---
title: "smith brothers cough drops — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/smith-brothers-cough-drops"
last_updated: "2026-07-14T04:31:39.296Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — smith brothers cough drops doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — smith brothers cough drops doesn't clear our bar today."
  "og:title": "smith brothers cough drops — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **smith brothers cough drops**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 76Growth 5Conversion 100Competition 19Returns 100Price range 0Avg price 19Brand share 0Review moat 23Quality gap 20

**Conversion**

**Incredible****24.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$925K**

$925K/yr · 558K searches

**Review moat**

**Bad****7,214.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****$6.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-40.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$1.71–$13.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **—flat

**Sellers**

**58**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Luden's83% - Pine Bros.17% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$92K20%$185K30%$277K40%$370K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count](https://m.media-amazon.com/images/I/41PArIMezFL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count**Luden's**$4.34**4.8★18,313 rev](https://www.amazon.com/dp/B005GECIAU) [2![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count Pack of 2](https://m.media-amazon.com/images/I/418bEB7MpuL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count Pack of 2**Luden's**$8.63**4.8★18,313 rev](https://www.amazon.com/dp/B076HZF1CC) [3![Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count](https://m.media-amazon.com/images/I/41S4e2hizsL.jpg)**Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count**Luden's**$7.74**4.8★18,313 rev](https://www.amazon.com/dp/B0FXNCD8Z2) [4![Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count](https://m.media-amazon.com/images/I/41fXeHpLu3L.jpg)**Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count**Luden's**$5.43**4.8★1,477 rev](https://www.amazon.com/dp/B07BDN1ZKD) [5![Ludens Throat Drops Wild Cherry 30 Drops](https://m.media-amazon.com/images/I/41W2jsHqxJL.jpg)**Ludens Throat Drops Wild Cherry 30 Drops**Luden's**$1.71**4.7★11,714 rev](https://www.amazon.com/dp/B00I67FS10)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)](https://m.media-amazon.com/images/I/51xkoRmFajL.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**67 rev6mo ago](https://www.amazon.com/dp/B0GBTGKWFX) [![Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count](https://m.media-amazon.com/images/I/41S4e2hizsL.jpg)**Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count**Luden's**$7.74**18,313 rev8mo ago](https://www.amazon.com/dp/B0FXNCD8Z2) [![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count](https://m.media-amazon.com/images/I/41MrKOTQ2KL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count**Luden's**$8.63**5,962 rev8mo ago](https://www.amazon.com/dp/B0FXNBGRSM) [![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Elderberry)](https://m.media-amazon.com/images/I/713TS9fNV0L.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Elderberry)**Pine Bros.**$7.03**190 rev2y ago](https://www.amazon.com/dp/B0F9W5HYGF) [![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 75 Count](https://m.media-amazon.com/images/I/41n85EGulzL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 75 Count**Luden's**$4.51**5,962 rev4y ago](https://www.amazon.com/dp/B0B122RVCT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count](https://m.media-amazon.com/images/I/41fXeHpLu3L.jpg)**Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count**Luden's**$5.43**4.8★**▲ 210%**](https://www.amazon.com/dp/B07BDN1ZKD) [![Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count](https://m.media-amazon.com/images/I/41S4e2hizsL.jpg)**Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count**Luden's**$7.74**4.8★**▲ 110%**](https://www.amazon.com/dp/B0FXNCD8Z2) [![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count](https://m.media-amazon.com/images/I/41MrKOTQ2KL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count**Luden's**$8.63**4.8★**▲ 74%**](https://www.amazon.com/dp/B0FXNBGRSM) [![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)](https://m.media-amazon.com/images/I/51xkoRmFajL.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**4.5★**▲ 66%**](https://www.amazon.com/dp/B0GBTGKWFX) [![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Wild Cherry)](https://m.media-amazon.com/images/I/51rshc7QsAL.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Wild Cherry)**Pine Bros.**$7.20**4.6★**▲ 20%**](https://www.amazon.com/dp/B09RQ1VNCX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“They taste so yummy”*

**Cough Relief**19%

*“Helps coughing”*

**Flavor**11%

*“Best flavor”*

**Quality-Overall**7%

*“Excellent quality”*

**Value For Money**6%

*“Good price”*

**Soothing Effect**5%

*“start soothing right away”*

**Moist/Dry**3%

*“helped my dry mouth”*

**Advertised Vs Actual Product**2%

*“Does the job”*

**Sweetness**2%

*“I've also been known to have one because after dinner I want something sweet”*

**Sinus Relief**1%

*“Great taste, helped my throat feel better”*

### **What buyers complain about **

**Taste-Overall**16%

*“the taste is so foul that I bought another brand”*

**Value For Money**11%

*“a bit too expensive”*

**Cough Relief**10%

*“Absolutely ineffective as a Cough Drop”*

**Flavor**5%

*“Pricey and a bit weak on flavor”*

**Size-Overall**5%

*“the Pine Brothers cough drops are even smaller absolutely tiny”*

**Sweetness**3%

*“Less Effective Than the Sugar Version”*

**Hard Feel**2%

*“Just Hard Candy”*

**Pain Relief-Overall**2%

*“make it sore”*

**Moist/Dry**2%

*“the cough drops were super dry”*

**Advertised Vs Actual Product**2%

*“Questionable marketing”*