---
title: "rice protein powder — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T00:28:01.119Z"
locale: en
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  description: "rice protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:description": "rice protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list."
  "og:title": "rice protein powder — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rice protein powder**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 53Growth 31Conversion 78Competition 15Returns 100Price range 95Avg price 95Brand share 6Review moat 66Quality gap 91

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.68**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.06–$74.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****859.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$355K**

$355K/yr · 134K searches

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**531**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- NAKED49% - Nutricost17% - NutriBiotic12% - Terrasoul Superfoods12% - NOW Foods7% - Sunwarrior3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$53K30%$107K45%$160K60%$213K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★2,214 rev](https://www.amazon.com/dp/B0787ST38Q) [2![Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)](https://m.media-amazon.com/images/I/410H2O0e1DL.jpg)**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**4.3★84 rev](https://www.amazon.com/dp/B0DJQ21FZ9) [3![Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds](https://m.media-amazon.com/images/I/41z5uVGzUcL.jpg)**Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds**Terrasoul Superfoods**$19.06**4.3★574 rev](https://www.amazon.com/dp/B0722W4HV3) [4![NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest](https://m.media-amazon.com/images/I/41IdRF937ZL.jpg)**NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest**NutriBiotic**$24.58**4.2★825 rev](https://www.amazon.com/dp/B003145HQY) [5![NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings](https://m.media-amazon.com/images/I/416ifAjr5uL.jpg)**NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings**NAKED**$74.52**3.9★2,214 rev](https://www.amazon.com/dp/B00NBIDHP8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)](https://m.media-amazon.com/images/I/410H2O0e1DL.jpg)**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**84 rev1y ago](https://www.amazon.com/dp/B0DJQ21FZ9) [![Nutricost Organic Rice Protein Powder (2 LB) - Gluten-Free Non-GMO (from Brown Rice)](https://m.media-amazon.com/images/I/41oKDol7kYL.jpg)**Nutricost Organic Rice Protein Powder (2 LB) - Gluten-Free Non-GMO (from Brown Rice)**Nutricost**$28.69**90 rev1y ago](https://www.amazon.com/dp/B0DGJC1CG3) [![Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein Shake Gluten Free Low Carb Dairy Free | Plant Based Classic Sprouted Brown Rice Protein Powder Natural 375g](https://m.media-amazon.com/images/I/417d8StOCxL.jpg)**Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein Shake Gluten Free Low Carb Dairy Free | Plant Based Classic Sprouted Brown Rice Protein Powder Natural 375g**Sunwarrior**$25.96**225 rev8y ago](https://www.amazon.com/dp/B07F49L57C) [![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**2,214 rev8y ago](https://www.amazon.com/dp/B0787ST38Q) [![Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds](https://m.media-amazon.com/images/I/41z5uVGzUcL.jpg)**Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds**Terrasoul Superfoods**$19.06**574 rev9y ago](https://www.amazon.com/dp/B0722W4HV3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest](https://m.media-amazon.com/images/I/41IdRF937ZL.jpg)**NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest**NutriBiotic**$24.58**4.2★**▲ 90%**](https://www.amazon.com/dp/B003145HQY) [![Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)](https://m.media-amazon.com/images/I/410H2O0e1DL.jpg)**Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)**Nutricost**$48.47**4.3★**▲ 26%**](https://www.amazon.com/dp/B0DJQ21FZ9) [![NutriBiotic Vanilla Rice Protein 3 Lb (1.36kg) | Low Carb Keto-Friendly Vegan Raw Protein Powder | Grown & Processed Without Chemicals GMOs or Gluten | Easy to Digest & Nutrient Rich](https://m.media-amazon.com/images/I/411-mxnXU6L.jpg)**NutriBiotic Vanilla Rice Protein 3 Lb (1.36kg) | Low Carb Keto-Friendly Vegan Raw Protein Powder | Grown & Processed Without Chemicals GMOs or Gluten | Easy to Digest & Nutrient Rich**NutriBiotic**$38.43**4.2★**— 5%**](https://www.amazon.com/dp/B00014DLC4) [![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★**— 1%**](https://www.amazon.com/dp/B0787ST38Q) [![NOW Foods Sports Nutrition Sprouted Brown Rice Protein 80% Protein Unflavored Powder 2-Pound](https://m.media-amazon.com/images/I/41HLf-zN31L.jpg)**NOW Foods Sports Nutrition Sprouted Brown Rice Protein 80% Protein Unflavored Powder 2-Pound**NOW Foods**$21.43**4.0★**— 10%**](https://www.amazon.com/dp/B00I054PPS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**18%

*“helps get me protein”*

**Taste-Overall**14%

*“Great Taste”*

**Quality-Overall**9%

*“great product”*

**Blend/Ratio**7%

*“I like it so far when mixed with other stuff”*

**Texture/Consistency-Overall**5%

*“Very fine texture”*

**Vegan/Organic**4%

*“Organic and good protein source”*

**Flavor**4%

*“Blends up easily with a shaker ball and flavor not bad however I do add cocoa and agave”*

**Safety Standards**3%

*“Is it safe to consume”*

**Smell**3%

*“But it smells ok”*

**Advertised Vs Actual Product**3%

*“does its job”*

### **What buyers complain about **

**Taste-Overall**21%

*“The taste and consistency is just wrong”*

**Advertised Vs Actual Product**13%

*“This is false advertising”*

**Nutritional Content**12%

*“Low Protein Content”*

**Flavor**7%

*“It's unflavored,”*

**Dosage**3%

*“Due to the misleading information I had to use 3 times the amount to reach my 30g target”*

**Bitter**3%

*“Chalky and bitter flavor”*

**Quality-Overall**3%

*“it is OK and cheap”*

**Value For Money**2%

*“And it's expensive for what you get”*

**Allergies**2%

*“as a protein drink I can't recommend it because of the irritation I have”*

**Smell**2%

*“I noticed an odd flavor and others have also commented on flavor and odor issues”*