---
title: "puff bar — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/puff-bar"
last_updated: "2026-07-10T02:41:18.453Z"
locale: en
meta:
  description: "a small market ($199K/yr) — puff bar doesn't clear our bar today."
  "og:description": "a small market ($199K/yr) — puff bar doesn't clear our bar today."
  "og:title": "puff bar — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **puff bar**

**Skip it****43/100 **

a small market ($199K/yr) — puff bar doesn't clear our bar today.

**Market/yr**

**$199K**

**Growth (1y)**

**+125.6%**

**Products**

**10**

**Brands**

**2**

was 4 a year ago

**Sellers**

**25**

**Price range**

**$10.55–$28.51**

**Returns**

**0.0%**

**Rating**

**4.2★**

**Skip it**

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**68**

 ×0.30

Competition

**12**

 ×0.20

Quality gap

**72**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +125.6% year over year.

269K134KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 37.5×

## **Competition**

- Built Bar93% - Generic7% - Other0%

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 25 sellers compete here.

**Brands**

**2 **▼falling

was 4 a year ago

**Sellers**

**25**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ)

Built Bar$28.164.5★3,67156%▲rising

2
![BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41PNcOiSVKL.jpg) [**BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count**](https://www.amazon.com/dp/B0BFPFBGGC)

Built Bar$26.144.7★2,43610%▼falling

3
![BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41Lzg1kWCSL.jpg) [**BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count**](https://www.amazon.com/dp/B0B7P7QNK3)

Built Bar$27.104.6★1,4016%▼falling

4
![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg) [**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count**](https://www.amazon.com/dp/B09M968ZCM)

Built Bar$28.004.6★3,0015%▼falling

5
![BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count](https://m.media-amazon.com/images/I/51Og89Esv8L.jpg) [**BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count**](https://www.amazon.com/dp/B0G2K37XFK)

Built Bar$28.384.4★4155%▲rising

6
![BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41kTYn1lQJL.jpg) [**BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count**](https://www.amazon.com/dp/B0CH1JMHZD)

Built Bar$28.514.4★6844%—flat

7
![Chewable Breather Puff Bar Natural Aromatherapy Quit Vaping Aid & Quit Smoking Tool Nicotine-Free Solution for Craving Relief Stress Relief Tool Reusable Silicone Fidget Chew Stick](https://m.media-amazon.com/images/I/41hWMiyioJL.jpg) [**Chewable Breather Puff Bar Natural Aromatherapy Quit Vaping Aid & Quit Smoking Tool Nicotine-Free Solution for Craving Relief Stress Relief Tool Reusable Silicone Fidget Chew Stick**](https://www.amazon.com/dp/B0FKHWDSTQ)

Generic$10.552.8★244%▼falling

8
![BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count](https://m.media-amazon.com/images/I/41MqmAQTJFL.jpg) [**BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count**](https://www.amazon.com/dp/B0D1KD323N)

Built Bar$27.644.4★9244%—flat

9
![Limited Edition Flex Hand Fidget & Chewable Sensory Tool for Adults](https://m.media-amazon.com/images/I/41CuM8Z1DQL.jpg) [**Limited Edition Flex Hand Fidget & Chewable Sensory Tool for Adults**](https://www.amazon.com/dp/B0FKHLYK7Y)

Generic$13.302.9★1163%▼falling

10

![BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count](https://m.media-amazon.com/images/I/51ox7u0Jw8L.jpg) [**BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count**](https://www.amazon.com/dp/B0FQCKYNJ3)

Built Bar$27.844.4★3933%▲rising

## **Product shelf**

All 10 tracked products in this niche.

Top sellersNewestTrending

[![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg)**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary** Built Bar**$28.16**4.5★3,671 reviews](https://www.amazon.com/dp/B0BCR4H9KJ) [![BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41PNcOiSVKL.jpg)**BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count** Built Bar**$26.14**4.7★2,436 reviews](https://www.amazon.com/dp/B0BFPFBGGC) [![BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41Lzg1kWCSL.jpg)**BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count** Built Bar**$27.10**4.6★1,401 reviews](https://www.amazon.com/dp/B0B7P7QNK3) [![BUILT Puff Protein Bars Coconut 17g Protein - 12 Count](https://m.media-amazon.com/images/I/41NGuFkewcL.jpg)**BUILT Puff Protein Bars Coconut 17g Protein - 12 Count** Built Bar**$28.00**4.6★3,001 reviews](https://www.amazon.com/dp/B09M968ZCM) [![BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count](https://m.media-amazon.com/images/I/51Og89Esv8L.jpg)**BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count** Built Bar**$28.38**4.4★415 reviews](https://www.amazon.com/dp/B0G2K37XFK) [![BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count](https://m.media-amazon.com/images/I/41kTYn1lQJL.jpg)**BUILT Puff Protein Bars Smores Chunk 15g Protein - 12 Count** Built Bar**$28.51**4.4★684 reviews](https://www.amazon.com/dp/B0CH1JMHZD) [![Chewable Breather Puff Bar Natural Aromatherapy Quit Vaping Aid & Quit Smoking Tool Nicotine-Free Solution for Craving Relief Stress Relief Tool Reusable Silicone Fidget Chew Stick](https://m.media-amazon.com/images/I/41hWMiyioJL.jpg)**Chewable Breather Puff Bar Natural Aromatherapy Quit Vaping Aid & Quit Smoking Tool Nicotine-Free Solution for Craving Relief Stress Relief Tool Reusable Silicone Fidget Chew Stick** Generic**$10.55**2.8★24 reviews](https://www.amazon.com/dp/B0FKHWDSTQ) [![BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count](https://m.media-amazon.com/images/I/41MqmAQTJFL.jpg)**BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count** Built Bar**$27.64**4.4★924 reviews](https://www.amazon.com/dp/B0D1KD323N)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**34%

*“Delicious and fresh”*

**Nutritional Content**21%

*“High protein”*

**Flavor**13%

*“the flavor variety was good”*

**Texture/Consistency-Overall**4%

*“Interesting texture”*

**Sweetness**3%

*“with a nice balance of sweetness without being overly strong”*

**Quality-Overall**3%

*“Excellent Product”*

**Value For Money**2%

*“Decent price”*

**Ease Of Chewing/Swallowing**2%

*“Easy to chew”*

**Sour**2%

*“I love super sour”*

**Health Benefits-Overall**1%

*“A healthy treat thats good for you”*

### **What buyers complain about **

**Taste-Overall**14%

*“Soapy taste”*

**Flavor**10%

*“The flavor is pretty flat”*

**Value For Money**8%

*“High price”*

**Texture/Consistency-Overall**7%

*“weird texture”*

**Storage Temperature**6%

*“Arrived melted”*

**Nutritional Content**5%

*“No fiber”*

**Sour**4%

*“Sour Built are awful”*

**Ease Of Chewing/Swallowing**3%

*“Very chewy though”*

**Sweetness**2%

*“Too sweet”*

**Size-Overall**1%

*“They are small”*

#### **Top return reasons**- Taste-Overall25% - Smell17% - Functionality-Overall17% - Flavor10% - Advertised Vs Actual Product6% - Storage Temperature4% - Powdered/Crumbled4% - Material Quality2% - Texture/Consistency-Overall2% - Color2%