp/B0FHWT4GSS) [![Soap & Paper Factory Roland Pine Petite Shea Butter Hand Cream 1 oz](https://m.media-amazon.com/images/I/317+S3FtWCL.jpg)**Soap & Paper Factory Roland Pine Petite Shea Butter Hand Cream 1 oz**Soap & Paper Factory**$11.96**8 rev1y ago](https://www.amazon.com/dp/B0FGG77RJM) [![Soap & Paper Factory Roland Pine 13 oz Three-Wick Tin Candle](https://m.media-amazon.com/images/I/41FcRbxDj2L.jpg)**Soap & Paper Factory Roland Pine 13 oz Three-Wick Tin Candle**Soap & Paper Factory**$29.86**8 rev2y ago](https://www.amazon.com/dp/B0CW3F46VK) [![Roland Pine 3 oz Small Tin Soy Candle](https://m.media-amazon.com/images/I/31Ne3Cf93-L.jpg)**Roland Pine 3 oz Small Tin Soy Candle**Soap & Paper Factory**$14.89**65 rev6y ago](https://www.amazon.com/dp/B086S5F35H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar](https://m.media-amazon.com/images/I/41eXb+ZTqhL.jpg)**Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar**Soap & Paper Factory**$12.29**0.0★**▲ 321%**](https://www.amazon.com/dp/B0FNQGNB5L) [![Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill](https://m.media-amazon.com/images/I/31SeR7ClaSL.jpg)**Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill**Soap & Paper Factory**$27.92**4.6★**▲ 102%**](https://www.amazon.com/dp/B07JL8R1FY) [![Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz](https://m.media-amazon.com/images/I/310Q79Xcn+L.jpg)**Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz**Soap & Paper Factory**$23.47**0.0★**▲ 77%**](https://www.amazon.com/dp/B0FHWT4GSS) [![Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser](https://m.media-amazon.com/images/I/41nbw9EYddL.jpg)**Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser**Soap & Paper Factory**$33.91**4.7★**▲ 60%**](https://www.amazon.com/dp/B075KXWNXV) [![Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray](https://m.media-amazon.com/images/I/416DZ+7uQOL.jpg)**Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray**Soap & Paper Factory**$17.99**4.6★**▲ 44%**](https://www.amazon.com/dp/B00FE8GWD2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.

2K1KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**82%

*“Great scent”*

**Moist/Dry**7%

*“Wonderful smell very moisturizing”*

**Value For Money**4%

*“Great value for money just because of the throw”*

**Soft Feel**4%

*“Leaves your hands nice and smooth and fragrant”*

### **What buyers complain about **

**Smell**44%

*“I would barely smell the candle”*

**Value For Money**28%

*“High price”*

**Size-Overall**11%

*“Wow, this is a tiny bit of product”*

### **Top return reasons **

**Smell**62%

**Leak-Proof**8%

**Defective Material/Parts**8%

**Advertised Vs Actual Product**8%

**Size-Overall**8%

**Product Condition**8%