---
title: "scented colored pencils — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/scented-colored-pencils"
last_updated: "2026-07-14T00:24:55.576Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — scented colored pencils doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — scented colored pencils doesn't clear our bar today."
  "og:title": "scented colored pencils — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **scented colored pencils**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 22Conversion 24Competition 73Returns 93Price range 24Avg price 94Brand share 9Review moat 70Quality gap 47

**Avg price**

**Great****$46.57**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****691.56**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$320K**

$320K/yr · 365K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$7.54–$368.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**63**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Lifelines70% - KwikSafety13% - Crayola8% - Malta Dynamics3% - UIANSP3% - AFP2% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$13K8%$26K12%$38K16%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KwikSafety - Charlotte NC - Tsunami [Premium Braided Rope] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.](https://m.media-amazon.com/images/I/51iQ5yYMTiL.jpg)**KwikSafety - Charlotte NC - Tsunami \[Premium Braided Rope\] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.**KwikSafety**$89.54**4.7★515 rev](https://www.amazon.com/dp/B07RJTM3S5) [2![Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors](https://m.media-amazon.com/images/I/61jNFDwIWIL.jpg)**Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors**Lifelines**$28.15**4.5★770 rev](https://www.amazon.com/dp/B0FJTQ1D17) [3![Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Art Meditations - 2 Sets of Markers & 48 Scenes - Hidden Patterns & Pogo-Dot Coloring Books for Tweens Adults & Seniors - Patent-Pending](https://m.media-amazon.com/images/I/61naCvvY0RL.jpg)**Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Art Meditations - 2 Sets of Markers & 48 Scenes - Hidden Patterns & Pogo-Dot Coloring Books for Tweens Adults & Seniors - Patent-Pending**Lifelines**$24.76**4.5★770 rev](https://www.amazon.com/dp/B0DYQJCQT1) [4![Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending](https://m.media-amazon.com/images/I/51I2NZeIrHL.jpg)**Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending**Lifelines**$19.96**4.5★770 rev](https://www.amazon.com/dp/B0GJJSXGK9) [5![Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing](https://m.media-amazon.com/images/I/51rfmni3wAL.jpg)**Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing**Lifelines**$19.97**4.6★943 rev](https://www.amazon.com/dp/B0FS46V89C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors](https://m.media-amazon.com/images/I/51Jgw7GPY1L.jpg)**Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors**Lifelines**$29.56**770 rev1mo ago](https://www.amazon.com/dp/B0H1KBQZMM) [![Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame](https://m.media-amazon.com/images/I/41iBrk0elWL.jpg)**Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame**Lifelines**$48.33**11 rev3mo ago](https://www.amazon.com/dp/B0GL4TBMYK) [![Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending](https://m.media-amazon.com/images/I/51I2NZeIrHL.jpg)**Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending**Lifelines**$19.96**770 rev3mo ago](https://www.amazon.com/dp/B0GJJSXGK9) [![Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Tracing Art Meditations with Markers - 8 Double-Sided Markers & 48 Scenes - Trace-by-Line Coloring Books for Tweens Adults & Seniors](https://m.media-amazon.com/images/I/61KoxONOxFL.jpg)**Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Tracing Art Meditations with Markers - 8 Double-Sided Markers & 48 Scenes - Trace-by-Line Coloring Books for Tweens Adults & Seniors**Lifelines**$29.85**770 rev5mo ago](https://www.amazon.com/dp/B0GGV2J65Q) [![Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing](https://m.media-amazon.com/images/I/51rfmni3wAL.jpg)**Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing**Lifelines**$19.97**943 rev9mo ago](https://www.amazon.com/dp/B0FS46V89C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame](https://m.media-amazon.com/images/I/41iBrk0elWL.jpg)**Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame**Lifelines**$48.33**4.0★**▲ 172%**](https://www.amazon.com/dp/B0GL4TBMYK) [![Palmer Safety Twin 6 KIT I 5pt Hammerhead Harness Twin Self Retracting Lifeline 4 Cross Arm Strap I OSHA/ANSI Fall Arrest Kit (Blue - XLG)](https://m.media-amazon.com/images/I/5196-Dkya8L.jpg)**Palmer Safety Twin 6 KIT I 5pt Hammerhead Harness Twin Self Retracting Lifeline 4 Cross Arm Strap I OSHA/ANSI Fall Arrest Kit (Blue - XLG)**Palmer Safety**$323.73**4.7★**▲ 172%**](https://www.amazon.com/dp/B09QRB8F18) [![AFP 100 FT Vertical Lifeline Assembly w/Rope Grab Snap Hooks & Shock Absorber ANSI & OSHA Rated Fall Protection Roofing Safety Equipment](https://m.media-amazon.com/images/I/41yjQ8iyfnL.jpg)**AFP 100 FT Vertical Lifeline Assembly w/Rope Grab Snap Hooks & Shock Absorber ANSI & OSHA Rated Fall Protection Roofing Safety Equipment**AFP**$104.99**4.6★**▲ 171%**](https://www.amazon.com/dp/B09ML3FTH3) [![Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors](https://m.media-amazon.com/images/I/51Jgw7GPY1L.jpg)**Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors**Lifelines**$29.56**4.5★**▲ 171%**](https://www.amazon.com/dp/B0H1KBQZMM) [![Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending](https://m.media-amazon.com/images/I/51I2NZeIrHL.jpg)**Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending**Lifelines**$19.96**4.5★**▲ 170%**](https://www.amazon.com/dp/B0GJJSXGK9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**33%

*“Scent is excellent”*

**Fun/Entertainment Experience**14%

*“Fun For All Ages”*

**Color**8%

*“the colors are pretty”*

**Quality-Overall**8%

*“Excellent Product”*

**Value For Money**4%

*“Good value”*

**Gifting Purpose**3%

*“Great gift idea too”*

**Ease Of Use**3%

*“Easy to use”*

**Design-Overall**2%

*“Cool aesthetic”*

**Portability**2%

*“very portable”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Smell**39%

*“Not a strong smell”*

**Value For Money**9%

*“Not worth the price”*

**Durability**4%

*“Short lifespan”*

**Leak-Proof**3%

*“they started to leak oil”*

**Quality-Overall**3%

*“Pencil quality isnt great”*

**Color**3%

*“Tired of coloring”*

**Size-Overall**2%

*“doesn't fit”*

**Charging**2%

*“the candle will not charge”*

**Functionality-Overall**1%

*“Does not work”*

**Ease Of Use**1%

*“They are hard to get out of the holder”*

### **Top return reasons **

**Smell**29%

**Advertised Vs Actual Product**13%

**Size-Overall**11%

**Functionality-Overall**9%

**Value For Money**8%

**Color**5%

**Leak-Proof**4%

**Compatibility-Overall**3%

**Product Condition**2%

**Charging**2%