---
title: "skin so soft — Niche Verdict: Launch it (68/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/skin-so-soft"
last_updated: "2026-07-14T01:49:45.470Z"
locale: en
meta:
  description: "skin so soft clears our launch bar: a $7.4M/yr market growing +277.4% this quarter with returns at 0.3%."
  "og:description": "skin so soft clears our launch bar: a $7.4M/yr market growing +277.4% this quarter with returns at 0.3%."
  "og:title": "skin so soft — Niche Verdict: Launch it (68/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **skin so soft**

**Launch it**

A $7.4M/yr market growing +277.4% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 99Conversion 70Competition 51Returns 98Price range 95Avg price 95Brand share 0Review moat 32Quality gap 30

**Market size**

**Incredible****$7.4M**

$7.4M/yr · 4.3M searches

**Growth**

**Incredible****+277.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.07**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.94–$48.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,333.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- AVON76% - AVON SKIN SO SOFT13% - Avon12% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$372K10%$745K15%$1.1M20%$1.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)](https://m.media-amazon.com/images/I/316kNGgvYYL.jpg)**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**4.3★1,849 rev](https://www.amazon.com/dp/B0D11RZBL6) [2![AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz](https://m.media-amazon.com/images/I/21Vwz2GsZNL.jpg)**AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz**Avon**$21.18**4.6★9,598 rev](https://www.amazon.com/dp/B00EJD6WQ0) [3![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)](https://m.media-amazon.com/images/I/31X96TgV1ZL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**4.5★1,030 rev](https://www.amazon.com/dp/B0FPP9F3HL) [4![AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz](https://m.media-amazon.com/images/I/312ky5PgVLL.jpg)**AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz**AVON**$31.57**4.7★850 rev](https://www.amazon.com/dp/B07FWBKRRP) [5![AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging](https://m.media-amazon.com/images/I/21YjPycDLXL.jpg)**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**4.5★1,013 rev](https://www.amazon.com/dp/B0CG2MJMRR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AVON SKIN SO SOFT Original Jojoba Dry Oil Spray 8.45 Fl oz |Moisturizing Body Oil with Vitamin E | After Shower Body Oil 250ML (2- PACK)](https://m.media-amazon.com/images/I/317n7-uoEoL.jpg)**AVON SKIN SO SOFT Original Jojoba Dry Oil Spray 8.45 Fl oz |Moisturizing Body Oil with Vitamin E | After Shower Body Oil 250ML (2- PACK)**AVON SKIN SO SOFT**$34.53**443 rev9mo ago](https://www.amazon.com/dp/B0FR7SHLW4) [![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)](https://m.media-amazon.com/images/I/31X96TgV1ZL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**1,030 rev10mo ago](https://www.amazon.com/dp/B0FPP9F3HL) [![AVON SKIN SO SOFT Original Dry Oil Spray 5 fl.oz (Double Pack)](https://m.media-amazon.com/images/I/41EAzKl6CJL.jpg)**AVON SKIN SO SOFT Original Dry Oil Spray 5 fl.oz (Double Pack)**AVON SKIN SO SOFT**$31.81**149 rev1y ago](https://www.amazon.com/dp/B0DGDF6BQS) [![AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)](https://m.media-amazon.com/images/I/316kNGgvYYL.jpg)**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**1,849 rev1y ago](https://www.amazon.com/dp/B0D11RZBL6) [![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML](https://m.media-amazon.com/images/I/31-HJVuCqvL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML**AVON**$20.95**5,074 rev2y ago](https://www.amazon.com/dp/B0B3HN53LZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AVON Skin So Soft Original Bath Oil for Women Moisturizing Body Oil with Jojoba Oil for Dry Skin 16.9 fl oz Hydrating Shower Oil; Perfect as an After-Shower Skin Softener for All Adults Pack of 2](https://m.media-amazon.com/images/I/31MKC2Hfd1L.jpg)**AVON Skin So Soft Original Bath Oil for Women Moisturizing Body Oil with Jojoba Oil for Dry Skin 16.9 fl oz Hydrating Shower Oil; Perfect as an After-Shower Skin Softener for All Adults Pack of 2**AVON**$42.97**4.7★**▲ 86%**](https://www.amazon.com/dp/B008RGTHHQ) [![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML](https://m.media-amazon.com/images/I/31-HJVuCqvL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML**AVON**$20.95**4.5★**▲ 86%**](https://www.amazon.com/dp/B0B3HN53LZ) [![AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz](https://m.media-amazon.com/images/I/312ky5PgVLL.jpg)**AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz**AVON**$31.57**4.7★**▲ 63%**](https://www.amazon.com/dp/B07FWBKRRP) [![AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)](https://m.media-amazon.com/images/I/316kNGgvYYL.jpg)**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.86**4.3★**▲ 27%**](https://www.amazon.com/dp/B0D11RZBL6) [![AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)](https://m.media-amazon.com/images/I/31X96TgV1ZL.jpg)**AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)**AVON SKIN SO SOFT**$29.02**4.5★**▲ 20%**](https://www.amazon.com/dp/B0FPP9F3HL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +277.4% search growth over the last 90 days.

250K150KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**24%

*“No awful smell”*

**Soft Feel**23%

*“Silky smooth”*

**Quality-Overall**10%

*“The oil quality is good too”*

**Moist/Dry**6%

*“Moisturizes great”*

**Advertised Vs Actual Product**5%

*“Item as described”*

**Pest/Insect Control**5%

*“Keeps the bugs away”*

**Efficiency**3%

*“Doing a great job keeping bugs off my pets”*

**Suitability Dry Skin**2%

*“No more dry skin”*

**Suitability Combination Skin**2%

*“Good for my skin”*

**Value For Money**2%

*“Good Price”*

### **What buyers complain about **

**Smell**27%

*“NO SMELL”*

**Value For Money**10%

*“Very expensive”*

**Size-Overall**6%

*“A little big”*

**Oily/Greasy**4%

*“too oily”*

**Leak-Proof**3%

*“arrived leaking”*

**Moist/Dry**3%

*“It does not feel like a moisturizer”*

**Ease Of Use**3%

*“Top is super hard to get off”*

**Alcohol Content**2%

*“Smells like Alcohol”*

**Allergies**2%

*“Allergic to product”*

**Advertised Vs Actual Product**2%

*“Was not as advertised Its some kind of hard white cream that wont come out”*

### **Top return reasons **

**Smell**37%

**Advertised Vs Actual Product**12%

**Leak-Proof**10%

**Size-Overall**8%

**Oily/Greasy**6%

**Value For Money**6%

**Functionality-Overall**4%

**Defective Material/Parts**2%

**Ingredients-Overall**2%

**Language Issues**1%