---
title: "runes — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/runes"
last_updated: "2026-07-14T06:15:56.034Z"
locale: en
meta:
  description: "a small market ($63K/yr) — runes doesn't clear our bar today."
  "og:description": "a small market ($63K/yr) — runes doesn't clear our bar today."
  "og:title": "runes — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **runes**

**Skip it**

A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 19Competition 49Returns 82Price range 83Avg price 84Brand share 64Review moat 77Quality gap 42

**Avg price**

**Great****$18.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.40–$57.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****465.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$63K**

$63K/yr · 226K searches

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**66%**

**Open market**

**27%**

- TGS Gems24% - Tirmanaz19% - AzureGreen9% - NORSE EMPIRE7% - Amazing Gemstone7% - kcrygogo6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual](https://m.media-amazon.com/images/I/51VZDAHT4aL.jpg)**Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual**Tirmanaz**$14.16**4.3★187 rev](https://www.amazon.com/dp/B0DFP1ZTKG) [2![TGS Gems Amethyst Rune Stones Set Engraved Pagan Lettering with Instruction Booklet and Velvet Pouch](https://m.media-amazon.com/images/I/51Z8GghBxDL.jpg)**TGS Gems Amethyst Rune Stones Set Engraved Pagan Lettering with Instruction Booklet and Velvet Pouch**TGS Gems**$21.14**4.7★1,558 rev](https://www.amazon.com/dp/B098JTZDTJ) [3![Casting Magic Water Buffalo Bone 25 Piece Elder Futhark Rune Stone Set](https://m.media-amazon.com/images/I/41ETRyApwdL.jpg)**Casting Magic Water Buffalo Bone 25 Piece Elder Futhark Rune Stone Set**AzureGreen**$12.40**4.7★438 rev](https://www.amazon.com/dp/B072HLM1GG) [4![NORSE EMPIRE Viking Rune Divination Set Includes a Premium Leather Divination mat and Genuine Bone Elder Futhark runestone Pieces](https://m.media-amazon.com/images/I/41ZPRmFcJmL.jpg)**NORSE EMPIRE Viking Rune Divination Set Includes a Premium Leather Divination mat and Genuine Bone Elder Futhark runestone Pieces**NORSE EMPIRE**$57.97**4.6★130 rev](https://www.amazon.com/dp/B0BBR59W8B) [5![Amazing Gemstone Black Agate Crystal Runes Set of 25 Engraved Rune Stones with Runes Book PDF](https://m.media-amazon.com/images/I/41dG3xitVRL.jpg)**Amazing Gemstone Black Agate Crystal Runes Set of 25 Engraved Rune Stones with Runes Book PDF**Amazing Gemstone**$11.96**4.6★87 rev](https://www.amazon.com/dp/B08R5ZD8NG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation](https://m.media-amazon.com/images/I/41f8WLYwUkL.jpg)**Sliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation**Sliner**$14.45**5 rev6mo ago](https://www.amazon.com/dp/B0GDFVM6QT) [![Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices](https://m.media-amazon.com/images/I/41E216QgsbL.jpg)**Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices**Ssshqlcb**$15.32**5 rev9mo ago](https://www.amazon.com/dp/B0FSSPVS4H) [![Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual](https://m.media-amazon.com/images/I/51VZDAHT4aL.jpg)**Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual**Tirmanaz**$14.16**187 rev1y ago](https://www.amazon.com/dp/B0DFP1ZTKG) [![Tirmanaz Runes Wooden Runes Set with Guide Book Healing Crystals Ritual Paper Tarot Bag Witch Runa for Beginners Witchcraft/Divination/Meditation/Spiritual](https://m.media-amazon.com/images/I/51QFb4kSuLL.jpg)**Tirmanaz Runes Wooden Runes Set with Guide Book Healing Crystals Ritual Paper Tarot Bag Witch Runa for Beginners Witchcraft/Divination/Meditation/Spiritual**Tirmanaz**$16.82**108 rev2y ago](https://www.amazon.com/dp/B0CJC68CQL) [![Rune Stone Set Wooden Disc with Eternal Life Inscription and Mixed Color Crystal Rune Set for Meditation and Witchcraft Healing Chakra Balancing for Beginners (Mixed Color Rune Set)](https://m.media-amazon.com/images/I/51kOldChhuL.jpg)**Rune Stone Set Wooden Disc with Eternal Life Inscription and Mixed Color Crystal Rune Set for Meditation and Witchcraft Healing Chakra Balancing for Beginners (Mixed Color Rune Set)**YOOKER**$33.21**44 rev3y ago](https://www.amazon.com/dp/B0C2717RFV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation](https://m.media-amazon.com/images/I/41f8WLYwUkL.jpg)**Sliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation**Sliner**$14.45**4.5★**▲ 279%**](https://www.amazon.com/dp/B0GDFVM6QT) [![KIRTIJW Viking Rings for Men Norse Viking Runes Amulet Ring Jewelry for Men Women size 11](https://m.media-amazon.com/images/I/41BdrcuB15L.jpg)**KIRTIJW Viking Rings for Men Norse Viking Runes Amulet Ring Jewelry for Men Women size 11**KIRTIJW**$10.37**4.6★**▲ 236%**](https://www.amazon.com/dp/B0B9GBDL6M) [![Crocon Labradorite Rectangle Shape Gemstone Rune Stones with Elder Futhark Alphabet Engraved 25 pcs Rune Set Crystal Divination Metaphysical Healing Chakra Reiki Runes Set with a Pouch Size: 21-26mm](https://m.media-amazon.com/images/I/510T4u7XaaL.jpg)**Crocon Labradorite Rectangle Shape Gemstone Rune Stones with Elder Futhark Alphabet Engraved 25 pcs Rune Set Crystal Divination Metaphysical Healing Chakra Reiki Runes Set with a Pouch Size: 21-26mm**Crocon**$24.19**4.2★**▲ 94%**](https://www.amazon.com/dp/B09F2YGMLD) [![Crocon Amethyst Gemstone Rune Stones Set with Elder Futhark Alphabet Engraved Symbol 25 pcs Set for Feng Shui Chakra Balancing Reiki Healing Crystal Runes Stones Set Size: 15-20 mm](https://m.media-amazon.com/images/I/513PTInVpML.jpg)**Crocon Amethyst Gemstone Rune Stones Set with Elder Futhark Alphabet Engraved Symbol 25 pcs Set for Feng Shui Chakra Balancing Reiki Healing Crystal Runes Stones Set Size: 15-20 mm**Crocon**$19.27**4.4★**▲ 77%**](https://www.amazon.com/dp/B07BFS5NX9) [![Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices](https://m.media-amazon.com/images/I/41E216QgsbL.jpg)**Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices**Ssshqlcb**$15.32**3.8★**▲ 75%**](https://www.amazon.com/dp/B0FSSPVS4H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

