---
title: "skin so soft bug repellent wipes — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/skin-so-soft-bug-repellent-wipes"
last_updated: "2026-07-14T01:50:34.172Z"
locale: en
meta:
  description: "a small market ($41K/yr) — skin so soft bug repellent wipes doesn't clear our bar today."
  "og:description": "a small market ($41K/yr) — skin so soft bug repellent wipes doesn't clear our bar today."
  "og:title": "skin so soft bug repellent wipes — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **skin so soft bug repellent wipes**

**Skip it**

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 99Conversion 77Competition 13Returns 96Price range 69Avg price 77Brand share 10Review moat 24Quality gap 33

**Growth**

**Incredible****+276.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.40–$34.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,651.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$41K**

$41K/yr · 35K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- AVON56% - Sawyer17% - Smidge17% - South to East4% - SC Johnson3% - Medella Naturals2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30](https://m.media-amazon.com/images/I/51SkU6+ghYL.jpg)**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**4.7★556 rev](https://www.amazon.com/dp/B072JFJYMR) [2![Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size](https://m.media-amazon.com/images/I/41qvbe8YoqL.jpg)**Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size**Smidge**$15.57**4.6★2,863 rev](https://www.amazon.com/dp/B01EJF6LAE) [3![Avon Skin So Soft Bug Guard Plus Picaridin Towelettes (8 Count) DEET-Free Bug & Insect Repellent for Travel Protects Against Deer Ticks Gnats No-Seeums Sand Flies & Biting Midges](https://m.media-amazon.com/images/I/51kF9AbHmcL.jpg)**Avon Skin So Soft Bug Guard Plus Picaridin Towelettes (8 Count) DEET-Free Bug & Insect Repellent for Travel Protects Against Deer Ticks Gnats No-Seeums Sand Flies & Biting Midges**AVON**$18.59**4.6★1,791 rev](https://www.amazon.com/dp/B001CXF4WI) [4![Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)](https://m.media-amazon.com/images/I/41l8YSQCyVL.jpg)**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★16,269 rev](https://www.amazon.com/dp/B07BSM6WTY) [5![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey](https://m.media-amazon.com/images/I/31yAXbzuFqL.jpg)**South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey**South to East**$10.21**2,185 rev1y ago](https://www.amazon.com/dp/B0DS296D2V) [![2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket](https://m.media-amazon.com/images/I/41JDO8pAHIL.jpg)**2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket**G GIEPHT**$13.90**1,081 rev3y ago](https://www.amazon.com/dp/B0BTRWX218) [![Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums](https://m.media-amazon.com/images/I/41GQh+L7cwL.jpg)**Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums**Medella Naturals**$21.75**549 rev7y ago](https://www.amazon.com/dp/B07VPRM2CW) [![AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30](https://m.media-amazon.com/images/I/51SkU6+ghYL.jpg)**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30**AVON**$34.56**556 rev9y ago](https://www.amazon.com/dp/B072JFJYMR) [![Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size](https://m.media-amazon.com/images/I/41qvbe8YoqL.jpg)**Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size**Smidge**$15.57**2,863 rev9y ago](https://www.amazon.com/dp/B01EJF6LAE)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket](https://m.media-amazon.com/images/I/41JDO8pAHIL.jpg)**2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket**G GIEPHT**$13.90**4.6★**▲ 97%**](https://www.amazon.com/dp/B0BTRWX218) [![Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)](https://m.media-amazon.com/images/I/41l8YSQCyVL.jpg)**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★**▲ 57%**](https://www.amazon.com/dp/B07BSM6WTY) [![South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey](https://m.media-amazon.com/images/I/31yAXbzuFqL.jpg)**South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey**South to East**$10.21**4.6★**▲ 53%**](https://www.amazon.com/dp/B0DS296D2V) [![Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums](https://m.media-amazon.com/images/I/41GQh+L7cwL.jpg)**Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums**Medella Naturals**$21.75**4.3★**▲ 30%**](https://www.amazon.com/dp/B07VPRM2CW) [![AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray](https://m.media-amazon.com/images/I/41ZzmYcHfXL.jpg)**AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray**AVON**$19.21**4.5★**— 8%**](https://www.amazon.com/dp/B00KJS6BQA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +276.2% search growth over the last 90 days.

60K40KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 76.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**33%

*“Good insect repellent”*

**Quality-Overall**11%

*“Excellent product”*

**Ease Of Use**9%

*“Easy to store”*

**Smell**8%

*“its comfortable on the skin without a strong odor”*

**Portability**4%

*“Was super convenient for travel”*

**Advertised Vs Actual Product**3%

*“Works as Advertised”*

**Size-Overall**3%

*“Generous adjustable sizing”*

**Spray/Flow**3%

*“Works just as good as the spray”*

**Value For Money**2%

*“great value for money”*

**Weight Light**2%

*“The cream is not heavy at all”*

### **What buyers complain about **

**Pest/Insect Control**36%

*“This did not prevent mosquito bites at all”*

**Leak-Proof**9%

*“arrived leaking”*

**Functionality-Overall**8%

*“Did not work”*

**Value For Money**7%

*“Kind of expensive”*

**Size-Overall**6%

*“Small bottle”*

**Ease Of Use**3%

*“difficult to use”*

**Color**2%

*“The black is a bit hard to see threw though”*

**Spray/Flow**2%

*“Needs a Better bottle and spray design”*

**Portability**2%

*“Don't travel without this product”*

**Advertised Vs Actual Product**2%

*“FALSELY advertised”*

### **Top return reasons **

**Size-Overall**23%

**Advertised Vs Actual Product**17%

**Value For Money**13%

**Leak-Proof**11%

**Pest/Insect Control**9%

**Functionality-Overall**9%

**Color**2%

**Quality-Overall**2%

**Product Condition**1%

**Defective Material/Parts**1%