---
title: "sfh pure whey protein powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sfh-pure-whey-protein-powder"
last_updated: "2026-07-14T03:29:33.299Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — sfh pure whey protein powder doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — sfh pure whey protein powder doesn't clear our bar today."
  "og:title": "sfh pure whey protein powder — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **sfh pure whey protein powder**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 35Conversion 54Competition 10Returns 100Price range 95Avg price 92Brand share 0Review moat 24Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$36.59–$98.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$52.49**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$199K**

$199K/yr · 85K searches

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,011.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- BulkSupplements83% - NAKED11% - Nutricost3% - SFH3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$30K30%$60K45%$90K60%$119K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/4131dtVN-6L.jpg)**BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$43.05**4.5★8,174 rev](https://www.amazon.com/dp/B00E7IODXQ) [2![BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41ySKDJ5mdL.jpg)**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★609 rev](https://www.amazon.com/dp/B0128RSQLC) [3![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★10,286 rev](https://www.amazon.com/dp/B00XIKPUK4) [4![BulkSupplements.com Whey Protein Concentrate Powder - Whey Protein Powder Supplement Unsweetened Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/418zX6TlcZL.jpg)**BulkSupplements.com Whey Protein Concentrate Powder - Whey Protein Powder Supplement Unsweetened Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.59**4.3★2,069 rev](https://www.amazon.com/dp/B00H2WHCB4) [5![BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41per7jtyAL.jpg)**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**4.3★371 rev](https://www.amazon.com/dp/B012ECXIY6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [![Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate](https://m.media-amazon.com/images/I/41lHzz1yZ7L.jpg)**Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate**Nutricost**$60.07**4,494 rev9y ago](https://www.amazon.com/dp/B01KITQG0A) [![BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41per7jtyAL.jpg)**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**371 rev10y ago](https://www.amazon.com/dp/B012ECXIY6) [![BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41ySKDJ5mdL.jpg)**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**609 rev10y ago](https://www.amazon.com/dp/B0128RSQLC) [![SFH Pure Whey Protein Powder (Chocolate) Best Tasting Grass Fed Whey | All Natural | Non-GMO No Artificials Soy Free Gluten Free | (Chocolate 31.6 Ounce (Pack of 1)](https://m.media-amazon.com/images/I/416GXxf1ZIL.jpg)**SFH Pure Whey Protein Powder (Chocolate) Best Tasting Grass Fed Whey | All Natural | Non-GMO No Artificials Soy Free Gluten Free | (Chocolate 31.6 Ounce (Pack of 1)**SFH**$58.17**637 rev10y ago](https://www.amazon.com/dp/B072KL928F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41ySKDJ5mdL.jpg)**BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$36.89**4.4★**▲ 91%**](https://www.amazon.com/dp/B0128RSQLC) [![NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings](https://m.media-amazon.com/images/I/31fy1iRxgJL.jpg)**NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings**NAKED**$98.30**4.3★**▲ 90%**](https://www.amazon.com/dp/B00NBDMN8U) [![BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/4131dtVN-6L.jpg)**BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$43.05**4.5★**▲ 20%**](https://www.amazon.com/dp/B00E7IODXQ) [![NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives](https://m.media-amazon.com/images/I/31T6eTg13PL.jpg)**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**4.3★**— 1%**](https://www.amazon.com/dp/B00XIKPUK4) [![BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/41per7jtyAL.jpg)**BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$57.50**4.3★**▼ 29%**](https://www.amazon.com/dp/B012ECXIY6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — +8.1% search growth over the last 90 days.

2K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**20%

*“Great Protein Powder”*

**Quality-Overall**10%

*“Excellent Product”*

**Taste-Overall**10%

*“Has a good--but not strong--taste”*

**Flavor**8%

*“It has a delicious, natural flavor”*

**Solubility**6%

*“It mixes well”*

**Value For Money**4%

*“Good deal”*

**Blend/Ratio**4%

*“it does mix pretty well”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ingredients-Overall**3%

*“Good quality, simple ingredients”*

**Cleansing**2%

*“Clean product”*

### **What buyers complain about **

**Taste-Overall**15%

*“has a strange taste/smell”*

**Flavor**9%

*“Taste is unflavored”*

**Solubility**8%

*“Does not mix well”*

**Value For Money**7%

*“So expensive”*

**Nutritional Content**6%

*“Less protein”*

**Advertised Vs Actual Product**3%

*“This product is misleading”*

**Smell**2%

*“Strong chemically smell”*

**Quality-Overall**2%

*“Horrible quality control”*

**Ingredients-Overall**2%

*“One ingredient and unflavored-hard to find”*

**Dilute/Watery**2%

*“Hard to mix with water since it does not anything apart from whey”*

### **Top return reasons **

**Value For Money**100%