7K5KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“They look and feel like quality bone, and are very nice to handle”*

**Ease Of Use**12%

*“easy to read”*

**Advertised Vs Actual Product**11%

*“These are as advertised”*

**Weight Light**7%

*“lightweight”*

**Value For Money**6%

*“well worth the price”*

**Color**5%

*“the color is perfect”*

**Size-Overall**4%

*“Good size”*

**Design-Overall**3%

*“Nice design with information”*

**Minerals**3%

*“Really nice set of stones”*

**Soft Feel**3%

*“Smooth and easy to handle”*

### **What buyers complain about **

**Quality-Overall**15%

*“Poor quality”*

**Size-Overall**14%

*“Small”*

**Value For Money**11%

*“do NOT buy this - it's super cheap”*

**Advertised Vs Actual Product**7%

*“did not appear as shown on Amazon photo”*

**Thickness**7%

*“Thin though, very thin”*

**Print Quality**6%

*“poor grammar make it hard to read”*

**Weight Heavy**3%

*“Feel heavier”*

**Ease Of Use**3%

*“Difficult to Keep Flat”*

**Color**3%

*“each is a different color is just odd”*

**Instructions/User Manual/Troubleshooting**2%

*“My instructions were stapled with the pages in the wrong order”*

### **Top return reasons **

**Size-Overall**37%

**Advertised Vs Actual Product**15%

**Quality-Overall**12%

**Ease Of Use**4%

**Defective Material/Parts**4%

**Color**4%

**Print Quality**3%

**Thin**3%

**Material Quality**3%

**Instructions/User Manual/Troubleshooting**3%