---
title: "purium — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/purium"
last_updated: "2026-07-14T00:22:58.059Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — purium doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — purium doesn't clear our bar today."
  "og:title": "purium — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **purium**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 12Conversion 72Competition 11Returns 99Price range 35Avg price 77Brand share 0Review moat 71Quality gap 70

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$95.53**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****656.13**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$28.05–$236.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$108K**

$108K/yr · 17K searches

**Growth**

**Bad****-26.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**5**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Purium83% - Generic9% - Peak Performance7% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$32K40%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle](https://m.media-amazon.com/images/I/51SgzMVODpL.jpg)**Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle**Purium**$236.54**4.0★186 rev](https://www.amazon.com/dp/B00WAJGEM2) [2![Purium Power Shake Vegan Meal Replacement Gluten Free Apple Berry Flavor 1065 g](https://m.media-amazon.com/images/I/51CZFkea7UL.jpg)**Purium Power Shake Vegan Meal Replacement Gluten Free Apple Berry Flavor 1065 g**Purium**$99.87**4.4★354 rev](https://www.amazon.com/dp/B00KLJ5NRA) [3![Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings](https://m.media-amazon.com/images/I/319ol9-jwZL.jpg)**Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings**Purium**$28.05**4.6★354 rev](https://www.amazon.com/dp/B003BIBAJS) [4![Purium Power Shake - Unflavored - 1065 Grams - Vegan Meal Replacement Powder Protein Vitamins & Minerals - Certified USDA Organic Gluten Free Kosher - 30 Servings](https://m.media-amazon.com/images/I/31mvc66tVBL.jpg)**Purium Power Shake - Unflavored - 1065 Grams - Vegan Meal Replacement Powder Protein Vitamins & Minerals - Certified USDA Organic Gluten Free Kosher - 30 Servings**Purium**$99.74**4.0★52 rev](https://www.amazon.com/dp/B00UU6K71G) [5![Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid](https://m.media-amazon.com/images/I/41reIzJ2v9L.jpg)**Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid**Generic**$127.66**0.0★0 rev](https://www.amazon.com/dp/B0CPVRXBVH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid](https://m.media-amazon.com/images/I/41reIzJ2v9L.jpg)**Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid**Generic**$127.66**0 rev2y ago](https://www.amazon.com/dp/B0CPVRXBVH) [![Purium Biome Medic - 60 Vegan Capsules - Gut Health Support Supplement Removes GMO Toxins Supports Good Bacteria Repairs Microbiome - Vegetarian Gluten Free - 60 Servings](https://m.media-amazon.com/images/I/41mtuTFUNbL.jpg)**Purium Biome Medic - 60 Vegan Capsules - Gut Health Support Supplement Removes GMO Toxins Supports Good Bacteria Repairs Microbiome - Vegetarian Gluten Free - 60 Servings**Purium**$59.15**135 rev8y ago](https://www.amazon.com/dp/B078PS4R6K) [![Peak Performance Organic Greens Superfood Powder. Best Tasting Super Greens Powder with 25+ Organic Ingredients for Max Energy and Athletic Performance. Vegan Keto Green Juice Daily Drink](https://m.media-amazon.com/images/I/419VtjKQJrL.jpg)**Peak Performance Organic Greens Superfood Powder. Best Tasting Super Greens Powder with 25+ Organic Ingredients for Max Energy and Athletic Performance. Vegan Keto Green Juice Daily Drink**Peak Performance**$42.40**3,998 rev9y ago](https://www.amazon.com/dp/B06Y423Z6F) [![Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings](https://m.media-amazon.com/images/I/319ol9-jwZL.jpg)**Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings**Purium**$28.05**354 rev11y ago](https://www.amazon.com/dp/B003BIBAJS) [![Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle](https://m.media-amazon.com/images/I/51SgzMVODpL.jpg)**Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle**Purium**$236.54**186 rev11y ago](https://www.amazon.com/dp/B00WAJGEM2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings](https://m.media-amazon.com/images/I/319ol9-jwZL.jpg)**Purium Apothe Cherry - 16 oz - Tart Cherry Supplement Contains Natural Melatonin Supports Restful Sleep Healthy Joint Function & Uric Acid Metabolism - 32 Servings**Purium**$28.05**4.6★**▲ 147%**](https://www.amazon.com/dp/B003BIBAJS) [![Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle](https://m.media-amazon.com/images/I/51SgzMVODpL.jpg)**Purium Cleansing + Fitness Bundle - Includes Power Shake (Apple Berry) Apothe-Cherry Super Amino 23 Super CleansR Biome Medic & Blender Bottle**Purium**$236.54**4.0★**▲ 38%**](https://www.amazon.com/dp/B00WAJGEM2) [![Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid](https://m.media-amazon.com/images/I/41reIzJ2v9L.jpg)**Purium Bio Relax 60 Capsules - Non Melatonin Sleep Aid**Generic**$127.66**0.0★**▲ 36%**](https://www.amazon.com/dp/B0CPVRXBVH) [![Peak Performance Organic Greens Superfood Powder. Best Tasting Super Greens Powder with 25+ Organic Ingredients for Max Energy and Athletic Performance. Vegan Keto Green Juice Daily Drink](https://m.media-amazon.com/images/I/419VtjKQJrL.jpg)**Peak Performance Organic Greens Superfood Powder. Best Tasting Super Greens Powder with 25+ Organic Ingredients for Max Energy and Athletic Performance. Vegan Keto Green Juice Daily Drink**Peak Performance**$42.40**4.4★**▲ 26%**](https://www.amazon.com/dp/B06Y423Z6F) [![Purium Power Shake - Unflavored - 1065 Grams - Vegan Meal Replacement Powder Protein Vitamins & Minerals - Certified USDA Organic Gluten Free Kosher - 30 Servings](https://m.media-amazon.com/images/I/31mvc66tVBL.jpg)**Purium Power Shake - Unflavored - 1065 Grams - Vegan Meal Replacement Powder Protein Vitamins & Minerals - Certified USDA Organic Gluten Free Kosher - 30 Servings**Purium**$99.74**4.0★**— 1%**](https://www.amazon.com/dp/B00UU6K71G)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — -26.3% search growth over the last 90 days.

400300Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**17%

*“Taste great”*

**Quality-Overall**17%

*“Great product”*

**Cleansing**17%

*“Nothing beats a 10-day Purium cleanse”*

**Flavor**17%

*“Im sipping it now for the first time and the flavor is great with juice, however, Im not sure it actually contains 30 servings after seeing how much product is in it”*

**Nutritional Content**8%

*“Very healthy”*

**Sleep Quality**8%

*“Natural Sleep Aid”*

**Solubility**8%

*“It blends well no clumps overall great”*

**Energy Level**8%

*“Gives me a lot of energy throughout the day”*

### **What buyers complain about **

**Taste-Overall**100%

*“Tastes bad”*