---
title: "rectal cream — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/rectal-cream"
last_updated: "2026-07-14T04:05:14.685Z"
locale: en
meta:
  description: "rectal cream clears our launch bar: a $1.1M/yr market growing +19.9% this quarter with returns at 0.0%."
  "og:description": "rectal cream clears our launch bar: a $1.1M/yr market growing +19.9% this quarter with returns at 0.0%."
  "og:title": "rectal cream — Niche Verdict: Launch it (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rectal cream**

**Launch it**

A $1.1M/yr market growing +19.9% this quarter with returns at 0.0% — clears our launch bar.

Market size 79Growth 50Conversion 100Competition 35Returns 100Price range 62Avg price 84Brand share 8Review moat 22Quality gap 48

**Conversion**

**Incredible****20.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.74**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 289K searches

**Price range**

**Good****$5.98–$29.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,208.17**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**93**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Recticare45% - Preparation H37% - Doctor Butler's7% - REVIVOL-XR5% - HealthA2Z3% - RectaEase2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$111K20%$221K30%$332K40%$443K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Recticare Advanced Hemorrhoidal Cream 30g - 4-1 Symptom Relief: Relieves Pain Itching Burning & Swelling - Max Strength Lidocaine & Phenylephrine](https://m.media-amazon.com/images/I/41GYpqYjaqL.jpg)**Recticare Advanced Hemorrhoidal Cream 30g - 4-1 Symptom Relief: Relieves Pain Itching Burning & Swelling - Max Strength Lidocaine & Phenylephrine**Recticare**$29.69**4.3★2,292 rev](https://www.amazon.com/dp/B07CMSJLMZ) [2![Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube](https://m.media-amazon.com/images/I/41ZXzB01f7L.jpg)**Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube**Preparation H**$26.08**4.6★6,784 rev](https://www.amazon.com/dp/B07PQY2SLP) [3![RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine](https://m.media-amazon.com/images/I/41-xPd8NRVL.jpg)**RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine**Recticare**$16.55**4.4★93 rev](https://www.amazon.com/dp/B0BJCGYVD4) [4![RectiCare Anorectal Lidocaine 5% Cream: Maximum Strength Topical Numbing Cream - Treatment for Hemorrhoids & Other Anorectal Disorders - 15g Tube](https://m.media-amazon.com/images/I/4174wXI2YoL.jpg)**RectiCare Anorectal Lidocaine 5% Cream: Maximum Strength Topical Numbing Cream - Treatment for Hemorrhoids & Other Anorectal Disorders - 15g Tube**Recticare**$16.92**4.3★1,327 rev](https://www.amazon.com/dp/B00V2QW068) [5![RectiCare Anorectal Lidocaine 5% Cream: Topical Numbing Cream for Treatment of Hemorrhoids & Other Anorectal Disorders - 30g Tube](https://m.media-amazon.com/images/I/21Fl5PyfjxL.jpg)**RectiCare Anorectal Lidocaine 5% Cream: Topical Numbing Cream for Treatment of Hemorrhoids & Other Anorectal Disorders - 30g Tube**Recticare**$27.25**4.5★2,082 rev](https://www.amazon.com/dp/B0085A32G6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube](https://m.media-amazon.com/images/I/41dFKTaaUkL.jpg)**HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube**HealthA2Z**$18.94**60 rev11mo ago](https://www.amazon.com/dp/B0FKHPTNRF) [![Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream](https://m.media-amazon.com/images/I/41RaM5T9aZL.jpg)**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine](https://m.media-amazon.com/images/I/41-xPd8NRVL.jpg)**RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine**Recticare**$16.55**93 rev3y ago](https://www.amazon.com/dp/B0BJCGYVD4) [![Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle](https://m.media-amazon.com/images/I/41P8U7wSKkL.jpg)**Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle**Preparation H**$19.84**256 rev4y ago](https://www.amazon.com/dp/B09SGRD734)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube](https://m.media-amazon.com/images/I/41dFKTaaUkL.jpg)**HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube**HealthA2Z**$18.94**4.2★**▲ 120%**](https://www.amazon.com/dp/B0FKHPTNRF) [![RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine](https://m.media-amazon.com/images/I/41-xPd8NRVL.jpg)**RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine**Recticare**$16.55**4.4★**▲ 74%**](https://www.amazon.com/dp/B0BJCGYVD4) [![Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count](https://m.media-amazon.com/images/I/41DOomtmXEL.jpg)**Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count**Preparation H**$5.98**4.7★**▲ 51%**](https://www.amazon.com/dp/B00J2LBXZO) [![Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle](https://m.media-amazon.com/images/I/41P8U7wSKkL.jpg)**Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle**Preparation H**$19.84**4.3★**▲ 47%**](https://www.amazon.com/dp/B09SGRD734) [![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**▲ 46%**](https://www.amazon.com/dp/B009G6U1AS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

7K5KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**17%

*“Works Well”*

**Quality-Overall**17%

*“just a helpful product”*

**Advertised Vs Actual Product**11%

*“As described”*

**Value For Money**9%

*“value for money”*

**Inflammation**5%

*“Good for inflammation”*

**Allergies**3%

*“Non irritatng and works wel for me”*

**Ease Of Use**3%

*“Easy to use”*

**Itch Relief**3%

*“Good stuff, soothes itching and helps healing”*

**Comfort-Overall**2%

*“comforting”*

**Soothing Effect**2%

*“Very soothing”*

### **What buyers complain about **

**Functionality-Overall**24%

*“Not effective”*

**Value For Money**17%

*“Not worth it”*

**Pain Relief-Overall**11%

*“no pain relief”*

**Allergies**5%

*“I felt the itching”*

**Itch Relief**3%

*“This did nothing for the itch at all”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Ease Of Use**3%

*“Hard to use”*

**Quality-Overall**2%

*“Garbage”*

**Size-Overall**2%

*“this time its a little bigger”*

**Burnt/Roasted/Overbaked**2%

*“It has a burning sensation”*

### **Top return reasons **

**Advertised Vs Actual Product**50%

**Product Condition**25%

**Color**25%