---
title: "shungite — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/shungite"
last_updated: "2026-07-14T00:30:25.486Z"
locale: en
meta:
  description: "shungite shows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:description": "shungite shows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list."
  "og:title": "shungite — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shungite**

**Worth a look**

Shows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 28Growth 19Conversion 37Competition 77Returns 79Price range 71Avg price 80Brand share 65Review moat 88Quality gap 63

**Review moat**

**Great****232.44**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.99**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$4.74–$40.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$118K**

$118K/yr · 237K searches

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**20 **▼falling

**Sellers**

**25**

**Top-5 brand share**

**66%**

**Open market**

**27%**

- Shungite World22% - wellness hut14% - Karelian Heritage11% - Amazing Gemstone9% - LWQCHW9% - SHUNGITE TOLVU7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Shungite Stones - by wellness hut - Authentic Tier III Karelian Rocks for Drinking Water Infusion - Natural Minerals with High Fullerenes Content - 1-Pound Bag](https://m.media-amazon.com/images/I/41fEzDoCz4L.jpg)**Shungite Stones - by wellness hut - Authentic Tier III Karelian Rocks for Drinking Water Infusion - Natural Minerals with High Fullerenes Content - 1-Pound Bag**wellness hut**$24.01**4.4★1,242 rev](https://www.amazon.com/dp/B07HKHTFPV) [2![Shungite World Authentic Shungite Pyramid Unpolished 30 mm / 1.18 Chakra Energy Natural Healing Crystal Real Black Pyramid Home Office Protection Desk Decor Meditation Reiki Grounding Stone](https://m.media-amazon.com/images/I/31zDrK2xFrL.jpg)**Shungite World Authentic Shungite Pyramid Unpolished 30 mm / 1.18 Chakra Energy Natural Healing Crystal Real Black Pyramid Home Office Protection Desk Decor Meditation Reiki Grounding Stone**Shungite World**$10.01**4.6★662 rev](https://www.amazon.com/dp/B0B3421Y78) [3![LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)](https://m.media-amazon.com/images/I/31ZPV9RiitL.jpg)**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)**LWQCHW**$13.95**4.3★35 rev](https://www.amazon.com/dp/B0DK5LQTG2) [4![Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)](https://m.media-amazon.com/images/I/41p3dJHFFkL.jpg)**Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)**Hicarer**$15.01**4.2★620 rev](https://www.amazon.com/dp/B0BTKJQJ1J) [5![Amazing Gemstone Raw Shungite Stones Crystal Rock Real Shungite Stones for Water Purification - 30-70mm Piedra Shungite Original (5 Pieces)](https://m.media-amazon.com/images/I/41CkvV1JzwL.jpg)**Amazing Gemstone Raw Shungite Stones Crystal Rock Real Shungite Stones for Water Purification - 30-70mm Piedra Shungite Original (5 Pieces)**Amazing Gemstone**$11.89**4.3★807 rev](https://www.amazon.com/dp/B0BPYCDRXJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)](https://m.media-amazon.com/images/I/314EAa41bJL.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)**Karelian Heritage**$17.25**38 rev6mo ago](https://www.amazon.com/dp/B0G43ZJQ48) [![Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types](https://m.media-amazon.com/images/I/31t8ZjGs-5L.jpg)**Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types**Crystal Vibe**$22.44**3 rev8mo ago](https://www.amazon.com/dp/B0FY2LVT8Y) [![LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)](https://m.media-amazon.com/images/I/4121CVjruqL.jpg)**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)**LWQCHW**$14.08**35 rev1y ago](https://www.amazon.com/dp/B0FH54MGV8) [![LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (8mm 2pc)](https://m.media-amazon.com/images/I/41+UXetGTjL.jpg)**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (8mm 2pc)**LWQCHW**$15.32**35 rev1y ago](https://www.amazon.com/dp/B0FH51Z9PY) [![EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)](https://m.media-amazon.com/images/I/51P2i9PrCLL.jpg)**EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker \[Reusable\] \[Slim Design\] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)**YUEKAI**$16.93**26 rev1y ago](https://www.amazon.com/dp/B0F5WMJB24)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry](https://m.media-amazon.com/images/I/31No5aCnGWL.jpg)**A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry**A&M GEMS & JEWELS**$28.34**5.0★**▲ 239%**](https://www.amazon.com/dp/B0B342BX2B) [![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)](https://m.media-amazon.com/images/I/314EAa41bJL.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)**Karelian Heritage**$17.25**4.2★**▲ 235%**](https://www.amazon.com/dp/B0G43ZJQ48) [![Rare Specimen - Not an Imitation - Shungite Stone - 32% Carbon - Type 3 - Smoothed - Russian Real Black Rock - TOLVU](https://m.media-amazon.com/images/I/21EPrnaxz5L.jpg)**Rare Specimen - Not an Imitation - Shungite Stone - 32% Carbon - Type 3 - Smoothed - Russian Real Black Rock - TOLVU**SHUNGITE TOLVU**$4.82**0.0★**▲ 233%**](https://www.amazon.com/dp/B0G7MNHR53) [![Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)](https://m.media-amazon.com/images/I/31R--vMCq1L.jpg)**Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)**Karelian Heritage**$21.32**4.2★**▲ 231%**](https://www.amazon.com/dp/B0CC6SMGJY) [![LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)](https://m.media-amazon.com/images/I/4121CVjruqL.jpg)**LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)**LWQCHW**$14.08**4.3★**▲ 221%**](https://www.amazon.com/dp/B0FH54MGV8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

12K8KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“Absolutely beautiful in person”*

**Size-Overall**14%

*“Good fit”*

**Value For Money**10%

*“excellent value for the money”*

**Advertised Vs Actual Product**8%

*“As described”*

**Gifting Purpose**6%

*“It came with a free gift”*

**Design-Overall**4%

*“Beautiful design comes with a necklace”*

**Ease Of Use**3%

*“Ease of wear”*

**Strength**3%

*“Powerful piece of Orgonite”*

**Precious Gemstone**3%

*“The stone itself was cool”*

**Thickness**2%

*“And I love the size and thickness”*

### **What buyers complain about **

**Size-Overall**31%

*“Tight”*

**Durability**14%

*“Broke”*

**Strength**8%

*“It breaks”*

**Quality-Overall**6%

*“Cheap”*

**Material Quality**5%

*“structure of the material—may not have the longest lifespan”*

**Ease Of Use**4%

*“Afraid to use it really”*

**Ease Of Cleaning**4%

*“Wei dirty even after cleaning them even boiled them”*

**Residue**4%

*“Leaves black residue on hands”*

**Stitch/Finish/Polish**4%

*“is looks like a cheap piece of sewing thread”*

**Weight Heavy**2%

*“I feel like it's no more than a glorified decoration or paper weight”*

### **Top return reasons **

**Size-Overall**26%

**Advertised Vs Actual Product**18%

**Functionality-Overall**6%

**Defective Material/Parts**6%

**Wrist Fit**5%

**Adhesion/Stickiness**4%

**Quality-Overall**3%

**Material Quality**3%

**Color**2%

**Strength**2%