---
title: "scent fill — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/scent-fill"
last_updated: "2026-07-14T02:44:54.492Z"
locale: en
meta:
  description: "scent fill shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "scent fill shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "scent fill — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **scent fill**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 36Growth 45Conversion 49Competition 52Returns 95Price range 74Avg price 92Brand share 0Review moat 45Quality gap 80

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.61**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.63–$30.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+15.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,989.87**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$180K**

$180K/yr · 213K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Scent Fill98% - Mrs. MEYER'S1% - Enviroscent1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$14K12%$22K16%$29K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/41ld-OZIbNL.jpg)**Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$17.30**4.2★1,566 rev](https://www.amazon.com/dp/B0C63B7662) [2![Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/31IGGrmFVPL.jpg)**Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$16.89**4.2★1,566 rev](https://www.amazon.com/dp/B0C62L69VZ) [3![Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/41EyTaJa7tL.jpg)**Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$20.19**4.1★2,450 rev](https://www.amazon.com/dp/B0CS51YRDL) [4![Scent Fill Relax Blend Plug in Air Freshener 4 Scented Oil Refills](https://m.media-amazon.com/images/I/41Yd+F1pQwL.jpg)**Scent Fill Relax Blend Plug in Air Freshener 4 Scented Oil Refills**Scent Fill**$24.79**4.3★2,727 rev](https://www.amazon.com/dp/B01NAP1PWO) [5![Scent Fill Blue Lava Plug in Air Freshener 4 Scented Oil Refills](https://m.media-amazon.com/images/I/41QK8vY8ndL.jpg)**Scent Fill Blue Lava Plug in Air Freshener 4 Scented Oil Refills**Scent Fill**$24.79**4.3★2,727 rev](https://www.amazon.com/dp/B093NHFS75)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [![Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/41EyTaJa7tL.jpg)**Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$20.19**2,450 rev2y ago](https://www.amazon.com/dp/B0CS51YRDL) [![Scent Fill Coconut Sandalwood Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/31MfRRODLJL.jpg)**Scent Fill Coconut Sandalwood Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$17.38**1,566 rev2y ago](https://www.amazon.com/dp/B0CS4JYLLZ) [![Scent Fill Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/31G3+Ba2GDL.jpg)**Scent Fill Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$17.06**1,566 rev2y ago](https://www.amazon.com/dp/B0CJWWMDWC) [![Scent Fill Blue Lava Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/31ON+NatCsL.jpg)**Scent Fill Blue Lava Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$17.00**1,566 rev2y ago](https://www.amazon.com/dp/B0CJ3RL4SX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Scent Fill Vanilla Plug in Air Freshener 4 Scented Oil Refills](https://m.media-amazon.com/images/I/41LqBlPJ9GL.jpg)**Scent Fill Vanilla Plug in Air Freshener 4 Scented Oil Refills**Scent Fill**$24.80**4.3★**▲ 162%**](https://www.amazon.com/dp/B07N9MLZR1) [![Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/41ld-OZIbNL.jpg)**Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$17.30**4.2★**▲ 160%**](https://www.amazon.com/dp/B0C63B7662) [![Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser](https://m.media-amazon.com/images/I/31IGGrmFVPL.jpg)**Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser**Scent Fill**$16.89**4.2★**▲ 132%**](https://www.amazon.com/dp/B0C62L69VZ) [![Scent Fill Lilac Blossoms Plug in Air Freshener 4 Scented Oil Refills](https://m.media-amazon.com/images/I/41esVcHMgcL.jpg)**Scent Fill Lilac Blossoms Plug in Air Freshener 4 Scented Oil Refills**Scent Fill**$24.98**4.3★**▲ 126%**](https://www.amazon.com/dp/B07GH9BMTL) [![Summer Scent Fill Plug in Air Freshener Kit (Cucumber Melon Grapefruit Vanilla Island Essence and Jasmine Nectar) 4 Refills + Diffuser](https://m.media-amazon.com/images/I/31B-Awy0WfL.jpg)**Summer Scent Fill Plug in Air Freshener Kit (Cucumber Melon Grapefruit Vanilla Island Essence and Jasmine Nectar) 4 Refills + Diffuser**Scent Fill**$27.23**4.2★**▲ 107%**](https://www.amazon.com/dp/B07TGV37FG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.

6K4KPrime Day '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**58%

*“Great scent”*

**Quality-Overall**4%

*“Better than popular brands”*

**Durability**3%

*“For the price, value, and the longevity, this was a perfect purchase”*

**Value For Money**3%

*“great price too”*

**Strength**3%

*“Its very strong”*

**Ease Of Cleaning**2%

*“Clean”*

**Advertised Vs Actual Product**2%

*“As described”*

**Leak-Proof**1%

*“So far, there has been no leakage, and it is easy to install”*

**Vegan/Organic**1%

*“because its a cruelty free brand”*

**Toxic/Chemical Free**1%

*“Glad to find non toxic air fresheners”*

### **What buyers complain about **

**Smell**57%

*“Can't smell it”*

**Value For Money**6%

*“A bit pricey”*

**Durability**5%

*“runs out fast”*

**Strength**3%

*“Not strong”*

**Leak-Proof**3%

*“2 bottles leaked”*

**Functionality-Overall**3%

*“Doesn't Work”*

**Natural Ingredients**1%

*“not a natural smell”*

**Stale/Rotten/Spoiled**1%

*“Garbage”*

**Maintenance And Repair**1%

*“Have to replace often”*

**Allergies**1%

*“I have a sensitive nose”*

### **Top return reasons **

**Smell**72%

**Leak-Proof**9%

**Advertised Vs Actual Product**6%

**Functionality-Overall**2%

**Compatibility-Overall**2%

**Strength**1%

**Natural Ingredients**1%

**Product Condition**1%

**Durability**1%

**Size-Overall**1%