---
title: "pura frasier fir refill — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pura-frasier-fir-refill"
last_updated: "2026-07-14T03:31:37.878Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — pura frasier fir refill doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — pura frasier fir refill doesn't clear our bar today."
  "og:title": "pura frasier fir refill — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **pura frasier fir refill**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 10Conversion 31Competition 24Returns 97Price range 95Avg price 95Brand share 0Review moat 83Quality gap 48

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$38.27**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$18.29–$94.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****331.64**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$58K**

$58K/yr · 61K searches

**Growth**

**Bad****-30.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **—flat

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Pura59% - Thymes37% - Capri Blue4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$9K20%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)](https://m.media-amazon.com/images/I/31yiZEKYFTL.jpg)**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**4.4★26 rev](https://www.amazon.com/dp/B0FDYGD3FZ) [2![Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine](https://m.media-amazon.com/images/I/31gZPOuHmNL.jpg)**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**4.4★501 rev](https://www.amazon.com/dp/B0FNS3RWZ4) [3![Pura & Illume Home Scent Refill - Smart Air Diffuser - Up to 120-Hours of Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Balsam & Cedar](https://m.media-amazon.com/images/I/41pgNCtSjML.jpg)**Pura & Illume Home Scent Refill - Smart Air Diffuser - Up to 120-Hours of Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Balsam & Cedar**Pura**$37.61**4.5★122 rev](https://www.amazon.com/dp/B0C91NRPXL) [4![Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)](https://m.media-amazon.com/images/I/31DCoQxxgvL.jpg)**Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)**Thymes**$41.73**4.4★18 rev](https://www.amazon.com/dp/B0DQF89NGX) [5![Pura and Aromatique - Fragrance for Smart Home Air Diffusers - Room Freshener - Aromatherapy Scents for Bedrooms & Living Rooms - Odor Eliminator - 2 Pack - The Smell of Christmas](https://m.media-amazon.com/images/I/31oZGBgMJ4L.jpg)**Pura and Aromatique - Fragrance for Smart Home Air Diffusers - Room Freshener - Aromatherapy Scents for Bedrooms & Living Rooms - Odor Eliminator - 2 Pack - The Smell of Christmas**Pura**$35.61**4.5★161 rev](https://www.amazon.com/dp/B0CL16YL4B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar](https://m.media-amazon.com/images/I/212Fyxr5nXL.jpg)**Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar**Pura**$18.29**1 rev6mo ago](https://www.amazon.com/dp/B0GDH58F9W) [![Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine](https://m.media-amazon.com/images/I/31gZPOuHmNL.jpg)**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**501 rev10mo ago](https://www.amazon.com/dp/B0FNS3RWZ4) [![Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Santas Workshop](https://m.media-amazon.com/images/I/31r8gCZsKnL.jpg)**Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Santas Workshop**Pura**$32.20**18 rev10mo ago](https://www.amazon.com/dp/B0FNS4VTTG) [![Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)](https://m.media-amazon.com/images/I/31yiZEKYFTL.jpg)**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**26 rev1y ago](https://www.amazon.com/dp/B0FDYGD3FZ) [![Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)](https://m.media-amazon.com/images/I/31DCoQxxgvL.jpg)**Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)**Thymes**$41.73**18 rev1y ago](https://www.amazon.com/dp/B0DQF89NGX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar](https://m.media-amazon.com/images/I/212Fyxr5nXL.jpg)**Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar**Pura**$18.29**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GDH58F9W) [![Pura & K. Hall Designs Home Scent Refill - Smart Home Air Diffuser - Up to 120-Hours of Premium Fragrance per Refill - Household Essential - Clean Diffuser Fragrance - 2 Pack Siberian Fir](https://m.media-amazon.com/images/I/31hcaRPB49L.jpg)**Pura & K. Hall Designs Home Scent Refill - Smart Home Air Diffuser - Up to 120-Hours of Premium Fragrance per Refill - Household Essential - Clean Diffuser Fragrance - 2 Pack Siberian Fir**Pura**$35.43**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0CZ17Y5Q4) [![Thymes Pura Car Diffuser Refills 2 Pack of Vehicle Air Fresheners Air Freshener Car Accessories for Women & Men Notes of Siberian Fir Cedarwood & Sandalwood (Frasier Fir Pack of 2)](https://m.media-amazon.com/images/I/312EedTNRWL.jpg)**Thymes Pura Car Diffuser Refills 2 Pack of Vehicle Air Fresheners Air Freshener Car Accessories for Women & Men Notes of Siberian Fir Cedarwood & Sandalwood (Frasier Fir Pack of 2)**Thymes**$41.86**4.2★**▲ 447%**](https://www.amazon.com/dp/B0CTVGMCCZ) [![Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine](https://m.media-amazon.com/images/I/31gZPOuHmNL.jpg)**Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine**Pura**$22.01**4.4★**▲ 255%**](https://www.amazon.com/dp/B0FNS3RWZ4) [![Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)](https://m.media-amazon.com/images/I/31yiZEKYFTL.jpg)**Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)**Thymes**$94.03**4.4★**▲ 214%**](https://www.amazon.com/dp/B0FDYGD3FZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -30.8% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 37.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**71%

*“Love this home scent”*

**Diffuse Mechanism**9%

*“The diffuser works very well”*

**Value For Money**5%

*“Economical”*

**Durability**3%

*“Great to use year round”*

**Ease Of Use**2%

*“Functionality is very easy”*

**Advertised Vs Actual Product**2%

*“Works like it should”*

**Quality-Overall**1%

*“Great product line”*

**Gifting Purpose**1%

*“Perfect Christmas gift”*

### **What buyers complain about **

**Smell**39%

*“Very faint scent”*

**Value For Money**18%

*“Like that these refills are a little cheaper”*

**Quality-Overall**14%

*“this item is way overpriced and of bad quality, small bottle and barely has a scent”*

**Durability**6%

*“doesn't last”*

**Refills-Overall**5%

*“Do not purchase this very expensive oil refill”*

### **Top return reasons **

**Smell**72%

**Leak-Proof**7%

**Refills-Overall**7%

**Size-Overall**3%

**Product Condition**3%

**Value For Money**3%

**Connectivity-Overall**2%

**Advertised Vs Actual Product**2%

**Durability**1%

**Moist/Dry**1%