---
title: "shake — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/shake"
last_updated: "2026-07-14T04:58:36.325Z"
locale: en
meta:
  description: "shake clears our launch bar: a $47.4M/yr market growing +7.7% this quarter with returns at 0.0%."
  "og:description": "shake clears our launch bar: a $47.4M/yr market growing +7.7% this quarter with returns at 0.0%."
  "og:title": "shake — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shake**

**Launch it**

A $47.4M/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 35Conversion 74Competition 79Returns 100Price range 83Avg price 95Brand share 26Review moat 21Quality gap 37

**Market size**

**Incredible****$47.4M**

$47.4M/yr · 25.8M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$26.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.30–$53.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,519.96**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**11 **▼falling

**Sellers**

**156**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Premier Protein61% - Core Power7% - Muscle Milk7% - nurri7% - Oikos6% - Ensure4% - Open — no brand owns it (5 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1.9M8%$3.8M12%$5.7M16%$7.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51a2fzHIlqL.jpg)**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.60**4.8★7,705 rev](https://www.amazon.com/dp/B008JGIZGS) [2![Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51M-fvfK+1L.jpg)**Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.67**4.7★6,730 rev](https://www.amazon.com/dp/B008JGIZNQ) [3![Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51NR0gINcZL.jpg)**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.25**4.6★59,773 rev](https://www.amazon.com/dp/B07MJL8NXR) [4![Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/516rsvuortL.jpg)**Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$23.50**4.8★5,439 rev](https://www.amazon.com/dp/B0DFJP6LZF) [5![Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)](https://m.media-amazon.com/images/I/51DEJQAwpyL.jpg)**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41IBno-0+tL.jpg)**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**300 rev2mo ago](https://www.amazon.com/dp/B0GVL5TFPP) [![Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41vX60V2GRL.jpg)**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**271 rev2mo ago](https://www.amazon.com/dp/B0GVL5Z2BX) [![Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41ZgdQBvEnL.jpg)**Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.41**176 rev2mo ago](https://www.amazon.com/dp/B0GVL7SH7J) [![Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/511yjGD+IZL.jpg)**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**964 rev5mo ago](https://www.amazon.com/dp/B0GFCGJ1HF) [![Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51ujcFSVlbL.jpg)**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41ZgdQBvEnL.jpg)**Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.41**3.9★**▲ 267%**](https://www.amazon.com/dp/B0GVL7SH7J) [![Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41IBno-0+tL.jpg)**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**3.5★**▲ 263%**](https://www.amazon.com/dp/B0GVL5TFPP) [![Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41vX60V2GRL.jpg)**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**3.6★**▲ 263%**](https://www.amazon.com/dp/B0GVL5Z2BX) [![Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/511yjGD+IZL.jpg)**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**4.5★**▲ 148%**](https://www.amazon.com/dp/B0GFCGJ1HF) [![Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/512sfOYKhuL.jpg)**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FQ97YZ8V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

1.3M750KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**36%

*“Delicious shakes”*

**Nutritional Content**23%

*“Great Nutrition”*

**Flavor**13%

*“Flavors are delicious”*

**Quality-Overall**4%

*“Excellent Product”*

**Value For Money**3%

*“Decent price”*

**Sweetness**1%

*“Its not too sweet”*

**Ease Of Use**1%

*“easier to handle”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Texture/Consistency-Overall**1%

*“Great consistency”*

**Soft Feel**1%

*“Smooth and creamy”*

### **What buyers complain about **

**Taste-Overall**26%

*“Chalky Taste”*

**Value For Money**9%

*“Price is very high”*

**Flavor**9%

*“Bad flavor”*

**Nutritional Content**6%

*“Unhealthy”*

**Sweetness**4%

*“Horribly sweet”*

**Dilute/Watery**3%

*“Too watery”*

**Thickness**2%

*“It lacked the thick”*

**Artificial Sweeteners**2%

*“a there is just a tiny glimmer of an artificial sweetener taste if you really search for it”*

**Quality-Overall**2%

*“Lowest quality”*

**Texture/Consistency-Overall**1%

*“the texture was too thin for me”*

### **Top return reasons **

**Size-Overall**40%

**Temperature Control**20%

**Functionality-Overall**20%

**Flavor**20%