---
title: "smoky quartz — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/smoky-quartz"
last_updated: "2026-07-14T07:29:28.408Z"
locale: en
meta:
  description: "smoky quartz shows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:description": "smoky quartz shows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:title": "smoky quartz — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **smoky quartz**

**Worth a look**

Shows a sweet-spot price point ($31.50 avg), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 30Growth 19Conversion 35Competition 73Returns 92Price range 27Avg price 95Brand share 81Review moat 79Quality gap 40

**Avg price**

**Incredible****$31.50**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****418.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$134K**

$134K/yr · 152K searches

**Price range**

**Okay****$5.66–$318.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**54%**

**Open market**

**42%**

- Erliway17% - MINERALUNIVERSE14% - Amazing Gemstone10% - JewelryPalace6% - WUYOUSHI6% - ElisaJewelryArt4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MINERALUNIVERSE 1/2 LB Smoky Quartz Rough Stones - Bulk Smoky Quartz Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing](https://m.media-amazon.com/images/I/51e9EOPs6EL.jpg)**MINERALUNIVERSE 1/2 LB Smoky Quartz Rough Stones - Bulk Smoky Quartz Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing**MINERALUNIVERSE**$11.28**4.6★158 rev](https://www.amazon.com/dp/B094BK46F2) [2![Smoky Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki](https://m.media-amazon.com/images/I/51SfI4nphjL.jpg)**Smoky Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$5.96**4.2★126 rev](https://www.amazon.com/dp/B0C1NWFQRN) [3![WUYOUSHI 1PCS Smoky Quartz Natural Crystal Towers2.75-3.54 Healing Crystal Wand 6 Faceted Chakra Reiki Meditation Therapy](https://m.media-amazon.com/images/I/41a4TUqrHwL.jpg)**WUYOUSHI 1PCS Smoky Quartz Natural Crystal Towers2.75-3.54 Healing Crystal Wand 6 Faceted Chakra Reiki Meditation Therapy**WUYOUSHI**$9.84**4.7★91 rev](https://www.amazon.com/dp/B0B6ZJLBFQ) [4![Amazing Gemstone Smoky Quartz Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)](https://m.media-amazon.com/images/I/41JLKpFtHzL.jpg)**Amazing Gemstone Smoky Quartz Raw Crystals and Healing Stones Natural Rocks for Tumbling and DIY Raw Stones and Crystals (1 Piece)**Amazing Gemstone**$5.66**4.3★34 rev](https://www.amazon.com/dp/B0CQYGSHRX) [5![JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8](https://m.media-amazon.com/images/I/41kEiBonZIL.jpg)**JewelryPalace Huge Oval Shape 5.7ct Genuine Smoky Quartz Cocktail Rings for Her 14K White Gold Plated 925 Sterling Silver Ring for Women Natural Gemstone Jewelry Sets Rings 8**JewelryPalace**$26.46**4.5★312 rev](https://www.amazon.com/dp/B07MSLCBTC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Natural Polished Thumb Palm Crystal for Meditation Smoky Quartz Worry Stone for Stress Relief Anxiety Support & Pocket Reiki Healing](https://m.media-amazon.com/images/I/418slylM+3L.jpg)**Natural Polished Thumb Palm Crystal for Meditation Smoky Quartz Worry Stone for Stress Relief Anxiety Support & Pocket Reiki Healing**BOMBAY CRYSTALS EXPORT**$5.83**2 rev8mo ago](https://www.amazon.com/dp/B0FXGN219T) [![DUQGUHO Smoky Quartz Crystals Healing Crystal Stones Set Natural Crystals Bulk Irregular Stones 0.45 lbs](https://m.media-amazon.com/images/I/41SCze9fcZL.jpg)**DUQGUHO Smoky Quartz Crystals Healing Crystal Stones Set Natural Crystals Bulk Irregular Stones 0.45 lbs**DUQGUHO**$14.45**917 rev11mo ago](https://www.amazon.com/dp/B0FFGWWMJL) [![Anima Premium Protection Healing Crystals Set for Energy Shielding - Large Raw Obsidian Black Tourmaline Labradorite Smoky Quartz & Selenite Bar - Wooden Gift Box and Guide Booklet Included](https://m.media-amazon.com/images/I/51pKMyvW9vL.jpg)**Anima Premium Protection Healing Crystals Set for Energy Shielding - Large Raw Obsidian Black Tourmaline Labradorite Smoky Quartz & Selenite Bar - Wooden Gift Box and Guide Booklet Included**Anima**$25.63**231 rev1y ago](https://www.amazon.com/dp/B0F6CTMCBB) [![BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry](https://m.media-amazon.com/images/I/51O8KAY3cwL.jpg)**BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry**BONNY BOXX**$7.68**1,403 rev1y ago](https://www.amazon.com/dp/B0F2SG4KXR) [![BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry](https://m.media-amazon.com/images/I/51dTMDrZYCL.jpg)**BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry**BONNY BOXX**$8.99**1,403 rev1y ago](https://www.amazon.com/dp/B0F2SDBX6V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LE VIAN 3 1/4 Carat Cushion Cut Green Aquaprase Cabochon Milgrain Flower Ring for Women in 14K Rose Gold Plated 925 Sterling Silver with White Topaz and Smoky Quartz Promise Anniversary Band Size 7](https://m.media-amazon.com/images/I/41f15d32yCL.jpg)**LE VIAN 3 1/4 Carat Cushion Cut Green Aquaprase Cabochon Milgrain Flower Ring for Women in 14K Rose Gold Plated 925 Sterling Silver with White Topaz and Smoky Quartz Promise Anniversary Band Size 7**LE VIAN**$306.98**4.3★**▲ 304%**](https://www.amazon.com/dp/B09BD2R3VR) [![LE VIAN Baguette Cut Brown Smoky Quartz Zig Zag Band Ring for Women In 14K Rose Gold Choice Of Gem Promise Anniversary Ring Size - 8.5](https://m.media-amazon.com/images/I/41jUWWFAAeL.jpg)**LE VIAN Baguette Cut Brown Smoky Quartz Zig Zag Band Ring for Women In 14K Rose Gold Choice Of Gem Promise Anniversary Ring Size - 8.5**LE VIAN**$318.73**4.0★**▲ 290%**](https://www.amazon.com/dp/B08GG19P69) [![ElisaJewelryArt Natural Raw Point Smoky Quartz Crystal Pendant Necklace | Handmade Genuine Gemstone Necklace with Black Onyx Beads & Hematite Spacers | Adjustable Unisex Grounding Jewelry Gift](https://m.media-amazon.com/images/I/41WwICwHIML.jpg)**ElisaJewelryArt Natural Raw Point Smoky Quartz Crystal Pendant Necklace | Handmade Genuine Gemstone Necklace with Black Onyx Beads & Hematite Spacers | Adjustable Unisex Grounding Jewelry Gift**ElisaJewelryArt**$33.99**5.0★**▲ 281%**](https://www.amazon.com/dp/B0B7VGNMH5) [![Natural Smoky Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Scorpio Zodiac Chakra Crystal | Grounding Protection Calm Energy Brown Crystal Necklace Gift for Women & Men](https://m.media-amazon.com/images/I/41PqPbFROuL.jpg)**Natural Smoky Quartz Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Scorpio Zodiac Chakra Crystal | Grounding Protection Calm Energy Brown Crystal Necklace Gift for Women & Men**ElisaJewelryArt**$39.00**5.0★**▲ 259%**](https://www.amazon.com/dp/B0C8DK3RML) [![BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry](https://m.media-amazon.com/images/I/51O8KAY3cwL.jpg)**BONNY BOXX Natural Stretch Healing Gemstone Bracelet 4/6/8mm Semi Precious Stone Bracelet for Men Women Stress Relief Crystal Jewelry**BONNY BOXX**$7.68**4.5★**▲ 254%**](https://www.amazon.com/dp/B0F2SG4KXR)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — -11.4% search growth over the last 90 days.

