---
title: "scrubbing cloth — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/scrubbing-cloth"
last_updated: "2026-07-14T01:58:45.701Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — scrubbing cloth doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — scrubbing cloth doesn't clear our bar today."
  "og:title": "scrubbing cloth — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **scrubbing cloth**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 13Conversion 94Competition 13Returns 97Price range 56Avg price 54Brand share 0Review moat 22Quality gap 19

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.73–$24.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.48**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$203K**

$203K/yr · 139K searches

**Review moat**

**Bad****10,398.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Skoy86% - Wet-It!11% - EUROSCRUBBY3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$41K30%$61K40%$81K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/513OeJW6dTL.jpg)**Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$13.73**4.7★18,747 rev](https://www.amazon.com/dp/B07DXB29BF) [2![Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/41KSmo4JtzL.jpg)**Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$7.73**4.7★18,747 rev](https://www.amazon.com/dp/B00BJCV6JC) [3![Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted](https://m.media-amazon.com/images/I/41icCd4irfL.jpg)**Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted**Skoy**$14.05**4.7★13,057 rev](https://www.amazon.com/dp/B0858D5DYT) [4![Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)](https://m.media-amazon.com/images/I/61qmAGHEKIL.jpg)**Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)**Wet-It!**$10.91**4.6★1,254 rev](https://www.amazon.com/dp/B088KSTBPK) [5![Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/5116NfqvmJL.jpg)**Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$24.42**4.7★18,747 rev](https://www.amazon.com/dp/B07DX9PW7G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors](https://m.media-amazon.com/images/I/51bd4SDEmrL.jpg)**Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors**Skoy**$13.57**3,732 rev2y ago](https://www.amazon.com/dp/B0CCHWSZ88) [![Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted](https://m.media-amazon.com/images/I/41icCd4irfL.jpg)**Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted**Skoy**$14.05**13,057 rev6y ago](https://www.amazon.com/dp/B0858D5DYT) [![Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)](https://m.media-amazon.com/images/I/61qmAGHEKIL.jpg)**Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)**Wet-It!**$10.91**1,254 rev7y ago](https://www.amazon.com/dp/B088KSTBPK) [![Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/513OeJW6dTL.jpg)**Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$13.73**18,747 rev8y ago](https://www.amazon.com/dp/B07DXB29BF) [![Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/5116NfqvmJL.jpg)**Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$24.42**18,747 rev8y ago](https://www.amazon.com/dp/B07DX9PW7G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs](https://m.media-amazon.com/images/I/41KSmo4JtzL.jpg)**Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs**Skoy**$7.73**4.7★**▲ 44%**](https://www.amazon.com/dp/B00BJCV6JC) [![Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors](https://m.media-amazon.com/images/I/51bd4SDEmrL.jpg)**Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors**Skoy**$13.57**4.7★**▲ 34%**](https://www.amazon.com/dp/B0CCHWSZ88) [![Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)](https://m.media-amazon.com/images/I/61qmAGHEKIL.jpg)**Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)**Wet-It!**$10.91**4.6★**▲ 31%**](https://www.amazon.com/dp/B088KSTBPK) [![Skoy Cloth 4-pack Versatile Swedish Dishcloths for Kitchen and Household Use Reusable Cleaning Cloths Planet-Friendly Dishwasher and Dryer-Safe Assorted Colors](https://m.media-amazon.com/images/I/519HjBw+OSL.jpg)**Skoy Cloth 4-pack Versatile Swedish Dishcloths for Kitchen and Household Use Reusable Cleaning Cloths Planet-Friendly Dishwasher and Dryer-Safe Assorted Colors**Skoy**$8.00**4.7★**▲ 26%**](https://www.amazon.com/dp/B00275BB6S) [![Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors](https://m.media-amazon.com/images/I/51D-hKtCKBL.jpg)**Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors**Skoy**$7.74**4.7★**— 6%**](https://www.amazon.com/dp/B07QWB3LB5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 74 weeks — -24.5% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**37%

*“Cleans well”*

**Durability**10%

*“Durable, Clean, and Easy to Maintain”*

**Scratch Resistance**7%

*“Does not scratch”*

**Quality-Overall**7%

*“Great quality and vibrant colors”*

**Color**4%

*“theyre very colorful”*

**Value For Money**4%

*“Well worth it”*

**Ease Of Use**3%

*“Easy to use”*

**Size-Overall**2%

*“Convenient size”*

**Washability**2%

*“and rewashable”*

**Strength**2%

*“Very sturdy”*

### **What buyers complain about **

**Smell**10%

*“Do not hold odor”*

**Ease Of Cleaning**9%

*“Clever But Not Easy to Clean Once Dirty”*

**Durability**8%

*“These issues make them feel a bit less durable over time”*

**Hard Feel**7%

*“It is not soft”*

**Size-Overall**7%

*“Small and Falling Apart”*

**Color**7%

*“see if I ordered the wrong color”*

**Thickness**5%

*“they are not as thick”*

**Stain Resistance**4%

*“they get stained very quickly”*

**Absorbency**3%

*“Not absorbent”*

**Scratch Resistance**3%

*“to me it just seemed like another non scratch cloth”*

### **Top return reasons **

**Material Quality**18%

**Scratch Resistance**10%

**Color**9%

**Advertised Vs Actual Product**9%

**Hard Feel**7%

**Size-Overall**6%

**Wet Cleaning**6%

**Value For Money**4%

**Defective Material/Parts**3%

**Quality-Overall**3%