---
title: "sleep mask bulk — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sleep-mask-bulk"
last_updated: "2026-07-14T06:32:38.234Z"
locale: en
meta:
  description: "sleep mask bulk shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($83K/yr) keeps it on the watch list."
  "og:description": "sleep mask bulk shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($83K/yr) keeps it on the watch list."
  "og:title": "sleep mask bulk — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sleep mask bulk**

**Worth a look**

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($83K/yr) keeps it on the watch list.

Market size 21Growth 22Conversion 55Competition 69Returns 76Price range 73Avg price 80Brand share 86Review moat 74Quality gap 43

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.14**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****558.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.02–$39.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$83K**

$83K/yr · 104K searches

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▲rising

**Sellers**

**26**

**Top-5 brand share**

**49%**

**Open market**

**45%**

- lipetol19% - Eurzom11% - QISEQIRO7% - UGODAR6% - EUICAE6% - PorsMing6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask](https://m.media-amazon.com/images/I/4151b3o-pEL.jpg)**40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask**lipetol**$9.83**4.5★329 rev](https://www.amazon.com/dp/B0DXQ35XTF) [2![10 Pack Sleep Mask Silk Eye Mask for Night Sleeping Office Travel Party Games Suitablefor Men/Women (Pink)](https://m.media-amazon.com/images/I/41ytJzZ8wAL.jpg)**10 Pack Sleep Mask Silk Eye Mask for Night Sleeping Office Travel Party Games Suitablefor Men/Women (Pink)**QISEQIRO**$15.18**4.7★82 rev](https://www.amazon.com/dp/B0D2ZWW4H1) [3![UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men](https://m.media-amazon.com/images/I/51OH0-GkTSL.jpg)**UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men**UGODAR**$7.24**4.5★95 rev](https://www.amazon.com/dp/B0GF2G6BNC) [4![Eye Mask Sleep Masks Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Black (30 Pack)](https://m.media-amazon.com/images/I/41b26XBot3L.jpg)**Eye Mask Sleep Masks Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Black (30 Pack)**EUICAE**$8.92**4.4★3,289 rev](https://www.amazon.com/dp/B07JH2C4D5) [5![Eye Mask Sleep Masks Pack of 36 PorsMing Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Colors (18 Color 36 Pieces)](https://m.media-amazon.com/images/I/41HAfFceQaL.jpg)**Eye Mask Sleep Masks Pack of 36 PorsMing Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Colors (18 Color 36 Pieces)**PorsMing**$10.38**4.4★2,015 rev](https://www.amazon.com/dp/B07VN52RQ6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men](https://m.media-amazon.com/images/I/41HXEFng3lL.jpg)**LUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men**LUMORY**$9.97**45 rev2mo ago](https://www.amazon.com/dp/B0GT493BLB) [![CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers](https://m.media-amazon.com/images/I/4112l0rDRHL.jpg)**CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers**CROUVM**$9.74**43 rev5mo ago](https://www.amazon.com/dp/B0GL7MY67Q) [![UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men](https://m.media-amazon.com/images/I/51OH0-GkTSL.jpg)**UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men**UGODAR**$7.24**95 rev5mo ago](https://www.amazon.com/dp/B0GF2G6BNC) [![24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift](https://m.media-amazon.com/images/I/419Q+OJd7iL.jpg)**24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift**WJing Yi Jia**$26.59**7 rev7mo ago](https://www.amazon.com/dp/B0G2GWMT53) [![12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts](https://m.media-amazon.com/images/I/41MB2K3J0XL.jpg)**12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts**WJing Yi Jia**$18.71**20 rev8mo ago](https://www.amazon.com/dp/B0G1BM8B41)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men](https://m.media-amazon.com/images/I/41HXEFng3lL.jpg)**LUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men**LUMORY**$9.97**4.6★**▲ 276%**](https://www.amazon.com/dp/B0GT493BLB) [![CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers](https://m.media-amazon.com/images/I/4112l0rDRHL.jpg)**CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers**CROUVM**$9.74**4.1★**▲ 222%**](https://www.amazon.com/dp/B0GL7MY67Q) [![6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift](https://m.media-amazon.com/images/I/41EcqXdF6BL.jpg)**6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift**WJing Yi Jia**$9.50**4.5★**▲ 200%**](https://www.amazon.com/dp/B0FZ9CGMMD) [![12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts](https://m.media-amazon.com/images/I/41MB2K3J0XL.jpg)**12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts**WJing Yi Jia**$18.71**4.8★**▲ 192%**](https://www.amazon.com/dp/B0G1BM8B41) [![24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift](https://m.media-amazon.com/images/I/419Q+OJd7iL.jpg)**24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift**WJing Yi Jia**$26.59**3.8★**▲ 185%**](https://www.amazon.com/dp/B0G2GWMT53)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

3K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**13%

*“Super comfortable”*

**Quality-Overall**11%

*“Good quality”*

**Value For Money**11%

*“Worth it”*

**Soft Feel**11%

*“Silky soft”*

**Sleep Quality**10%

*“Excellent sleep masks”*

**Size-Overall**5%

*“Fits kids to adults”*

**Color**3%

*“Beautiful colors”*

**Gifting Purpose**3%

*“Nice gift”*

**Weight Light**3%

*“The masks are very lightweight”*

**Advertised Vs Actual Product**2%

*“work exactly as described”*

### **What buyers complain about **

**Quality-Overall**9%

*“Not good quality”*

**Stretchability/Expandability/Elasticity**9%

*“The elastic bands are thin”*

**Thickness**7%

*“could be softer and thicker”*

**Size-Overall**7%

*“Too small”*

**Strap/String Quality**6%

*“the straps didn't hold on all of them”*

**Strength**6%

*“they are super flimsy”*

**Sleep Quality**5%

*“so not sleep quality”*

**Comfort-Overall**4%

*“Not comfy”*

**Material Quality**3%

*“cheap material”*

**Durability**2%

*“not very durable”*

### **Top return reasons **

**Size-Overall**26%

**Quality-Overall**12%

**Material Quality**10%

**Thin**8%

**Advertised Vs Actual Product**8%

**Strap/String Quality**7%

**Comfort-Overall**5%

**Functionality-Overall**4%

**Value For Money**3%

**Color**3%