---
title: "retaine pm — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/retaine-pm"
last_updated: "2026-07-14T00:25:56.666Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — retaine pm doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — retaine pm doesn't clear our bar today."
  "og:title": "retaine pm — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **retaine pm**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 16Conversion 80Competition 0Returns 100Price range 78Avg price 84Brand share 0Review moat 25Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.58**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.31–$35.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,063.2**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$90K**

$90K/yr · 59K searches

**Growth**

**Bad****-18.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**198**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Retaine74% - OCuSOFT14% - Refresh4% - Systane4% - Soothe4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$18K40%$36K60%$54K80%$72K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)](https://m.media-amazon.com/images/I/419eQkCWP-L.jpg)**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**4.4★181 rev](https://www.amazon.com/dp/B07WNK51NZ) [2![Retaine PM 5g Tube by Retaine](https://m.media-amazon.com/images/I/41xe506+cIL.jpg)**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**4.6★154 rev](https://www.amazon.com/dp/B00XIPNG0K) [3![Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary](https://m.media-amazon.com/images/I/41AxiyfLDIL.jpg)**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★8,935 rev](https://www.amazon.com/dp/B000052XC0) [4![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★5,470 rev](https://www.amazon.com/dp/B001G0ML14) [5![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★5,576 rev](https://www.amazon.com/dp/B00WJZAOS2)

### **Newest**

by launch date

[![Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)](https://m.media-amazon.com/images/I/419eQkCWP-L.jpg)**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**181 rev3y ago](https://www.amazon.com/dp/B07WNK51NZ) [![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**5,470 rev10y ago](https://www.amazon.com/dp/B001G0ML14) [![Retaine PM 5g Tube by Retaine](https://m.media-amazon.com/images/I/41xe506+cIL.jpg)**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**154 rev11y ago](https://www.amazon.com/dp/B00XIPNG0K) [![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**5,576 rev11y ago](https://www.amazon.com/dp/B00WJZAOS2) [![Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary](https://m.media-amazon.com/images/I/41AxiyfLDIL.jpg)**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**8,935 rev20y ago](https://www.amazon.com/dp/B000052XC0)

### **Trending**

90-day click momentum

[![Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary](https://m.media-amazon.com/images/I/41AxiyfLDIL.jpg)**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★**▲ 265%**](https://www.amazon.com/dp/B000052XC0) [![Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)](https://m.media-amazon.com/images/I/419eQkCWP-L.jpg)**Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)**Retaine**$35.56**4.4★**▲ 18%**](https://www.amazon.com/dp/B07WNK51NZ) [![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★**▼ 17%**](https://www.amazon.com/dp/B00WJZAOS2) [![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★**▼ 35%**](https://www.amazon.com/dp/B001G0ML14) [![Retaine PM 5g Tube by Retaine](https://m.media-amazon.com/images/I/41xe506+cIL.jpg)**Retaine PM 5g Tube by Retaine**OCuSOFT**$23.80**4.6★**▼ 45%**](https://www.amazon.com/dp/B00XIPNG0K)

## **Demand**

Weekly Amazon search volume, last 36 weeks — -18.2% search growth over the last 90 days.

2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**20%

*“Adds comfort to dry eyes”*

**Eye-Hygiene**17%

*“Helps with dry eyes”*

**Efficiency**8%

*“Gel is effective”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Value For Money**6%

*“this is very fairly priced”*

**Quality-Overall**6%

*“Excellent product”*

**Lubrication**4%

*“Nice eye lubricant”*

**Ease Of Use**2%

*“Very effective and easy to use”*

**Comfort-Overall**2%

*“Very comforting”*

**Soothing Effect**2%

*“It instantly soothed my eyes”*

### **What buyers complain about **

**Value For Money**12%

*“is very expensive”*

**Moist/Dry**11%

*“less moisturizing”*

**Thickness**10%

*“Too thick in the small tube”*

**Allergies**7%

*“My eyes felt irritated The next day”*

**Functionality-Overall**6%

*“not really working”*

**Ease Of Use**5%

*“Could not use”*

**Visibility**5%

*“It blurred my vision for quite sometime”*

**Size-Overall**3%

*“Very small”*

**Pain Relief-Overall**3%

*“The pain was intense”*

**Sensitivity-Overall**2%

*“Burns sensitive eyes”*

### **Top return reasons **

**Value For Money**100%