3K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“a good quality ring”*

**Value For Money**9%

*“Great for the price smoky quartz”*

**Color**9%

*“The colors are perfect, very sturdy & great price”*

**Size-Overall**8%

*“Fits”*

**Advertised Vs Actual Product**7%

*“Exactly as advertised”*

**Gifting Purpose**6%

*“great gift”*

**Strength**4%

*“Solid”*

**Precious Gemstone**3%

*“Beautiful stone”*

**Energy Level**3%

*“Nice energy”*

**Metal Authenticity**2%

*“Brown Ring lovely”*

### **What buyers complain about **

**Size-Overall**17%

*“the stones are pretty big”*

**Durability**8%

*“Broke after about two months”*

**Color**7%

*“I was not happy as the quartz should be more brown for the smoky”*

**Quality-Overall**6%

*“not well made”*

**Chain/Key Quality**6%

*“The chain is a mess”*

**Advertised Vs Actual Product**5%

*“Product picture doesnt reflect product actual color”*

**Value For Money**5%

*“Absolutely not worth the price for a basic quartz point”*

**Metal Authenticity**5%

*“This was a tiny stone at best”*

**Fastener Quality**5%

*“Clasp is too small to open”*

**Defective Material/Parts**2%

*“Defective”*

### **Top return reasons **

**Size-Overall**35%

**Advertised Vs Actual Product**16%

**Color**14%

**Quality-Overall**6%

**Functionality-Overall**3%

**Chain/Key Quality**2%

**Minerals**2%

**Defective Material/Parts**2%

**Material Quality**2%

**Wrist Fit**2%