---
title: "rose oil — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/rose-oil"
last_updated: "2026-07-14T03:03:19.051Z"
locale: en
meta:
  description: "rose oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "rose oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "rose oil — Niche Verdict: Worth a look (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rose oil**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 18Conversion 86Competition 65Returns 96Price range 66Avg price 58Brand share 85Review moat 24Quality gap 43

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****$1.1M**

$1.1M/yr · 829K searches

**Price range**

**Good****$4.27–$35.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.97**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,168.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▲rising

**Sellers**

**531**

**Top-5 brand share**

**50%**

**Open market**

**45%**

- HIQILI21% - SU JUABA8% - Wuvezrub8% - RAINBOW ABBY7% - Majestic Pure6% - AromaLYA5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$53K10%$106K15%$159K20%$212K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper](https://m.media-amazon.com/images/I/41Ch7Ju6SeL.jpg)**HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper**HIQILI**$8.77**4.6★3,646 rev](https://www.amazon.com/dp/B08YKJ5JFR) [2![SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml](https://m.media-amazon.com/images/I/51IyCl1kJnL.jpg)**SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml**SU JUABA**$9.60**4.5★302 rev](https://www.amazon.com/dp/B0FBWJZN39) [3![Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML](https://m.media-amazon.com/images/I/41sJx9Lw1DL.jpg)**Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML**RAINBOW ABBY**$9.66**4.6★5,053 rev](https://www.amazon.com/dp/B07CSK5JXG) [4![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz](https://m.media-amazon.com/images/I/31P+WLNVfUL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz**Majestic Pure**$11.86**4.3★1,309 rev](https://www.amazon.com/dp/B07GPK352D) [5![Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua](https://m.media-amazon.com/images/I/51ze3hkLQdL.jpg)**Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua**Mumianhua**$6.60**4.6★353 rev](https://www.amazon.com/dp/B089M8WKPF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making](https://m.media-amazon.com/images/I/41qSTInXlrL.jpg)**MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making**MUNUSNA**$8.63**2,429 rev6mo ago](https://www.amazon.com/dp/B0GFMWC3G5) [![Rose Essential Oil 4 Fl Oz - Made in USA](https://m.media-amazon.com/images/I/318VlmWV1JL.jpg)**Rose Essential Oil 4 Fl Oz - Made in USA**AromaLYA**$9.96**19 rev7mo ago](https://www.amazon.com/dp/B0G2L156RW) [![Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =](https://m.media-amazon.com/images/I/51qEcbrh0dL.jpg)**Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =**AromaLYA**$10.86**94 rev10mo ago](https://www.amazon.com/dp/B0FPQW6768) [![wusiyork Rose Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Rose](https://m.media-amazon.com/images/I/416v3BJNkPL.jpg)**wusiyork Rose Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Rose**wusiyork**$4.27**55 rev1y ago](https://www.amazon.com/dp/B0FFBGGQKM) [![SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml](https://m.media-amazon.com/images/I/51IyCl1kJnL.jpg)**SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml**SU JUABA**$9.60**302 rev1y ago](https://www.amazon.com/dp/B0FBWJZN39)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Rose Essential Oil 4 Fl Oz - Made in USA](https://m.media-amazon.com/images/I/318VlmWV1JL.jpg)**Rose Essential Oil 4 Fl Oz - Made in USA**AromaLYA**$9.96**4.3★**▲ 351%**](https://www.amazon.com/dp/B0G2L156RW) [![MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making](https://m.media-amazon.com/images/I/41qSTInXlrL.jpg)**MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making**MUNUSNA**$8.63**4.4★**▲ 168%**](https://www.amazon.com/dp/B0GFMWC3G5) [![Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =](https://m.media-amazon.com/images/I/51qEcbrh0dL.jpg)**Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =**AromaLYA**$10.86**4.6★**▲ 166%**](https://www.amazon.com/dp/B0FPQW6768) [![Soothing House Rose Body Oil Moisturizing Body Oil for Soft Skin and Dry Skin With Jojoba Olive Vitamin E & Rose Oil 4 oz](https://m.media-amazon.com/images/I/41KXJgj-hML.jpg)**Soothing House Rose Body Oil Moisturizing Body Oil for Soft Skin and Dry Skin With Jojoba Olive Vitamin E & Rose Oil 4 oz**Soothing House**$18.67**4.3★**▲ 140%**](https://www.amazon.com/dp/B0F5X5XGX7) [![Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua](https://m.media-amazon.com/images/I/51ze3hkLQdL.jpg)**Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua**Mumianhua**$6.60**4.6★**▲ 131%**](https://www.amazon.com/dp/B089M8WKPF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.

40K30KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**46%

*“Beautiful fragrance”*

**Quality-Overall**11%

*“Excellent product”*

**Moist/Dry**6%

*“Very hydrating”*

**Soft Feel**4%

*“Leaves skin soft”*

**Value For Money**4%

*“Definitely worth the price”*

**Suitability Combination Skin**3%

*“Its great for your skin”*

**Absorbency**2%

*“quickly absorbed”*

**Suitability Oily Skin**2%

*“my skin has a healthy glow without feeling oily”*

**Oily/Greasy**2%

*“It absorbs quickly and doesnt feel greasy, which makes it perfect for using on my face, body, and hair”*

**Brightness/Shine/Glow**1%

*“Glowing skin”*

### **What buyers complain about **

**Smell**41%

*“Awful Smell”*

**Oily/Greasy**4%

*“oily feeling on your skin”*

**Allergies**4%

*“can cause itching”*

**Ingredients-Overall**2%

*“The main ingredient has changed to a cheaper inferior product”*

**Quality-Overall**2%

*“Quality was small”*

**Leak-Proof**2%

*“the oil leaked from the bottle”*

**Natural Ingredients**2%

*“Synthetic Ingredients”*

**Advertised Vs Actual Product**2%

*“I do not believe this product to be what it claims”*

**Dilute/Watery**2%

*“Diluted product”*

**Thickness**2%

*“Not as dense as I would like”*

### **Top return reasons **

**Smell**50%

**Advertised Vs Actual Product**10%

**Leak-Proof**8%

**Oily/Greasy**8%

**Size-Overall**5%

**Functionality-Overall**2%

**Value For Money**2%

**Moist/Dry**2%

**Product Condition**1%

**Defective Material/Parts**1%