---
title: "shake mix — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/shake-mix"
last_updated: "2026-07-14T06:09:13.987Z"
locale: en
meta:
  description: "shake mix shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "shake mix shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "shake mix — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **shake mix**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 21Conversion 56Competition 73Returns 100Price range 95Avg price 95Brand share 29Review moat 24Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$45.98**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.64–$97.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 627K searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,943.45**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**628**

**Top-5 brand share**

**88%**

**Open market**

**11%**

- RAW42% - Vital Proteins25% - GNC16% - Optimum Nutrition3% - Raw Organic Whey2% - Micro Ingredients2% - Open — no brand owns it (11 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$41K6%$82K9%$123K12%$164K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz](https://m.media-amazon.com/images/I/41vrNNLvxsL.jpg)**Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz**Vital Proteins**$20.12**4.4★12,546 rev](https://www.amazon.com/dp/B098RX87V2) [2![RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings](https://m.media-amazon.com/images/I/41tONPSARRL.jpg)**RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings**RAW**$46.04**4.6★366 rev](https://www.amazon.com/dp/B09T74RH6Y) [3![Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister](https://m.media-amazon.com/images/I/41nN3jnb7bL.jpg)**Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister**Vital Proteins**$27.45**4.4★12,546 rev](https://www.amazon.com/dp/B0DZF2RSK6) [4![RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings](https://m.media-amazon.com/images/I/41pYZecFdmL.jpg)**RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings**RAW**$52.75**4.6★80 rev](https://www.amazon.com/dp/B0DGP3K8GJ) [5![Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz](https://m.media-amazon.com/images/I/410xqHE-RDL.jpg)**Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz**Vital Proteins**$42.54**4.4★695 rev](https://www.amazon.com/dp/B0DP1C9MZK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)](https://m.media-amazon.com/images/I/41TmyM9qzyL.jpg)**GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)**GNC**$53.72**5 rev4mo ago](https://www.amazon.com/dp/B0GP2Y4WJ7) [![NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings](https://m.media-amazon.com/images/I/41gkUUDESyL.jpg)**NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings**NATURE TARGET**$18.53**61 rev5mo ago](https://www.amazon.com/dp/B0GJZ5P1ZP) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)](https://m.media-amazon.com/images/I/51+RLMO36SL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)**GNC**$97.24**20 rev5mo ago](https://www.amazon.com/dp/B0GJGGZ3RL) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)](https://m.media-amazon.com/images/I/51Nftus6fkL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)**GNC**$96.88**9 rev5mo ago](https://www.amazon.com/dp/B0GJG2W1B8) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)](https://m.media-amazon.com/images/I/41Xn+3j-MXL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)**GNC**$53.56**20 rev5mo ago](https://www.amazon.com/dp/B0GJGD6YPL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)](https://m.media-amazon.com/images/I/41TmyM9qzyL.jpg)**GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)**GNC**$53.72**4.0★**▲ 318%**](https://www.amazon.com/dp/B0GP2Y4WJ7) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)](https://m.media-amazon.com/images/I/41Xn+3j-MXL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)**GNC**$53.56**4.6★**▲ 309%**](https://www.amazon.com/dp/B0GJGD6YPL) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)](https://m.media-amazon.com/images/I/51+RLMO36SL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)**GNC**$97.24**4.6★**▲ 305%**](https://www.amazon.com/dp/B0GJGGZ3RL) [![GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)](https://m.media-amazon.com/images/I/51Nftus6fkL.jpg)**GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)**GNC**$96.88**3.8★**▲ 304%**](https://www.amazon.com/dp/B0GJG2W1B8) [![NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings](https://m.media-amazon.com/images/I/41gkUUDESyL.jpg)**NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings**NATURE TARGET**$18.53**4.1★**▲ 288%**](https://www.amazon.com/dp/B0GJZ5P1ZP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.

20K15KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**29%

*“Absolutely DELICIOUS”*

**Nutritional Content**15%

*“Excellent protein supplement”*

**Flavor**10%

*“great flavor options”*

**Quality-Overall**8%

*“Good no complaints”*

**Solubility**4%

*“Easy to mix”*

**Value For Money**4%

*“Cant beat the price”*

**Blend/Ratio**3%

*“Blends really smoothly”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Sweetness**1%

*“Satisfies my sweet tooth—all while helping my hair and nails and skin”*

**Calcium**1%

*“Good quality collagen supplement”*

### **What buyers complain about **

**Taste-Overall**20%

*“Artificial aftertaste”*

**Value For Money**8%

*“Just expensive”*

**Flavor**7%

*“The flavor is a little weird as well”*

**Solubility**6%

*“Does not mix well”*

**Nutritional Content**4%

*“Sugar is not a Food”*

**Artificial Sweeteners**3%

*“Stevia taste too strong”*

**Sweetness**3%

*“Too sweet”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISEMENT”*

**Texture/Consistency-Overall**2%

*“Bad texture”*

**Ease Of Use**2%

*“Impossible to open”*

### **Top return reasons **

**Taste-Overall**18%

**Value For Money**14%

**Leak-Proof**7%

**Artificial Sweeteners**7%

**Smell**7%

**Acid Regulator/Stomach Ache Relief**7%

**Solubility**7%

**Advertised Vs Actual Product**7%

**Dilute/Watery**7%

**Size-Overall**7%