---
title: "sawyer picaridin insect repellent — Niche Verdict: Launch it (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sawyer-picaridin-insect-repellent"
last_updated: "2026-07-14T03:15:28.089Z"
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  description: "sawyer picaridin insect repellent clears our launch bar: a $2.2M/yr market growing +314.7% this quarter with returns at 0.5%."
  "og:description": "sawyer picaridin insect repellent clears our launch bar: a $2.2M/yr market growing +314.7% this quarter with returns at 0.5%."
  "og:title": "sawyer picaridin insect repellent — Niche Verdict: Launch it (61/100) | Amazon United States - Flapen"
---

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# **sawyer picaridin insect repellent**

**Launch it**

A $2.2M/yr market growing +314.7% this quarter with returns at 0.5% — clears our launch bar.

Market size 95Growth 100Conversion 97Competition 14Returns 98Price range 52Avg price 63Brand share 0Review moat 22Quality gap 37

**Growth**

**Incredible****+314.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 1.1M searches

**Avg price**

**Good****$13.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.46–$24.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****10,423.92**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**43**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Sawyer77% - OFF!17% - Ranger Ready Repellents2% - Natrapel2% - Grand Tongo2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$219K20%$439K30%$658K40%$878K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)](https://m.media-amazon.com/images/I/41l8YSQCyVL.jpg)**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★16,269 rev](https://www.amazon.com/dp/B07BSM6WTY) [2![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [3![Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)](https://m.media-amazon.com/images/I/51PgZfZAvWL.jpg)**Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)**Sawyer**$19.33**4.5★11,821 rev](https://www.amazon.com/dp/B07BSN7FHH) [4![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**4.6★2,090 rev](https://www.amazon.com/dp/B0DP5DZ57B) [5![Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce](https://m.media-amazon.com/images/I/41pVZYqoMXL.jpg)**Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce**Sawyer**$17.59**4.6★42,088 rev](https://www.amazon.com/dp/B001ANQVYU)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/412aT6Q+fyL.jpg)**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**1,269 rev1y ago](https://www.amazon.com/dp/B0F4M7C3ZG) [![OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz](https://m.media-amazon.com/images/I/31KOB6ndvHL.jpg)**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**424 rev1y ago](https://www.amazon.com/dp/B0DVWFZJP7) [![OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/41JTm4G8qsL.jpg)**OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)**OFF!**$11.21**2,090 rev1y ago](https://www.amazon.com/dp/B0DP5DZ57B) [![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [![Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood](https://m.media-amazon.com/images/I/415q0UwZi3L.jpg)**Grand Tongo DEET-Free Insect Repellent with Picaridin The 12 Hour Protection DEET Alternative - Citrus + Sandalwood**Grand Tongo**$14.02**1,470 rev3y ago](https://www.amazon.com/dp/B0BZ5L4Y1G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)](https://m.media-amazon.com/images/I/412aT6Q+fyL.jpg)**OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)**OFF!**$14.26**4.6★**▲ 46%**](https://www.amazon.com/dp/B0F4M7C3ZG) [![Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)](https://m.media-amazon.com/images/I/41cs6iEju0L.jpg)**Natrapel Tick & Insect Repellent Eco-Spray - Bug Spray with 20% Picaridin - Family Protection Against Mosquitoes Ticks & More - Up to 12 Hours of Protection - 6 oz (2 Pack)**Natrapel**$24.18**4.4★**▲ 37%**](https://www.amazon.com/dp/B07Z462SYG) [![OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz](https://m.media-amazon.com/images/I/31KOB6ndvHL.jpg)**OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz**OFF!**$11.59**4.6★**▲ 22%**](https://www.amazon.com/dp/B0DVWFZJP7) [![Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)](https://m.media-amazon.com/images/I/41l8YSQCyVL.jpg)**Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)**Sawyer**$15.46**4.4★**▲ 14%**](https://www.amazon.com/dp/B07BSM6WTY) [![Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)](https://m.media-amazon.com/images/I/51PgZfZAvWL.jpg)**Sawyer Products SP5762 20% Picaridin Insect Repellent Continuous Spray 6 Fl Oz (Pack of 2)**Sawyer**$19.33**4.5★**▲ 13%**](https://www.amazon.com/dp/B07BSN7FHH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +314.7% search growth over the last 90 days.

60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**30%

*“Fantastic insect repellent”*

**Smell**14%

*“has a gentle smell”*

**Quality-Overall**11%

*“Good trusted brand”*

**Spray/Flow**7%

*“Great spray”*

**Value For Money**3%

*“worth every single penny”*

**Efficiency**3%

*“Efectivo”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Use**2%

*“Easy to use”*

**Adhesion/Stickiness**2%

*“Works well and not sticky on your skin”*

**Safety Standards**2%

*“The front of the bottle says its safe for clothing”*

### **What buyers complain about **

**Pest/Insect Control**23%

*“Didnt work for mosquitoes”*

**Functionality-Overall**10%

*“Not effective”*

**Leak-Proof**10%

*“Leaks”*

**Spray/Flow**7%

*“it does not spray”*

**Smell**5%

*“Strong chemical smell”*

**Value For Money**4%

*“Expensive”*

**Ease Of Use**3%

*“Not easy to use”*

**Size-Overall**3%

*“such small containers”*

**Quality-Overall**3%

*“bad quality”*

**Durability**2%

*“Cheap spray bottle completely came apart in the first minutes of use”*

### **Top return reasons **

**Size-Overall**25%

**Advertised Vs Actual Product**15%

**Value For Money**13%

**Leak-Proof**12%

**Pest/Insect Control**8%

**Functionality-Overall**8%

**Spray/Flow**5%

**Instructions/User Manual/Troubleshooting**2%

**Product Condition**1%

**Portability**1%