---
title: "sage essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/sage-essential-oil"
last_updated: "2026-07-14T08:14:27.011Z"
locale: en
meta:
  description: "sage essential oil shows low returns (1.2%), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:description": "sage essential oil shows low returns (1.2%), but soft demand (-11.3% this quarter) keeps it on the watch list."
  "og:title": "sage essential oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sage essential oil**

**Worth a look**

Shows low returns (1.2%), but soft demand (-11.3% this quarter) keeps it on the watch list.

Market size 28Growth 19Conversion 84Competition 65Returns 91Price range 59Avg price 43Brand share 65Review moat 51Quality gap 40

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.57–$28.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,451.64**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$120K**

$120K/yr · 116K searches

**Growth**

**Bad****-11.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**84**

**Top-5 brand share**

**66%**

**Open market**

**28%**

- Wuvezrub32% - SU JUABA10% - EVOKE OCCU9% - NewCraft8% - Majestic Pure7% - Cliganic6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sage Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - 1 Fl Oz](https://m.media-amazon.com/images/I/41SmHcnvrtL.jpg)**Sage Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - 1 Fl Oz**Wuvezrub**$6.23**4.3★96 rev](https://www.amazon.com/dp/B0D7BG2B1C) [2![SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml](https://m.media-amazon.com/images/I/51765fGm5oL.jpg)**SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml**SU JUABA**$9.31**4.5★161 rev](https://www.amazon.com/dp/B0FBWP232Y) [3![EVOKE OCCU Clary Sage Oil Essential Oil for Relaxation Moisturize Skin Air Freshening Add to Spray and Diffuser - 4 FL Oz](https://m.media-amazon.com/images/I/51+E98jUcLL.jpg)**EVOKE OCCU Clary Sage Oil Essential Oil for Relaxation Moisturize Skin Air Freshening Add to Spray and Diffuser - 4 FL Oz**EVOKE OCCU**$9.66**4.6★885 rev](https://www.amazon.com/dp/B09M8R1HWL) [4![Wuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage](https://m.media-amazon.com/images/I/419Thn3tC8L.jpg)**Wuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage**Wuvezrub**$5.89**4.7★49 rev](https://www.amazon.com/dp/B0FHWPZ3ZW) [5![Sage Essential Oils 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - Sage/1 Fl Oz](https://m.media-amazon.com/images/I/41RVV5IhPkL.jpg)**Sage Essential Oils 100% Pure and Natural Essential Oil for Aromatherapy Diffuser - Sage/1 Fl Oz**NewCraft**$6.02**4.2★84 rev](https://www.amazon.com/dp/B0CZF38FK8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Wuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage](https://m.media-amazon.com/images/I/419Thn3tC8L.jpg)**Wuvezrub Sage Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Sage**Wuvezrub**$5.89**49 rev11mo ago](https://www.amazon.com/dp/B0FHWPZ3ZW) [![HIQILI Sea Salt Sage Fragrance Oil for Diffuser Use Candle Making Scents Soap Making Supplies Car/Hotel Collection Diffuser Oil - 1 Fl Oz](https://m.media-amazon.com/images/I/61VVf64zpxL.jpg)**HIQILI Sea Salt Sage Fragrance Oil for Diffuser Use Candle Making Scents Soap Making Supplies Car/Hotel Collection Diffuser Oil - 1 Fl Oz**HIQILI**$8.69**70 rev11mo ago](https://www.amazon.com/dp/B0FG2TW7JZ) [![SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml](https://m.media-amazon.com/images/I/51765fGm5oL.jpg)**SU JUABA Clary Sage Oil Essential Oil 4 Fl Oz for Anxiety Relief Skin Hair Diffuser Aromatherapy -118ml**SU JUABA**$9.31**161 rev1y ago](https://www.amazon.com/dp/B0FBWP232Y) [![100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51AxW08UROL.jpg)**100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$9.93**12 rev1y ago](https://www.amazon.com/dp/B0F481C8TG) [![Wuvezrub Sage Essential Oils 60ML Pure Sage Essential Oil for Aromatherapy Diffuser - 2 Fl Oz](https://m.media-amazon.com/images/I/41VSo4gzBVL.jpg)**Wuvezrub Sage Essential Oils 60ML Pure Sage Essential Oil for Aromatherapy Diffuser - 2 Fl Oz**Wuvezrub**$7.96**89 rev1y ago](https://www.amazon.com/dp/B0DSLN998S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51AxW08UROL.jpg)**100% Pure Clary Sage Oil - 1.02 Fl Oz Clary Sage Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$9.93**5.0★**▲ 375%**](https://www.amazon.com/dp/B0F481C8TG) [![Cliganic Organic Clary Sage Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified](https://m.media-amazon.com/images/I/51NIJTl3nbL.jpg)**Cliganic Organic Clary Sage Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified**Cliganic**$10.00**4.8★**▲ 121%**](https://www.amazon.com/dp/B0BWWPTKYN) [![White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz](https://m.media-amazon.com/images/I/41JKhQxiu4L.jpg)**White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz**Moonwater Elixirs**$16.91**4.6★**▲ 112%**](https://www.amazon.com/dp/B07418K2GG) [![Nirvana Nurture Clary Sage Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/31itlsa4LUL.jpg)**Nirvana Nurture Clary Sage Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$11.38**4.4★**▲ 108%**](https://www.amazon.com/dp/B0F54F2V1R) [![Healing Solutions Organic Sage Essential Oil Pure & Undiluted 0.33 oz (10ml) Sage Essential Oil for Hair Diffuser Skin & Aromatherapy - Therapeutic Grade](https://m.media-amazon.com/images/I/41HABZsFyoL.jpg)**Healing Solutions Organic Sage Essential Oil Pure & Undiluted 0.33 oz (10ml) Sage Essential Oil for Hair Diffuser Skin & Aromatherapy - Therapeutic Grade**Healing Solutions**$11.92**4.6★**▲ 90%**](https://www.amazon.com/dp/B07P16HVMG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

