---
title: "rose essential oils — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/rose-essential-oils"
last_updated: "2026-07-14T02:51:21.994Z"
locale: en
meta:
  description: "rose essential oils shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "rose essential oils shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "rose essential oils — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rose essential oils**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 18Conversion 88Competition 63Returns 96Price range 81Avg price 71Brand share 79Review moat 49Quality gap 40

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.73–$59.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$837K**

$837K/yr · 562K searches

**Avg price**

**Good****$14.53**

avg listing price — sweet spot $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,608.07**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**518**

**Top-5 brand share**

**56%**

**Open market**

**38%**

- HIQILI22% - Wuvezrub11% - RAINBOW ABBY8% - Majestic Pure8% - SU JUABA7% - AromaLYA6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$42K10%$84K15%$126K20%$167K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper](https://m.media-amazon.com/images/I/41Ch7Ju6SeL.jpg)**HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper**HIQILI**$8.77**4.6★3,646 rev](https://www.amazon.com/dp/B08YKJ5JFR) [2![Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML](https://m.media-amazon.com/images/I/41sJx9Lw1DL.jpg)**Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML**RAINBOW ABBY**$9.66**4.6★5,053 rev](https://www.amazon.com/dp/B07CSK5JXG) [3![SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml](https://m.media-amazon.com/images/I/51IyCl1kJnL.jpg)**SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml**SU JUABA**$9.60**4.5★302 rev](https://www.amazon.com/dp/B0FBWJZN39) [4![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz](https://m.media-amazon.com/images/I/31P+WLNVfUL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz**Majestic Pure**$11.86**4.3★1,309 rev](https://www.amazon.com/dp/B07GPK352D) [5![Wuvezrub Rose Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Rose /1 Fl Oz](https://m.media-amazon.com/images/I/41iktxaUcCL.jpg)**Wuvezrub Rose Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Rose /1 Fl Oz**Wuvezrub**$6.88**4.7★149 rev](https://www.amazon.com/dp/B0D7BRMJ4W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml](https://m.media-amazon.com/images/I/31VNb4HMrQL.jpg)**Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml**Majestic Pure**$14.33**36 rev5mo ago](https://www.amazon.com/dp/B0GK9769VV) [![MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making](https://m.media-amazon.com/images/I/41qSTInXlrL.jpg)**MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making**MUNUSNA**$8.63**2,429 rev6mo ago](https://www.amazon.com/dp/B0GFMWC3G5) [![Rose Essential Oil 4 Fl Oz - Made in USA](https://m.media-amazon.com/images/I/318VlmWV1JL.jpg)**Rose Essential Oil 4 Fl Oz - Made in USA**AromaLYA**$9.96**19 rev7mo ago](https://www.amazon.com/dp/B0G2L156RW) [![Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =](https://m.media-amazon.com/images/I/51qEcbrh0dL.jpg)**Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =**AromaLYA**$10.86**94 rev10mo ago](https://www.amazon.com/dp/B0FPQW6768) [![Wuvezrub Rose Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Rose](https://m.media-amazon.com/images/I/41m63JSG39L.jpg)**Wuvezrub Rose Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Rose**Wuvezrub**$6.97**48 rev1y ago](https://www.amazon.com/dp/B0F9FN3GKP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Rose Essential Oil 4 Fl Oz - Made in USA](https://m.media-amazon.com/images/I/318VlmWV1JL.jpg)**Rose Essential Oil 4 Fl Oz - Made in USA**AromaLYA**$9.96**4.3★**▲ 341%**](https://www.amazon.com/dp/B0G2L156RW) [![Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml](https://m.media-amazon.com/images/I/31VNb4HMrQL.jpg)**Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml**Majestic Pure**$14.33**4.3★**▲ 339%**](https://www.amazon.com/dp/B0GK9769VV) [![Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =](https://m.media-amazon.com/images/I/51qEcbrh0dL.jpg)**Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =**AromaLYA**$10.86**4.6★**▲ 160%**](https://www.amazon.com/dp/B0FPQW6768) [![MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making](https://m.media-amazon.com/images/I/41qSTInXlrL.jpg)**MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making**MUNUSNA**$8.63**4.4★**▲ 156%**](https://www.amazon.com/dp/B0GFMWC3G5) [![Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua](https://m.media-amazon.com/images/I/51ze3hkLQdL.jpg)**Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua**Mumianhua**$6.60**4.6★**▲ 122%**](https://www.amazon.com/dp/B089M8WKPF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

25K15KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**69%

*“Great fragrance”*

**Quality-Overall**9%

*“Quality and trusted brand”*

**Value For Money**3%

*“Worth it”*

**Durability**1%

*“feels very durable”*

**Advertised Vs Actual Product**1%

*“The product is as advertised”*

**Soft Feel**1%

*“Its gentle”*

**Moist/Dry**1%

*“Moisturizing ability”*

**Ingredients-Overall**1%

*“i bought all their essential oils because this company is awesome”*

**Size-Overall**1%

*“it suited me perfectly”*

**Strength**1%

*“Strong”*

### **What buyers complain about **

**Smell**50%

*“Bad scent”*

**Advertised Vs Actual Product**4%

*“Misleading marketing & scam”*

**Natural Ingredients**4%

*“Artificial”*

**Ingredients-Overall**4%

*“I didn't realize it has extra ingredients in it”*

**Dilute/Watery**3%

*“This is very watery”*

**Value For Money**3%

*“sell it for this insanely cheap price”*

**Strength**2%

*“not super strong”*

**Size-Overall**2%

*“It is bigger than I expected”*

**Leak-Proof**2%

*“the oil leaked from the bottle”*

**Oily/Greasy**2%

*“Oils”*

### **Top return reasons **

**Smell**66%

**Advertised Vs Actual Product**12%

**Size-Overall**6%

**Leak-Proof**4%

**Value For Money**2%

**Quality-Overall**1%

**Oily/Greasy**1%

**Vegan/Organic**1%

**Ingredients-Overall**1%

**Dilute/Watery**1%