---
title: "protein supplement for women — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T03:30:06.784Z"
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  description: "protein supplement for women shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "protein supplement for women shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "protein supplement for women — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **protein supplement for women**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 26Conversion 26Competition 60Returns 100Price range 82Avg price 95Brand share 86Review moat 19Quality gap 63

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$8.74–$46.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$169K**

$169K/yr · 293K searches

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****15,005.04**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**40 **▲rising

**Sellers**

**718**

**Top-5 brand share**

**49%**

**Open market**

**51%**

- FUELE+11% - Nature's Blend11% - Veyuxiiwa10% - Horbäach6% - Totaria5% - Centrum5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement](https://m.media-amazon.com/images/I/41pGb7aqOuL.jpg)**FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement**FUELE+**$34.80**4.2★248 rev](https://www.amazon.com/dp/B0DCW9FHZK) [2![Natures Blend Protein Tablets Honey Flavor 200 Tablets](https://m.media-amazon.com/images/I/31QZZnPvF+L.jpg)**Natures Blend Protein Tablets Honey Flavor 200 Tablets**Nature's Blend**$12.97**3.9★1,259 rev](https://www.amazon.com/dp/B004KWLVNO) [3![Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor](https://m.media-amazon.com/images/I/51g755XYVKL.jpg)**Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor**Veyuxiiwa**$19.06**4.9★57 rev](https://www.amazon.com/dp/B0GH6T5B3H) [4![Horbach Multi Collagen Protein 2000 mg | 180 Capsules | Hydrolyzed Collagen Type I II III V X | Keto & Paleo Friendly Non-GMO Gluten Free Supplement](https://m.media-amazon.com/images/I/41r6pnb3YpL.jpg)**Horbach Multi Collagen Protein 2000 mg | 180 Capsules | Hydrolyzed Collagen Type I II III V X | Keto & Paleo Friendly Non-GMO Gluten Free Supplement**Horbäach**$10.53**4.6★4,502 rev](https://www.amazon.com/dp/B07XC939NF) [5![3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men](https://m.media-amazon.com/images/I/51yC9cMJCtL.jpg)**3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men**Totaria**$33.94**4.5★152 rev](https://www.amazon.com/dp/B0FWX84LXZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies](https://m.media-amazon.com/images/I/51RF4y8OC4L.jpg)**Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies**Hovika**$19.27**18 rev1mo ago](https://www.amazon.com/dp/B0GSVG8DTD) [![Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies](https://m.media-amazon.com/images/I/51FG2I3YUlL.jpg)**Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies**oviaapo**$29.91**9 rev2mo ago](https://www.amazon.com/dp/B0H1B91SN1) [![Whey Protein Gummies - Mixed Berry Flavor 162g Fast Absorbing Protein Per Bottle Sugar Free Low Calorie Delicious & Easy Protein Snack for Women & Men No Shake Needed 60 Gummies](https://m.media-amazon.com/images/I/41KvYIVNLUL.jpg)**Whey Protein Gummies - Mixed Berry Flavor 162g Fast Absorbing Protein Per Bottle Sugar Free Low Calorie Delicious & Easy Protein Snack for Women & Men No Shake Needed 60 Gummies**UOZXIL**$21.48**4 rev3mo ago](https://www.amazon.com/dp/B0GVYBJLX3) [![BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies](https://m.media-amazon.com/images/I/511hnnX5JKL.jpg)**BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies**BIYODE**$38.51**35 rev5mo ago](https://www.amazon.com/dp/B0GL7S9LH7) [![Protein Gummies 180g High Protein Per Bottle Protein Supplement for Women Sugar-Free Mixed Berry Vegan Protein Snack Low Calorie Gluten & Soy Free On-The-Go Nutrition 90 Gummies (Old)](https://m.media-amazon.com/images/I/41LKC1k0+sL.jpg)**Protein Gummies 180g High Protein Per Bottle Protein Supplement for Women Sugar-Free Mixed Berry Vegan Protein Snack Low Calorie Gluten & Soy Free On-The-Go Nutrition 90 Gummies (Old)**MKSUVGQ**$31.80**28 rev5mo ago](https://www.amazon.com/dp/B0GKMPQ341)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies](https://m.media-amazon.com/images/I/51FG2I3YUlL.jpg)**Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies**oviaapo**$29.91**3.9★**▲ 190%**](https://www.amazon.com/dp/B0H1B91SN1) [![Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies](https://m.media-amazon.com/images/I/51RF4y8OC4L.jpg)**Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies**Hovika**$19.27**4.4★**▲ 189%**](https://www.amazon.com/dp/B0GSVG8DTD) [![B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving](https://m.media-amazon.com/images/I/41oHv+ubX4L.jpg)**B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving**B&B GLOBAL**$27.02**3.8★**▲ 189%**](https://www.amazon.com/dp/B0G6GTSMS9) [![Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor](https://m.media-amazon.com/images/I/51g755XYVKL.jpg)**Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor**Veyuxiiwa**$19.06**4.9★**▲ 187%**](https://www.amazon.com/dp/B0GH6T5B3H) [![OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies](https://m.media-amazon.com/images/I/41v6qVYbe0L.jpg)**OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies**OAKA**$32.50**4.4★**▲ 186%**](https://www.amazon.com/dp/B0G349P4HV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

6K4KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Amazing taste”*

**Nutritional Content**18%

*“Great protein powder”*

**Quality-Overall**9%

*“EXCELLENT PRODUCT”*

**Flavor**7%

*“great flavor options”*

**Value For Money**3%

*“Price is fair”*

**Ease Of Use**3%

*“Easy Peezy”*

**Solubility**2%

*“Mixes well”*

**Vitamin**2%

*“Great tasting vitamin”*

**Advertised Vs Actual Product**2%

*“matches the description”*

**Ease Of Chewing/Swallowing**2%

*“Easy to chew”*

### **What buyers complain about **

**Taste-Overall**22%

*“Chemical taste”*

**Value For Money**7%

*“But Expensive”*

**Nutritional Content**6%

*“I don't get enough nutrients”*

**Flavor**5%

*“Flavor is terrible”*

**Ease Of Use**3%

*“difficult to use”*

**Solubility**3%

*“doesnt dissolve”*

**Sweetness**2%

*“Way too sweet - almost undrinkable”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISING”*

**Smell**2%

*“Awful smell”*

**Size-Overall**2%

*“The product is bigger than expected”*

### **Top return reasons **

**Taste-Overall**30%

**Leak-Proof**12%

**Flavor**10%

**Nutritional Content**8%

**Advertised Vs Actual Product**4%

**Ingredients-Overall**4%

**Value For Money**3%

**Stale/Rotten/Spoiled**3%

**Smell**3%

**Contamination**2%