---
title: "silicone sponge — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/silicone-sponge"
last_updated: "2026-07-14T07:25:41.553Z"
locale: en
meta:
  description: "silicone sponge shows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list."
  "og:description": "silicone sponge shows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list."
  "og:title": "silicone sponge — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **silicone sponge**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list.

Market size 41Growth 12Conversion 69Competition 65Returns 82Price range 25Avg price 39Brand share 82Review moat 42Quality gap 90

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,281.42**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$213K**

$213K/yr · 317K searches

**Avg price**

**Okay****$10.64**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.95–$18.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-25.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**53%**

**Open market**

**41%**

- OstWony23% - Peachy Clean9% - BEAUTAIL8% - Rxuiael7% - Asiopphire7% - Qaeoity6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$21K20%$43K30%$64K40%$85K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![3PCS Silicone Dish Sponges Multi-Purpose Kitchen Gadget Brush](https://m.media-amazon.com/images/I/5188MC3OxwL.jpg)**3PCS Silicone Dish Sponges Multi-Purpose Kitchen Gadget Brush**OstWony**$4.95**3.8★4,630 rev](https://www.amazon.com/dp/B08NGBDR87) [2![Silicone Sponge Dish Washing Kitchen Scrubber 6 Pack Reusable Dish Washing Cleaning Sponges Double-Sided Multipurpose Non Stick Silicone Dish Sponges for Dishes Fruit Vegetable Multicolor](https://m.media-amazon.com/images/I/51Qfj4YGmFL.jpg)**Silicone Sponge Dish Washing Kitchen Scrubber 6 Pack Reusable Dish Washing Cleaning Sponges Double-Sided Multipurpose Non Stick Silicone Dish Sponges for Dishes Fruit Vegetable Multicolor**Qaeoity**$8.36**3.7★799 rev](https://www.amazon.com/dp/B09JVD4R62) [3![Dish Scrubber Silicone Soft Bristles Scrub Brush with Scraper Tip Comfortable Grip Brushes for Kitchen Sink Pans Pots Skillet Vegetable Fruit Potato Cleaning (White/Grey)](https://m.media-amazon.com/images/I/31a5-U0gfFL.jpg)**Dish Scrubber Silicone Soft Bristles Scrub Brush with Scraper Tip Comfortable Grip Brushes for Kitchen Sink Pans Pots Skillet Vegetable Fruit Potato Cleaning (White/Grey)**AMORBASE**$7.91**4.0★163 rev](https://www.amazon.com/dp/B0BG27BDZ7) [4![Silicone Sponge BEAUTAIL Non-Scratch Scrub Sponges for Washing Dishes Kitchen Fruit Vegetable Cleaning Brush Long Lasting and Reusable Dishwashing Scrubber Suction Up Hang Designed 1 Pack Gray](https://m.media-amazon.com/images/I/41tSNZPjw7L.jpg)**Silicone Sponge BEAUTAIL Non-Scratch Scrub Sponges for Washing Dishes Kitchen Fruit Vegetable Cleaning Brush Long Lasting and Reusable Dishwashing Scrubber Suction Up Hang Designed 1 Pack Gray**BEAUTAIL**$5.92**4.1★813 rev](https://www.amazon.com/dp/B09VBRYM63) [5![3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)](https://m.media-amazon.com/images/I/41I-tTNoH3L.jpg)**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**3.8★28 rev](https://www.amazon.com/dp/B0G847C6T6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)](https://m.media-amazon.com/images/I/41a1A+qoLNL.jpg)**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)**Rxuiael**$7.17**28 rev6mo ago](https://www.amazon.com/dp/B0G847LST7) [![3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)](https://m.media-amazon.com/images/I/41I-tTNoH3L.jpg)**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**28 rev7mo ago](https://www.amazon.com/dp/B0G847C6T6) [![BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)](https://m.media-amazon.com/images/I/51-EtVR99WL.jpg)**BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)**BESSONLE**$13.24**70 rev8mo ago](https://www.amazon.com/dp/B0FQJ5F8PW) [![Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning [Fall]](https://m.media-amazon.com/images/I/51mQlEuk5FL.jpg)**Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning \[Fall\]**Asiopphire**$18.38**24 rev1y ago](https://www.amazon.com/dp/B0DQVP7NSB) [![Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]](https://m.media-amazon.com/images/I/51edAHcJHsL.jpg)**Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber \[5 Pack Ovals Spring\]**Asiopphire**$17.84**13 rev1y ago](https://www.amazon.com/dp/B0DQVJDFPH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]](https://m.media-amazon.com/images/I/51edAHcJHsL.jpg)**Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber \[5 Pack Ovals Spring\]**Asiopphire**$17.84**4.0★**▲ 418%**](https://www.amazon.com/dp/B0DQVJDFPH) [![3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)](https://m.media-amazon.com/images/I/41a1A+qoLNL.jpg)**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)**Rxuiael**$7.17**3.8★**▲ 328%**](https://www.amazon.com/dp/B0G847LST7) [![3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)](https://m.media-amazon.com/images/I/41I-tTNoH3L.jpg)**3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)**Rxuiael**$7.18**3.8★**▲ 310%**](https://www.amazon.com/dp/B0G847C6T6) [![Peachy Clean Silicone Dish Sponge Scrubbers Unscented Freshness Non-Scratch Odor-Resistant Durable Dish Sponges for Kitchen 3pk](https://m.media-amazon.com/images/I/51Sz466pLlL.jpg)**Peachy Clean Silicone Dish Sponge Scrubbers Unscented Freshness Non-Scratch Odor-Resistant Durable Dish Sponges for Kitchen 3pk**Peachy Clean**$16.53**4.4★**▲ 308%**](https://www.amazon.com/dp/B07RRZ9WGT) [![BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)](https://m.media-amazon.com/images/I/51-EtVR99WL.jpg)**BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)**BESSONLE**$13.24**4.0★**▲ 88%**](https://www.amazon.com/dp/B0FQJ5F8PW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.

30K20KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**27%

*“They scrub very nice”*

**Quality-Overall**8%

*“Excellent product for pots, dishes, cups, and even your face”*

**Durability**8%

*“Very durable”*

**Smell**5%

*“No weird odor”*

**Advertised Vs Actual Product**5%

*“Works as advertised”*

**Ease Of Use**5%

*“Easy to use”*

**Size-Overall**3%

*“Its also a nice size”*

**Washability**3%

*“Theyre reusable, easy to clean, and have held up well so far”*

**Color**3%

*“Nice and bright colors”*

**Strength**2%

*“Great and sturdy”*

### **What buyers complain about **

**Ease Of Cleaning**19%

*“They are NOT good for cleaning”*

**Size-Overall**16%

*“Smaller than a regular dish sponge”*

**Smell**7%

*“No smell”*

**Durability**4%

*“breaks apart after some useage”*

**Functionality-Overall**4%

*“doesn't squeeze adequately”*

**Grip**4%

*“The flop so easily I cannot hold my grip”*

**Hard Feel**3%

*“They are too soft and flimsy”*

**Strength**3%

*“Flimsy”*

**Ease Of Use**3%

*“theyre very hard to handle”*

**Material Quality**3%

*“The material feels noticeably different”*

### **Top return reasons **

**Size-Overall**35%

**Cleaning Modes**11%

**Functionality-Overall**7%

**Advertised Vs Actual Product**7%

**Ease Of Cleaning**7%

**Material Quality**4%

**Wet Cleaning**4%

**Defective Material/Parts**4%

**Quality-Overall**3%

**Strength**2%