5K3KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**60%

*“Long Lasting Fragrance”*

**Quality-Overall**10%

*“The oil appear appears to be very high-quality and clear and I feel it was a good value for the money”*

**Value For Money**5%

*“It is very affordable”*

**Vegan/Organic**2%

*“Wonderful and affordable organic oil”*

**Ingredients-Overall**2%

*“Ive been very pleased with Su Juabas essential oils including this one”*

**Advertised Vs Actual Product**2%

*“Better Than Expected”*

**Energy Level**2%

*“I love to clear the energy between clients”*

**Durability**1%

*“I am impressed with longevity and the scent smelling earthy and warm”*

**Size-Overall**1%

*“Great size”*

**Soft Feel**1%

*“It is soft”*

### **What buyers complain about **

**Smell**70%

*“Weak Smell”*

**Strength**4%

*“weak”*

**Value For Money**2%

*“And yes it's a bummer that real essential oil is so expensive”*

**Dilute/Watery**2%

*“Dilute or dont dilute”*

**Advertised Vs Actual Product**1%

*“2 stars deducted for creepy marketing”*

**Instructions/User Manual/Troubleshooting**1%

*“Error on the bottle instructions or on the package instructions”*

**Durability**1%

*“doesn't last long”*

**Sour**1%

*“Had a bit of sour”*

**Sweetness**1%

*“The slight sweetness is not there at all”*

**Ingredients-Overall**1%

*“it has a bunch of cheap chemicals in it”*

### **Top return reasons **

**Smell**73%

**Advertised Vs Actual Product**8%

**Leak-Proof**6%

**Size-Overall**2%

**Value For Money**2%

**Functionality-Overall**2%

**Oily/Greasy**1%

**Product Condition**1%

**Quality-Overall**1%

**Dilute/Watery**1%