---
title: "pumpkin spice air freshener — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/pumpkin-spice-air-freshener"
last_updated: "2026-07-14T01:06:17.148Z"
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meta:
  description: "pumpkin spice air freshener shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list."
  "og:description": "pumpkin spice air freshener shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list."
  "og:title": "pumpkin spice air freshener — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **pumpkin spice air freshener**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 50Growth 47Conversion 81Competition 59Returns 98Price range 62Avg price 67Brand share 11Review moat 25Quality gap 50

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.05**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.91–$31.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$285K**

$285K/yr · 237K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,711.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**118**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Glade41% - Air Wick36% - Old Spice14% - Native2% - Febreze2% - FIRIK1% - Open — no brand owns it (4 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$23K12%$34K16%$46K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51EeY8V259L.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly**Air Wick**$9.30**4.7★6,711 rev](https://www.amazon.com/dp/B0FSHHT1RZ) [2![Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer PumpKing Pumpkin Spice Scent 3.0 oz](https://m.media-amazon.com/images/I/41DzftPUmUL.jpg)**Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer PumpKing Pumpkin Spice Scent 3.0 oz**Old Spice**$6.63**4.4★1,397 rev](https://www.amazon.com/dp/B0FC8GXR3N) [3![Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count](https://m.media-amazon.com/images/I/510ik2wZWdL.jpg)**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$11.78**4.7★4,567 rev](https://www.amazon.com/dp/B0F6G2JWCY) [4![Air Wick Plug in Scented Oil Refill 5 ct Pumpkin Spice Air Freshener Essential Oils Fall Scent Fall Decor](https://m.media-amazon.com/images/I/51Jh9j85PIL.jpg)**Air Wick Plug in Scented Oil Refill 5 ct Pumpkin Spice Air Freshener Essential Oils Fall Scent Fall Decor**Air Wick**$11.84**4.7★6,711 rev](https://www.amazon.com/dp/B07RBP3J2M) [5![Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count](https://m.media-amazon.com/images/I/41F-SeQGoML.jpg)**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count**Glade**$24.33**4.7★376 rev](https://www.amazon.com/dp/B0F6FVJ9JZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz](https://m.media-amazon.com/images/I/51+d2zbA2cL.jpg)**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**7 rev4mo ago](https://www.amazon.com/dp/B0GSH5HJJT) [![Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz](https://m.media-amazon.com/images/I/41XDcSJhQlL.jpg)**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.29**2,505 rev5mo ago](https://www.amazon.com/dp/B0FR9WPRBP) [![Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51riCFUQl2L.jpg)**Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade**DERDUFT**$21.09**68 rev6mo ago](https://www.amazon.com/dp/B0GGBMJKM4) [![Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51WjNV9laIL.jpg)**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1 rev6mo ago](https://www.amazon.com/dp/B0GD58KGM7) [![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus](https://m.media-amazon.com/images/I/51O-JjKgX9L.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**52 rev8mo ago](https://www.amazon.com/dp/B0FYDBZK7N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51WjNV9laIL.jpg)**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1.0★**▲ 1000%**](https://www.amazon.com/dp/B0GD58KGM7) [![Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz](https://m.media-amazon.com/images/I/51+d2zbA2cL.jpg)**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSH5HJJT) [![Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz](https://m.media-amazon.com/images/I/41XDcSJhQlL.jpg)**Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz**Old Spice**$8.29**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FR9WPRBP) [![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus](https://m.media-amazon.com/images/I/51O-JjKgX9L.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**3.4★**▲ 973%**](https://www.amazon.com/dp/B0FYDBZK7N) [![Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51riCFUQl2L.jpg)**Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade**DERDUFT**$21.09**3.8★**▲ 844%**](https://www.amazon.com/dp/B0GGBMJKM4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 42.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Fresh smell”*

**Value For Money**5%

*“Good price”*

**Quality-Overall**4%

*“Pure pumpkin goodness”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Soft Feel**1%

*“This really help keep his skin soft”*

**Moist/Dry**1%

*“Like smell and moisturizer too”*

**Durability**1%

*“Long lasting”*

**Ease Of Use**1%

*“Easy & convenient”*

**Size-Overall**1%

*“great size”*

**Warmth**1%

*“Warm and comforting”*

### **What buyers complain about **

**Smell**44%

*“Very faint smell”*

**Leak-Proof**7%

*“Immediately leaks oil everywhere when opened”*

**Durability**5%

*“Stopped working after a couple months”*

**Value For Money**5%

*“a little pricey”*

**Size-Overall**4%

*“Small”*

**Allergies**3%

*“I started itching again”*

**Strength**3%

*“a little too strong”*

**Functionality-Overall**2%

*“Doesnt work”*

**Advertised Vs Actual Product**2%

*“Does not fit description”*

**Moist/Dry**1%

*“The stick itself is very dry and hard”*

### **Top return reasons **

**Smell**54%

**Leak-Proof**14%

**Advertised Vs Actual Product**9%

**Size-Overall**8%

**Functionality-Overall**3%

**Compatibility-Overall**3%

**Value For Money**2%

**Color**1%

**Product Condition**1%

**Defective Material/Parts**0%